Kingswood Associates, the property finance and commercial mortgage specialist, asked Liberty Marketing to improve the ranking of its newly launched site at the beginning of 2009.
We already had a working relationship with Kingswood, managing their Pay Per Click advertising and email marketing, and now were responsible for greatly increasing traffic from the natural search listings.
The process involved a lot of on-site and off-site work, including:
SEO consultancy – We provided keyword research to find the phrases that could be competed for, would bring in traffic and would fit in with the business objectives. We then worked with Kingswood to build an online marketing strategy based on the main keywords chosen.
SEO copywriting – Amendments were made to many pages and entirely new ones were created to give the site more strength in the search engines. Keywords now feature more prominently where needed on each page and within the site structure.
Inbound link building – An intensive, on-going link building campaign has been in place where the site is connected to relevant directories and websites. The link building service generates direct traffic as well as helps push the site up the search results.
How has this benefited the business?
Within a few months the company has gone from barely being found on the search engines to coming up on the first page of Google for many local terms such as “mortgages Cardiff”, “mortgage brokers Cardiff” and “buy to let mortgages Cardiff” as well as some competitive national phrases such as “residential mortgage broker” (coming in the top 5 listings out of over 3 million results).
Having such a large presence on the search engines has led to thousands of new visitors coming to the site over the past few months, and new mortgage enquiries every day of the week.
There is now enough traffic that the Pay Per Click advertising spend has be greatly reduced, meaning that Kingswood is now enjoying high levels of traffic and enquiries but is actually spending far less money on marketing.