Google has recently updated the ‘Links to Your Site’ area of Webmaster Tools. You can now view domains which link the most to your site in 3 sections:
1. Domains linking the most to your site (top 1000),
2. The pages on your site with the most links,
3. A sample of the anchor text being used in those links.
Who Loves your Site the Most?
Within the Overview screen you will now see a section called ‘Who links the most’ and a list of the domain’s linking to your site. By expanding any of these domains you can now see a selection of the pages linking to your site from that domain.
Clicking the more... link at the bottom will expand the list to show all links from that domain.
Back on the Overview screen, the ‘Your Most Linked to Content’ gives you an insight into the pages, articles or posts that visitors find the most interesting or useful.
In this section we now find a ‘Links’ and ‘Source Domain’ count alongside the URL that is being linked to the most. Again, clicking more... will show you all the domains linking to that specific page.
This is particularly useful for finding sites or bloggers that have found your content interesting in the past and may well link to similar content in the future making link building that little bit easier. It also allows you to target your content at the right people as visitors are effectively voting with their links showing you a roadmap of how to engage with them. Generate more content along these lines to continue a successful dialogue.
This tool can also give you a heads up if your site is being spammed with erroneous links.
This information is a great addition to the SEO arsenal but some SEM’s have already expressed concern about the accuracy of the information Google is presenting here. Some people are finding that links they have recently built are not showing and others are seeing large numbers of links from sites that don’t appear to be linking to them at all. The acid test, check the links yourself to see the validity of the data Google is presenting you. No doubt, as with most new updates, there will be a few bugs in the system and if these are ironed out then this latest update will be valuable tool for SEO.