Google has now launched “Instant Previews”, which provides a preview of the organic search results without a searcher having to click through to the site itself. These previews appear on the right hand side of the Google search results screen when you click the little magnifying glass icon next to the search results.
This new addition comes hot on the heels of Google's launch of Google Instant. Unlike Google Instant search, Google Instant Preview is by default turned off, the magnifying glass must be clicked to activate this new feature. The preview istself is a graphic overview of a search result that highlights those sections which are most applicable to the search term used making it easier to see whether a site is worth visiting or not.
Google Preview will start showing up from today, 9th November 2010 and should be available in 40 languages and to all users within a couple of days. Google claims that during the testing of Google Instant Preview, those using Instant Preview stated that they were about 5% more likely to be satisfied with the results they clicked. This new visual comparison seems set to change the way visitors evaluate websites and choose whether or not to visit them.
At this point Google Preview doesn't extend to Google Ads, even though every Google Ad ends up at a web page. Google has thought about the option, but isn’t including it in the initial launch. Although incredibly fast and powerful, Google Preview still finds including sites created in Flash difficult with the majority of flash sites not yet being turned into a preview. Unlike Google Instant, which shuts off when your web connection slows, Google Instant Previews is available even on poor internet connections.