Oct 27
Gareth

Call extensions for mobile devices have been with us for quite a while now. But this week, Google introduced a new version that is designed to target the desktop and tablet users – which will be rolled out to all advertisers over the next few weeks. 

So, if you’re an advertiser that enjoys healthy conversion rates from users phoning your business, you may wish to pay more for a phone lead than an online enquiry. Equally, if you’re an advertiser interested in online conversions – there are benefits for you too. 

How does it work? 

Currently the position of your advert in the Google rankings is influenced by your Ad Rank – which is your Quality Score multiplied by your maximum cost-per-click. With bid-per-call enabled, this will carry its own Quality Score and can directly impact on your overall Ad Rank. Which means you could improve your overall ad positions and generate more clicks and calls. 

Want to give it a try?

Go to the ad extensions tab and:

- Select the call extensions option.

- Select the option for a Google forwarding number. 

- Enter your max CPP

If you are already using call extensions for mobile, just enter a max CPP for the extension to show on desktops, laptops & tablets. 

What is really exciting about this type of targeting is the reporting. Not only will you see the basic dimensions, like phone-through-rate and cost-per-call. You’ll get extra metrics like call time, duration, and caller area code – which will be available from the dimensions tab.

Oct 14
Steve

If you want to learn how Pay Per Click advertising works and see what makes Google AdWords one of the most popular advertising platforms in the world then join us at our latest joint training course with Marketing Tom Media.

On the 3rd and 4th November in the ESIS conference centre in South Wales, Gareth Morgan, Managing Director of Liberty and Alun John of Marketing Tom Media, will be teaming up to offer another 2-day Pay Per Click Masterclass.

The course will look at everything from the history of search engine advertising and the theory behind Pay Per Click, to advanced AdWords uses, such as the display network and ad extensions. Attendees will be shown how to choose keywords, structure an account, write adverts, pick keywords, manage bids, and a whole lot more!

This training will benefit those new to AdWords as well as existing advertisers that want a refresher or a look at additional options.

Full details and a booking form can be found here. We hope to see you there!

Oct 01
Gareth

AdWords advertisers are being targeted by scammers with a new phishing email that is being sent out a lot. In the past 24 hours, we've seen a few dozen of these emails target various inboxes belonging to Liberty and its clients.

Whilst phishing emails have been doing the rounds for years, and AdWords ones aren't a new thing either, these ones are different because they are written by someone who can actually spell. Even though previous emails were filled with misspellings and grammatical errors, they caught a lot of people out, so these will probably do quite well.

With the title "Google AdWords: Please Update Your Payment Information", the plain text email reads:

------------------------
This message was sent from a notification-only email address that does not accept incoming email.
Please do not reply to this message.
If you have any questions, please our Help Center to find answers to frequently asked questions.
------------------------

Hello,
Please update your primary and backup payment information, even if you plan to use the same information.
Please follow the steps below to update your information and trigger our billing system to process your
next payment.

1. Log in to your account at http://www.google-mnc.com/Select/login
2. Enter your new or updated payment information.
3. Click 'Save Changes' when you are finished.

To update your backup credit card:
1. Visit the 'Billing Preferences' page, as described above.
2. In the Backup Credit Card section, click 'Edit'.
3. Re-enter your backup credit card details.
4. Click 'Save'.

To update your bank account:
1. Visit the 'Billing Preferences' page, as described above.
2. In the Bank Account section, click 'Edit'.
3. Re-enter your bank account details.
4. Click 'Save'.

Thank you for advertising with Google AdWords.
Sincerely,
The Google AdWords Team