A great SEO link building service can do wonders for your website's rankings. The more incoming links which direct visitors - and search engine crawlers - to your website, the more relevant and useful your page will appear to search engines like Google and Bing. But what does a link building service do? Find out all about the different kinds of links a good link building service will set up and how they work.
Social Media Links
As any link builder worth their salt will tell you, social media links are becoming more and more important. Recent changes to how search engines rank pages have meant that Google is taking far more notice of the social media links, which an SEO link building service can put in place for you. This is because social media sites are among the most used resources online, with one study suggested that social media accounts for more than 22% of all Internet use. This is why factors like Facebook 'Likes' are beginning to have a real effect of rankings.
A link building service will be able to use this to their advantage. On sites like Facebook and Twitter, an online link building service can go in and direct traffic to your site by using links placed in profiles, groups and posts.
Social bookmarking is also becoming an important tool for any top link builder. Resources like del.icio.us, Diigo and HeyStaks enable users to bookmark and then share their collection of links to their favourite sites. When a link builder sets up links to your site using social bookmarking tools, search engines then index them.
Directories & Links
Directories are essentially online collections of links, organised into categories and sub-categories. They were primarily designed to allow browsers to find new information and websites but many an SEO link builder will submit their websites and links to directories like Yell.com, Qype and Hotfrog, to get your site indexed quickly by search engines. A good SEO link building service will know which directories search engines check most regularly, allowing your site to get indexed - fast!
There are two different forms of blogging which your link builders should use. On-site blogging not only boosts your reputation as an up-to-date industry leader and allows you to target hundreds of long-tail keywords, but it also allows you to create links to your own site. Search engines take less notice of internal links of this kind, but it does help search engine crawlers to navigate and index your site.
Off-site blogging will do far more favours for your rankings, which is why an SEO agency will often put more energy into this side of blogging. Blogging platforms like Tumblr, blogspot.com, WordPress and Posterous can be used to create links, either by embedding them in a brand new post, or by putting links in blog comments on other people's posts. Web 2.0 sites like Squidoo can also be used by a link builder in very much the same way.
Guest blogging is something that is important to any good SEO agency. It is related to both blogging and to reciprocal links which we will discuss later. Essentially, your link builder will approach an established blog and ask if they can post their own blog, which will include a link, on the blog, this will allow some really high quality traffic to be directed to your site and impress search engines. This takes a little more effort though, as your link builder will need to convince the owners of the original blog that the post they will be adding is going to be useful and relevant to readers. Anything else will seem spammy.
Ezine Article Links
Ezine article links are used by SEO agencies to surround their link with relevant content which tells the search engines that your website is about what it claims to be about. This increases its perceived relevance, doing wonders for its rankings!
In terms of what your link builders will do, forums work in a similar way to blogs. The SEO agency will include you link in their profile, their signature and in the post they actually make. Forums can be tricky for an SEO specialist because they often have restrictions which try to prevent the link builder from using the forum for link building purposes.
The best way to build links in forums is to use an exceptional team of SEO link builders that knows how to use forums to make genuine, highly relevant comments which also include your link which will actually be helpful to readers.
Your link builder will also 'broker deals' which allow you to swap links with other, relevant websites that get a lot of traffic. Essentially if you provide a link to a different website on your page, that website will then provide a link back to your site in a mutually helpful agreement.
There are a few ways that a link builder can go about securing these reciprocal links: they can approach a related site themselves, they can send link request emails or they can wait to be contacted by another SEO agency, in charge of a different website.
Where Can you Find the Best SEO Link Building Service?
Well of course we're biased, but here at Liberty, our in-house link building service really is fantastic. Nicola, Andrew, Mona, Rachel, Adam, Sridhar, Ceri and Steve are our talented team of SEO account managers, social media marketers, search engine marketers and dedicated link builders; they know their way around SEO like nobody’s business. Their combined talents and expertise allow Liberty to offer an exceptionally effective link building service which will get your website to where it needs to go!