We were at the October Search Seminar held by Figaro Digital at the Hospital Club in Covent Garden yesterday.
Our Managing Director, Gareth Morgan, was the first presenter of the day, with the topic "What we learnt about search in 2012" - a look at the main Google algorithm updates and AdWords changes to take place over the past 9 months and what people now need to do differently.
The reaction to the presentation was very positive, with a lot of people asking for the slides, so here they are:
Other presentations included Doubleclick and Kenshoo talking about tracking and using software to improve decision making, and HomeJames talking about integrating online and offline marketing. GiffGaff was also there, showing a great little case study on how they used their community to boost SEO. It was a good event and we will definitely be attending again.
The presentaion was filmed so as soon as that is released, we'll add it here too.
