Jul 30
Philip Woodward



We’re delighted to announce that Liberty is joining forces with the Dell Corporate Challenge over the next couple of months. Find out more today. 

What is the Dell Corporate Challenge?


The Dell Corporate Challenge is a 2-day adventure race in which businesses across the country descend upon the Brecon Beacons to compete against each other. 

Taking place on 27-28th September, the event helps businesses to foster teamwork, communication and management skills in the workplace. Employees from some of Britain’s leading businesses support each other in a range of often-gruelling disciplines, including:

  • Canoeing
  • Trail running
  • Mountain biking
  • Hiking

The company that finishes in the cumulative quickest time over the two days wins. Some recent participants include Deloitte, Toyota, PwC and Legal & General.  

As well as developing teams through demanding practical exertion, the challenge also boasts a number of renowned speakers who will mentor teams in specialist management training sessions.

Olympic Gold medal-winning cyclist Nicole Cooke MBE will be speaking at this year’s event alongside leading high-performance corporate coach Andy McCann and renowned consultant Professor Robert Morgan. 

Will Liberty’s esteemed, superfit athletes be taking part? 


Aha. Not this year, sorry. 

We will, however, be joining in through some other means. In the past couple of months, we’ve been providing general digital marketing expertise to the Dell Corporate Challenge, through onsite optimisation keyword researching and advising on online opportunities.  

Can my business join the Dell Corporate Challenge?


Yes, you can still register. For more information, visit http://corpchallenge.co.uk/ online today. 

Tags:
Jul 25
Stephanie Lamerton


Number 26 on our Meet the Team list is the lovely Amy Lyddon!

Amy is a Senior PPC Account Manager here at Liberty Marketing Ltd and has been with us for 3 years now. Amy has a degree in Internet Computing and previously worked as an Ecommerce Assistant, where she managed websites, orders and marketing.

Amy’s favourite social media channel is good old Facebook, and when she isn’t on the computer she enjoys catching up with friends and her twin sister. Amy also enjoys watching rugby, going to gigs, comedy shows and she will be straight down the beach as soon as the sun is out. So we know where she will be this weekend then.

We’re all with Amy in hoping for this sunny summer to last, but if the rain begins to fall there’s plenty to do. There’s more team members to introduce for a start! 

Tags:
Jul 18
Stephanie Lamerton


It’s time to say hello again. Please welcome Emily Hennessy.

Emily has been with us since we moved to our lovely new offices earlier in 2014, and is a Client Accounts Assistant.

She is originally from Derbyshire and graduated from Drama School in 2011. Since then she has appeared in a few episodes of Dalziel and Pascoe, moved to Wales and became a teacher. Then, after a career change, we welcomed her with open arms into the Liberty Marketing team.

Emily loves using Instagram and Twitter. And when she is not in working, she enjoys keeping fit by running. She has even signed up to take part in a triathlon next year.

Could you keep up with Emily? If not, just stay sat down and glued to your screen, because the next meet the team segment will be out soon! 

Tags:
Jul 15
Joe Hickman

When it comes to your business's website, there is one thing you can do to drastically improve the user's experience - regularly blogging.

Around 60% of businesses nowadays are already blogging. If you're in the 40% who aren't, then here are 17 reasons to set up a blog for your business:

1. Networking

When you set up a blog, it is extremely likely that you will get people messaging you asking if they can feature on it. While most of these may be marketers or spam, you are also likely to hear from many industry contacts and be able expand your network of useful contacts.

2. Create your own PR machine

Writing blogs about your business lets you shout about who you are and what you’re doing. Because it’s on the internet, everyone can see this and your accolades will not go unnoticed.

 

3. Talk about meaningful things

While personal blogs talk about things like food or relationships, business blogs let you talk about things relevant to your industry or topics that are interesting to your customers. This will keep your audience coming back to check on latest posts and therefore being on your website.

4. Find new customers

By talking about meaningful things you won’t just be attracting the same old customers, but also helping new customers to find your website – either through shared posts on social media or relevant organic Google searches.

5. Increase your online sales

You can use your blog to push your products and promote your services. People are a lot more likely to buy after reading about how they need the product rather than having sales spiel shoved down their throat.

6. Free advertising

Similar to the above point, an online blog acts as free and easy way to advertise your products and shout about what you do. Unlike other forms of advertising, posting a blog up on your website is completely free – unless you hire someone to write it of course!

7. Increase your brand awareness

By regularly writing about topics around a specific interest people will begin to relate your brand to that industry. This will mean that whenever they need products, services or information about the industry they’ll think about you first.

8. Engage with your customers

Nobody wants to be treated like a faceless, nameless customer and by talking to them and replying on a blog gives them the sense that they are truly appreciated by your company. You can give them the information they want, reply to any questions and thank them for engaging with your posts.

9. Establish yourself as an expert

When you write on a specific topic you don’t just increase brand awareness, you establish yourself as an expert in the field. This is a great way to build authority and let people know that you’re up to date with the latest industry news.

10. Increase your marketing campaign

Blogs can create the perfect landing page for your marketing campaign, letting you provide all the information your customers need in a simple format and allowing you to show off your products and services.

11. Create opportunities

Got new products or services you’re planning on rolling out? Looking to hire more people? Are you up for an award? A blog is the perfect opportunity to shout about them, introduce new ranges or talk about offers that you’re going to roll out.

12. Stand out from the crowd

If you’re blogging, but your competitors aren’t then you will scream ahead of them. Customers will be more likely to go with you as they can see you care about the industry and know what you’re talking about.

13. Boost your SEO

Every time you write a blog there is a huge opportunity to gain an SEO advantage. You can target lots of longtail keywords and start ranking for other terms related to your industry, helping to increase your website’s organic traffic.

14. Blogs can help you gain more links

If you write about something really good, then people are going to share it and this will result in you having more links pointing to your website. This is a fantastic way to naturally boost your SEO and gain more referral traffic.

15. Give your business a face

Who wants to be a faceless corporation? Nobody. By having a blog you can give your business a personality and attach a face – even a fake one – to your company. This will help to instil a bit more trust into your business.

16. Generate fresh content regularly

Instead of having a static site that doesn’t change, a blog makes sure that you regularly have fresh new content that your visitors can enjoy. This is also good, as it forces Google to crawl your website and keeps your website listed in the search engine rankings.

17. Keep up to date with the latest news

If something changes in your industry, talk about it. This will show your audience that not only are you an authority, but you are also up to date. This could be the clinching point for people choosing you over your competitors – again boosting sales through your blog.

What are you waiting for?

If seventeen, very good, reasons to start blogging aren’t enough for you then there is probably no hope. However, if this has convinced you that your business needs to start blogging then get in touch with us today.

With years of experience dealing with hundreds of clients, we can help you make the most of your business through blogging.

 

(Image: DeviantArt, Pixabay)

Tags:
Jul 11
Stephanie Lamerton

Do you ever get the feeling you’re being followed? Well, many people are indeed being cyber stalked. No we don’t mean by a jealous ex-partner on social media, but being followed by pesky image ads. Learn how to implement a PPC campaign the right way with these easy to follow remarketing tips.  

Frequency Capping 

A lack of control of ads may not tempt customers but instead scare them away. No one likes the feeling of being haunted, whether online or not. 

Google does not cap the frequency of ads by default but this is such an easy thing to do. Control how many times an ad appears within a certain time frame with a frequency cap. To do this, navigate to your campaigns section, advanced settings, and then frequency cap. We’d recommending restricting your ad to appearing around 3 or 4 times.   

If you are not using Google, frequency capping is especially important, as you could buy 1,000 impression and only end up reaching one person. 

Custom Segments

Let us set the scene: You are sat at home one weekend and you are extremely bored. You want something to do so you look up your local cinema. You don’t fancy any of the films on offer but one is set in an exotic location, which gets you thinking about how lovely a holiday would be. So you spend the rest of your time researching and maybe even booking a short trip.

While you find that fantasy location, you are likely to be followed by adverts for the latest cinema deals and film releases. But that ship has sailed; you are no longer concerned about what you are doing today – you’re going away on holiday soon! The ads are wasted on you.  

Most internet users will go through multiple ‘search sessions’ in a period of time. Therefore when remarketing it is important to filter using custom segments and to target specific topics – in this case, travel. By remarketing this way, your ads will only appear during relevant searches and will only target potential customers when they are most likely to be interested.  

Ad Variation

If an ad doesn’t grab the attention of a potential customer the first time they see it, what can you do to interest them on future viewings? Well, one nifty technique is to use image ad variations. 

Most companies are now catching onto the idea that multiple sized ads means they can fit onto more sites. But different themes, layouts and colours in the same ad group can also be greatly effective. Everyone will have their own visual preferences and some styles may be simply more appealing to some than others. By creating multiple versions and rotating the ads you have a better chance of a conversion. 

Negative Audience Lists 

If someone has just bought something from your website it is very unlikely that they are going to return and buy more straight away. They won’t have even received the goods yet. Advertisements for your products or services are, as a result, likely to become redundant. 

Use negative audience lists and you can block your ads from showing to these customers for a set period of time. This should be at least a week. It’s okay to target them in the future but don’t pester them in the meantime. 

 

Stick to these 4 remarketing tips and you won’t only advertise to your potential customers but you’ll convert them too. There’ll be no more scaring them off and over to your competitors. Take control of your advertising!

 

(images: Developers and Internet Marketing Synergies)

Tags:
Jul 11
Stephanie Lamerton

Meet members of the Liberty Marketing team with weekly introductions- this week say hi to Joe Tannorella!

Joe is an SEO Specialist here at Liberty Marketing and has a vast arsenal of IT skills – as well as his day job he is also a freelance web developer and works on affiliate websites. He studied Economics at Swansea University, and ever since he was little has dreamt of becoming a millionaire one day.

In his free time, Joe enjoys football, poker, cooking and clicking his way through Reddit.

Do you have a lot in common with Mr Tannorella? Stay tuned and watch this space – there are plenty more team members to introduce. 

Tags:
Jul 10
Stephanie Lamerton

Social media is huge! Around 900million people use Facebook, 310million use Twitter and there are multiple other networks out there. Of these, there are many celebrity users who tweet and post messages to their fans.

Every person uses social media in their own way, and celebrities are no exception. Whether you are serious about selfies, or dip in and out of your accounts, take our quiz and find out which celebrity user you are most like. 

 

1. Why do you use social media?

(a) To TWEET and POSTTTT LIKE I’M SHOUTTTTTTIIINNGG!!!

(b) To promote myself, and the businesses I invest in, duh!?

(c) I use it because my manager and PR guy say I have to 

(d) To share my wealth of knowledge with the world and post witty remarks about current events

(e) To fight trolls

(f) To share my lad and dad photos of course 

 

2. How do you interact on Twitter? 

(a) I do retweet and reply, but it’s mostly about me

(b) I just Instagram everything and reply in my own time to tweets

(c) I have Twitter but I don’t use it very often  

(d) I do like a good intellectual debate

(e) I send funny replies to the people who slag me off


(f) I don’t have Twitter

 

3. And what about Facebook?

(a) It’s mostly pictures and advertising my work

(b) I don’t use it that often but I like to show my love for my close friends and amazing fans

(c) I try to post about business but people keep sending me memes

(d) I don’t really use it

(e) Sharing group photos and crowd pics is fun. Don’t forget to tag yourself!

(f) I try to ignore the Facebook stalkers who <3 <3 <3 me

 

4. How often do you log in and check your social media accounts?

(a) Every few hours

(b) 3 or 4 days a week

(c) Once a week

(d) When I’m bored or see something elsewhere online I want to share

(e) Once a fortnight

(f) Most days 

 

5. What are you more likely to share and retweet?

(a) A bit of everything – charity links, funny videos, fashion questions

(b) Instagram pics of course

(c) Messages about me and general funny stuff

(d) Lots of music videos and an occasional picture of things that amuse me

(e) I’d rather comment on things

(f) I don’t share or retweet anything

 

6. What are your feelings on nude photographs being posted on social media?

(a) If you’ve got it flaunt it!

(b) It wouldn’t really fit with my image, but bikinis are fine

(c) Photos? What are they?

(d) There are much more interesting photographs out there in cyber space

(e) Only if they are simulated using food art

(f) Do I look buff? 

 

7. What does your about me bio say?

(a) Nothing about me, just a link to my latest work

(b) My Facebook page holds the story of my life

(c) Absolutely nothing. There is where I’m from though

(d) It lists my many career disciplines and how I got to where I am today

(e) I made a witty comment about my achievements to date

(f) I don’t need a bio, if you are looking at my page you know who I am

 

8. Are you a fan of selfies?

(a) I’m a bit obsessed with taking photos, but most of mine have been removed for inappropriate content

(b) 90% of my photos are of me, on my own or with other people, but only a few I took myself

(c) I don’t really take photos

(d) I’m partial to a selfie, but only if it is a special occasion

(e) Only if it’s a group picture with models or influential people. You know what I look like.

(f) I have other people take photos of me

 

9. Who are you more likely to befriend and follow?

(a) The people who message me the most

(b) People in the same industry as me 

(c) I don’t follow people, so I’ve hidden this information from other users

(d) Anyone who has something interesting to say

(e) People in power

(f) I have a fan page so I don’t have to have friends 

 

10. What is your profile picture?

(a) A selfie of course

(b) A promotional pic for my latest work

(c) A rockin’ black and white picture, where I look very serious 

(d) A simple picture of me at home

(e) A work related picture

(f) A close up reaction shot

 

Mostly A’s = Rihanna

Pop siren Rihanna currently spends most of her days tweeting about the World Cup. But, when she isn’t commenting on the sporting event, she is posting photographs of her in a lack of clothing. Her mum Monica has even told the singer off for her saucy snaps. Rihanna told Elle Magazine, 

“I’m not afraid of any person other than my mother, but I’m terrified of her.

“She went crazy on me. I was embarrassed”

If you had mostly A’s then you, like Rihanna, are no stranger to social media. You use it a couple of times a day and enjoy sharing things you find interesting. Though you may want to tone some of your photos down a little. 

Mostly B’s = Selena Gomez

Disney princess Selena Gomez is a savvy social media users and understands the power of online platforms to boost business. She often posts promotional content for her music career and the other businesses she invests in. 

If you had mostly B’s, your social media will have a healthy mix of business content and personal items, which gives your accounts personality. You use social media a few times a week, and you pick and choose quality content. 

Mostly C’s = Eminem 

Eminem isn’t a fan of social media sites and only uses them to keep in touch on occasions. If you had mostly C’s, you could do with making your social media accounts more personable. Post personal photos, follow your most avid tweeters and simply log in more often. 

Mostly D’s = Stephen Fry

Stephen Fry isn’t your everyday social media user.  He brings a sense of high culture to the sites. If you had mostly D’s, then you are likely to have social media for your own pleasure, not to promote anything. You share things that genuinely interest you. 

Mostly E’s = James Blunt 

James Blunt gets a lot of stick from Twitter trolls so tries to beat the bullies by replying with witty remarks that belittle them. His social media accounts are a bit snooty, so if you had mostly E’s, you may want to upload content that’s a bit more down to earth! 

Mostly F’s = Vin Diesel

If you had mostly F’s you need to get Twitter! Twitter is the second most used social media network and is quickly catching first place, Facebook. Whether for business or your own personal activities, Twitter is a great way of interacting with others. 

Your Facebook is very popular but you don’t chat to people, so get to know the people who look at your page and you could have many more likes very soon. 

 

 

(images: Wikimedia and Sticky Egg)

Tags:
Jul 08
Joe Hickman

The EU’s new 'right to be forgotten' ruling has been all over the news recently. 

But what exactly is it? How does it affect online reputation management? Is there hope for people whose reputations suffer as a result of incorrect information online? Let's take a look.

What is 'the right to be forgotten'?

Like an elephant, the internet never forgets. Those mistakes you made years and years ago are far too easily immortalised in ink and brought up in every Google result. Often this information isn’t always accurate and up-to-date, which can be extremely damaging to reputations.

This new law gives people the ability to have certain information suppressed by removing it from search engine results.

Direct links to these pages will still work and the page will still continue to function as normal, but Google will simply not rank it. This makes it much easier for people who hide irrelevant information about themselves online.

What does this mean for reputation management?

This new feature is potentially a dream come true for reputation management cases, although it needs to be treated very carefully.

Previously, if you had a negative article coming up in the search terms, removing it was nearly impossible. Reputation management usually consisted of rebutting any controversial claims with good online PR and promoting relevant pages. Now it can be much simpler. Individuals can 'apply' for the removal of older, outdated material to Google.

It will not be possible to have newly published material been given the ‘right to be forgotten’ as it will still be deemed relevant. That means that you still need to stay on top of the material published about you and use clever PR tactics to keep positive results on top.

Each case dealt with personally

Having negative results removed from Google isn’t as simple as clicking to remove. That would be considered by many to be censorship and is something that goes completely against the freedom of the internet.

Every URL needs to be individually brought to Google’s attention with a reasonable case showing reasons why the content should be removed. Each case will then be assessed by a Google employee and where applicable the URL will be discredited, stopping it from showing up in search results.

When the right to be forgotten was first introduced there were over 41,000 removal requests in just four days. This number now reaches well into the hundreds of thousands and is likely to hit a million before the year is out. How many links will actually be deleted is unknown as of yet, but it will be interesting to see if the stats ever come to light. 

Tags:
Jul 07
Stephanie Lamerton

 

Here at Liberty Marketing we frequently blog about Google Adwords, quality scores and all other good PPC related things. And it is for that reason we were shocked to realise we haven’t talked about Ad Builder before. 

So here is our ultimate guide to Google AdWords’ Display Ad Builder – you’ll be using it like a pro in no time. 

So what is this Ad Builder?

The Display Ad Builder is a handy tool within Google AdWords, which allows users to create professional-looking image ads in minutes for completely free!

You can choose from a number of templates and customise the colours, fonts and layouts, as well as using stock files or uploading images straight from your computer or website. The possibilities are endless. And these ads can easily be updated or replaced at a click of a button. 

Why use Google AdWords’ Display Ad Builder?

Provides the ability to create customised ads in a number of styles, sizes and formats.

These ads can be placed on websites that are relevant to your business and hopefully attract people who are interested in your services.

The Google Display Network will place ads on news sites, blogs and other webpages across the internet in order to target potential customers. 

You can track your campaigns and their results as they run, allowing you to also keep an eye on your budget. 

Higher potential earnings.

How do you use Ad Builder?

1. The first step is to log into your Google AdWords account. 

2. Navigate to your campaigns and click on the display campaign you wish to work on. This cannot be a ‘search only’ campaign though. 

3. Click on the ‘+ AD’ menu and then ‘Image ad’. Here you will be prompted to choose how to create your image ad, where you should enter the URL to the homepage you wish to promote. Click ‘Create an ad’ and Google Display Ad Builder will crawl your website and create a display ad that matches your websites branding colours, fonts and images. This may take a few minutes. 

4. The next page that appears will be populated with ad templates containing the sites content. Hover over the designs or ‘show more’ until you find your favourite design and select it. 

5. From here click the ‘6 sizes’ link. This will allow you to preview your ad in different sizes and select the ones you will be using. 

6. You can now edit the design so it looks just right. You may not need to do this if you are happy with the pulled results, but we usually change ours a little. Don’t forget to save your changes and that they appear in all ad sizes. 

7. Before you put your ad out there for all to see, make sure to review the content and formatting. It may appear slightly different as a shape can change the look. Then if you are happy with the results you are all done. You now have some striking image ads. 

The different types of display ads

Although image ads are usually the main focus, you can also create ads in a variety of other formats. 

Text ads – This is the combination of a headline and two lines of text, similar to that used on the search network.

Rich media ads – These are interactive adverts which often use animations. A common RMA is a moving carousel of products sold by the featured company.

Video ads – This type of ad works well if you want to advertise on YouTube.

 

So now you know how to use it, have a go for yourself. Or give us a call and we can help you out with your PPC instead!

 

(Image: AdWords

Tags:
Jul 04
Stephanie Lamerton

 

It’s meet the team time, so say hello to Carys Richards!

Carys is the Content Co-ordinator here at Liberty Marketing Ltd, who joined us back in December 2013. She is Welsh through and through, and is proud to be fluent in our mother tongue.

When Carys is not in work she enjoys fun times down the beach with her pet dog Frankie, practising yoga and of course black and white film based photography, in which she has a degree. Carys can also windsurf, but most of her time is now spent doing DIY, as she has spent the last couple of years gutting and renovating her first home.

Are you a dog lover like Carys? We have an occasional office pet here at Liberty, called ‘Ben’. Check out our photos on Facebook and Twitter to see him in a very fetching Liberty blue t-shirt. 

Tags: