It’s an exciting time at Liberty at the moment, we’re working with clients, new and old, to create some great results and we couldn’t do this without our fabulous team. We’ve recently added a new face to the content team – please say hello to Sophie Harris. More...


So, your Marketing Manager has told you that your company is bidding on Brand terms in their AdWords account and you’re thinking to yourself, ‘have my staff gone mad? Don’t we rank organically for our brand?’

When working in PPC, it is easy to see why this might seem a step in the wrong direction, especially if your company comes up on top of your desired search engine results page. It brings about the question, is there any point in paying for traffic that you’re more than likely to have received organically? Well, here are a few reasons why you should try bidding on branded terms: More...




Kanye West is a bit nuts. Come on, admit it, you think so too. Most of us think his Twitter rants, flesh-coloured fashion line and the names he has given his children are a bit weird. 

Though, we must admit, his music isn’t bad – he's always on the stereo at Liberty HQ – and despite his kookiness (or perhaps because of it), we’re all talking about him. 

So, are Yeezy’s extroverted activities all part of an elaborate marketing ploy to sell his wares? Or are they merely a by-product of Mr Kardashian's uber-creative mind? Well, that we don’t know, but there are a few tips brands can adopt from Kanye in order to get noticed. More...





We believe it’s important to take some time for ourselves, step outside the office and do a little studying to continually develop our digital marketing skills. 

Whether it’s swotting for a qualification, escaping the distractions of the office to compete in-depth research or to attend an industry event, the big boss allows us all multiple study days each year to hone our tech skills. 

So, what did the staff here at Liberty learn (besides how to not get changed out of their pyjamas all day) during their study days over the last year? We asked and they answered: More...




If you’ve been tuned into the latest series of The Island, you’ll know it’s a tempestuous affair filled with sweat, hard graft and questionable looking water. From a hairy cliff fall to a couple of moaning Myrtle’s who couldn’t stand the heat, the island will be a cruel mistress if you don’t rise to the bait.   

So, what do a few buffoons chasing after a shark have to do with you sitting in an office coming up with bitchin’ names for peanut butter? Let’s get to it. More...




Batman defended Gotham, Rocky fought for his title and ordinary pint-drinking Shaun battled off a wave of the dead in London –we all have something we consider precious and must shield from danger. 

Google’s current concerns centre on its ad systems and the hackers attacking them for fraudulent means through clickjacking schemes. But can the tech giant thwart these internet demons and prevent their masterplan from coming into full fruition? Probably… come on, it’s Google. 

Here’s how Google is currently investing in defences and its engineering and operations teams are working to pre-empt future threats: More...




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