Have you always admired James Bond’s suave and debonair way of dressing, his way with the ladies or maybe simply his ability to drink so many darn martinis? Well, sadly we can’t help you with that (keep dreaming) but we can, however, turn you into the 007 of the internet.

Good marketing is all about knowing your competitors: who they are, how they work, what they do well and, of course, how you can stand out from them. So, in this post we are going to hone your sleuthing skills and teach you how you can beat the other double 0’s to become the one that everyone remembers. And don’t forget: It’s not spying, it’s gathering intel! 



The General Election is just around the corner, but do you know who you’re voting for yet? The manifestos have been released and the debates have aired, but a surprising amount of people are turning to social media to help them decide who to vote for. 

Two in three online adults now have a current social networking profile and politicians now recognise the power of Facebook and Twitter when communicating their message. So could the 2015 general election be the year that social media changes our country? Certainly.



If your business is online, then you’ve probably been told a million zillion times that you should be blogging. I won’t go into the whys and wherefores because I’m pretty sure that’s not what you’re here for (and we’ve written plenty about it in the past). 

In fact, if I had to, I’d bet my last fiver that you’re here because while you already know you need to write a blog, you haven’t got a clue how to go about it. What you need is tips. And not just any tips, expert tips. 

Boy have you come to the right place. More...




Let the Jedi knight inside you rejoice, the second teaser for the next episode of Star Wars, The Force Awakens, has been released. We don’t know about you but we can’t wait until November, so to fill the void we decided to take a look at some of Star Wars’ most memorable quotes and see how they can influence your digital marketing efforts. 

Learn something, you can. The Skywalker of the digital world, you could be. More...


When it comes to algorithm updates, digital marketers across the globe are used to being surprised by Google. 

The search engine usually releases its major updates with little or no prior notice. Not this time. More...

(image: MKH Marketing under CC BY 2.0

We all know how important social media is for marketing your business (if you don’t, you can catch up here). YouTube has proved popular for product reviews and ‘how to’ DIY guides, Pinterest is adored by home, beauty and fashion brands (and their customers) and Twitter is effective for pretty much whatever industry you’re in. 

But now that you regularly update Facebook, Twitter, Google+, LinkedIn, and Instagram accounts, what’s next? More...



There are always winners and losers in SEO. Certain industries lend themselves towards white hat practices better than others, while certain features of SEO gain more traction and allow small businesses to outrank giant corporations. 

So which industries benefited in 2014? Let’s explore More...




Our leading digital marketing agency has been awarded Crown Commercial Service (CCS) supplier status! Find out more about the certification and what it means for our customers here. More...



In case you missed it, it was Mother’s Day on the weekend, so big respect to all the Liberty mums out there. We literally wouldn’t be here if it wasn’t for you, so thanks. 

However, as much as they might deserve it (along with all the chocolate, flowers, cards and er… Simply Red tickets) this post is not an ode to mothers everywhere, no matter how questionable their taste in music. 

The Mother’s Day link is actually a referral to another brilliant bit of content marketing from Innocent Drinks. 

You know, them with the smoothies and the teeny tiny woolly hatsMore...




(image adapted from: Roleplay Getaway)

If you regularly contribute to a business or personal blog you will have come across some dodgy sounding requests for guest posts on your site – are we right? But figuring out which emails are for genuine contributions and which are simply for a link back can be tricky at the best of times. So what do you do? 

Well, there are a few key signals that you can get a whiff of. Here’s how to smell a guest blogging rat:
More...


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