Liberty Marketing Ltd is officially Wales’ 17th fastest growing company! This means we’ve made it onto Wales Online’s Fast Growth 50 list, and in the top 20 at that.

The Big Announcement


We’ve previously blogged about what Fast Growth 50 is, and why Liberty had been shortlisted, but we’ve only just found out where Liberty placed.

The announcement of how we did was revealed last week in a grand gala event at Holland House Hotel, Cardiff. Gareth, Rhodri and Guy went along to celebrate with the other 50 companies and to represent the Liberty team. 

Here is our Business Development Manager, Rhodri, with last year’s winner Village Bakery:


And all three of the guys with Pure Commercial Finance: 


So Why Did Liberty Make the List?


Well, as many of you may know, Liberty has grown immensely over the past few years, so much so that earlier in the year we moved to a brand new, much bigger, premises. In fact from 2011 to 2013 the business grew a huge 202.1%, and we now employ a team of 40 digital marketing professionals. 


The Fast Growth 50


The 50 firms that made the list are the fastest growing businesses in Wales. Collectively the 50 firms have made a turnover of £272m during the examined period, and employed 3,000 people, half of which have joined the teams in the last two years. 

From 2011 to 2013 the 50 companies made £175m more than previous years, with an average growth rate of 182%. 
And of course the capital, Cardiff, is the main centre of growth, with 13 of the 50 located here (including us). But with the majority of growth appearing outside the capital, it shows that wherever you are located you can do well. 

Liberty Marketing would like to thank our staff and clients, as without them we would not have achieved so much. 

To see the whole list of Fast Growth 50 businesses click here, or pick up your copy of the Western Mail today.



The saying that ‘a product sells itself’ isn’t always true, however great an item it is. A winning product page on your eCommerce site is a sure-fire way to improve sales though. So how do you create a cracking product level page that converts? 

Write unique product descriptions


There is nothing Google hates more than duplicate content, so if you want to make your product pages rank in results pages, ditch the manufacturer descriptions and hire a copywriter to create unique product descriptions that appeal to your target customer. Copy and paste is not your friend when it comes to writing a website. 

Clear and quality photos 


Although a picture speaks a thousand words, a picture alone will not sell a product. Simple things like product size and material are need to know info you can’t always tell from an image alone.  

A great product picture builds customer confidence in a brand as they can clearly see what they are buying. Photos from multiple angles and a zoom option are essential eCommerce techniques. And if you can picture a person with the item, this is a great way to show size of scale. 

Fiorelli’s website is a great example of this:


Keep it simple, stupid 


When writing product descriptions it is important to keep copy short and to the point. You want to highlight the product’s benefits but not go over-the-top with adjectives. Let the customer make their own mind up about how brilliant a product is. 

Instead of bragging about how brilliant a product is, state how it can help the customer. For example, a lightweight, waterproof coat would be perfect for a day out when the weather is unpredictable: and a blender doesn’t just cut up food, it helps you to make smoothies and lose weight. Sell the lifestyle, as well as the product. 

When writing avoid jargon, and don’t use 5 words where you can use 1. Lists work great on product pages! Avoid lengthy paragraphs as these can be off-putting. 

Search Engine Optimise


Optimising your product page copy for SEO is a simple way of helping more potential customers find your site. Do some keyword research and use relevant terms within your descriptions. Don’t stuff them in though as this will look spammy, and end up causing your site to be penalised. 

Social proof


The opinions of others will affect your sales, whether you like to admit it or not. So positive testimonials or reviews from previous customers may be helpful additions to your product pages; include product tweets and details on the numbers sold. 

Call to Action!


Turn shoppers who browse into customers that buy, by clearly displaying call to action buttons, such as ‘Add to Cart’ or ‘Proceed to Checkout’. You may have URLs at the bottom of a product description, but these can easily get hidden amongst a paragraph. The more visible a call to action is, the lower your bounce rate is likely to be. 

The Platinum Ring Company are a great example of this. Check out their CTAs on the right:



Do you think you can produce a winning product page with these tips? Here at Liberty we have a team of experienced SEO digital copywriters, so if you need a little help, just give us a call!


(image: Ecamisetas under CC BY-SA 3.0)
Have you been hung out-to-dry by your old SEO agency? Perhaps you should have checked the colour of their hat earlier. But enough about what-ifs, what can you do now to get quality links to your website, now you’ve got rid of the spam?

Well quite a bit actually…

Why is Link Building Important?  


Quality links are an important part of a site’s SEO, as they are a major influence on how Google will rank your site in search results. Google’s website states:

‘Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site's PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.’

So links are important, but how do you recognise quality links, and how do you find them? 

Guest Blogging 


Guest blog outreach is an effective way of building great backlinks to your website. If you create compelling content and market it in the right way, other people will want to reference and link to it, or even host a post from you.

White hat SEO experts will tell you that it’s not about the number of links you have, but the relevancy and value of them. SEOs will look at the PageRank and domain authority of a site before approaching it, and will always aim for links from sites that are more authoritative than their own. 

If you are thinking of reaching out to other sites in your industry (that aren’t competitors) make sure that your emails are professional, yet catch their attention. And be aware they may automatically go to their spam folder. 

An offer of a guest blog should be a win-win situation, the host site will want to get something out of it too. So, pitch an idea that will benefit their readers, perhaps a ‘how to guide’ or a review of a product. Think about what questions their readers may be asking, and answer them. It is much easier to pitch a post if you have a unique and useful idea. 

If the post is of great quality, they may even share it on their social media platforms and tag your company in the tweet. It’s free marketing at its best. 

Another way to entice sites to link to yours is the offer of free samples in exchange for a review or feedback. Bloggers love this kind of thing, after all everyone loves a freebie don’t they? 



“So how do you find these sites?” you may ask.

Google search – It may sound simple, but take a look at which sites rank for your target keywords, and which of these have blogs. All big businesses were small start-ups once upon a time, and many are therefore likely to accept a post and offer you a link. 

Google search strings come in handy with this method. Put your “keywords” in speech marks to find an exact word or phrase, or use “guest blog” to find advertised opportunities.  

Look at competitors’ backlinks – Okay, so this is slightly naughty, but by looking at your competitors’ backlinks you can easily find which of the more authoritative sites accept guest posts (without having to send a request and get rejected by others first).

Search for your target keywords and enter the highest ranking competitors into Majestic SEO. You can then export with Microsoft Excel, strip back the URLs to their root domain, remove duplicates and log potential website contacts for future use. 

If you don’t have access to Majestic SEO, a simple alternative is to use the search string link: to see what pages link to a competitor’s homepage URL. 

Content distribution networks – When you get to the bottom of a story on popular news sites you may see some suggested articles to read. Have you ever wondered who puts these there? Well, it’s content distribution networks like Taboola. 

These networks will work with you to recommend your editorial content to high-traffic sites. Relevant stories are advertised on posts with the aim of increased traffic to your site and higher engagement. And of course, there is the reader’s benefit of finding useful and interesting content with ease. 

Content distribution networks effectively do the outreach process for you, saving you time and money.  

Other – Here’s Google’s view on guest blogging and how to do it right…




Press Releases


Does your company hold a lot of events, raise a lot of money for charity or perhaps you are award winning? Well tell people about it! Press releases sent to news sites can be a great way of building links, and are a handy way of controlling content. A link from BBC news or similar can do wonders for SEO. 

Infographics


For visual people, infographics are much more appealing than a block of text, and they blend SEO and social media seamlessly. The visual appeal of an infographic will add variety to a blog, and therefore as a stand-out piece it is more likely to get shared. 

As an added bonus you can build in links and include an embed code, so anyone sharing your infographic on their site will automatically link back to your own. 


Become a Sponsor


An easy way to get a link from a quality and high ranking source is to sponsor a charity or conference. They are likely to want to thank their sponsors on their website, and therefore you will gain a link in return. You will also have your brand on all of their material, gaining you extra exposure. 

Are there any other techniques we missed out, let’s go back to Matt Cutts and see:



Link Building Techniques to Avoid


With good there must come the bad, and there are a number of link building techniques that should be avoided. Some are black hat, some are outdated, and others are simply ineffective.

We would recommend avoiding the following:

Link farms 
Site wide links and blogrolls 
Directories or any other type of link network 
Paid links of any kind 
Widgets 
Forum signatures

Now you are more in-the-know when it comes to link building will you be attempting your own SEO? If you feel a little daunted by it, or simply don’t have the time, talk to us here at Liberty Marketing. SEO is what we do. 



Here at Liberty we talk about Google a lot. As the largest online search provider, by quite some way, it dominates over its competition. But there are other search engines out there. Here we take a look at Bing!


Why should I optimise for Bing?


It’s a good question. If Google has such domination why bother wasting your time on Bing. Well, in effect Bing is your back-up plan. Imagine a new Google algorithm is released and your site is penalised. It may be removed from search results for a set period of time, so how are customers going to find your site then. 

At least with a good position on Bing you can guarantee a small amount of traffic to your site while your Google issues are figured out. This may not be the same amount as you’re used to, but some is better than none, isn’t it? 

Optimising for Bing Vs. optimising for Google 


These websites may both be search engines, but they do differ slightly in the way they work. Therefore you must optimise your site differently for each. To do this, we suggest you look at the following things: 

Relevancy


You may find yourself asking “how does Bing decide what results to show?” Well, a lot of this comes down to relevancy. Bing will scan all documents for the frequency of root words (for example, ‘running’ will be shortened to ‘run’) and will cut out the irrelevant words, like conjunctives. These frequencies are then given a hash value or an ID number. 

So, when a term is typed into the search bar, the roots of the words are found, a hash value is calculated and found in a frequency table. The outcomes that contain this result are called essential pages and only the highest scoring pages will be chosen. These pages then go through a second process…


Click distance 


Bing combines a page’s relevancy along with its click distance - this is how many clicks of the mouse it takes to find the content. This can be analysed using URL depth property; the longer URLs are considered less important due to their distance from the homepage.

So if a URL has a URL depth of 4 or more, i.e. 4 backslashes or more, Bing will not rank it, even if it is linked to from the homepage.     

Relevancy and click distance are important factors, but Bing will also take into account a user’s search history when 
displaying search results. 

The way Bing works is relatively simple in comparison to Google. It has been rumoured that Google uses over 200 ranking factors to determine what should appear on the first SERP, ranging from proven factors to the more speculated, but keywords, quality content and good backlinks remain essential.

Social media


Bing has got one up on Google when it comes to its approach to social media. Bing integrates social media results into its searches, so if a friend on Facebook has endorsed a company you will see it! 


SEO copywriting 


If you have been optimising your site for Google then you will know the importance of keywords. Although Bing uses these, Google is much cleverer about using them. 

Whereas Bing relies on the frequency of words, or keywords in the meta tags and page titles, Google looks at the page as a whole, and is more likely to mark the page as spam if a word is overused. It’s a delicate balance to optimise for both search engines. 

So will you be looking at Bing?


Now you know a little more about this other search engine, will you be optimising your site to appear on its results pages? If you’d like to learn more about Bing or Google, then send us your questions or tweet us at @LibertyOnlineUK today! 

(image: The Local)

You wouldn’t walk around a supermarket filling your trolley with items and then abandon it by the tills, would you? So why do so many people leave a website once they get to the checkout section? 

68% abandon their shopping carts before payment 


67.91% of online shopping carts are abandoned before payment, reports the Baynard Institute. That means out of every 100 potential customers on your site 68 of them won’t make a purchase. Think about how much extra money you could make if these people bought something! 

So to entice these people into making a purchase, it is important to look at their reasons for leaving. According to Statista, here are the main reasons why people leave a site without making a purchase:



Being presented with unexpected costs is clearly the main reason people leave a site by far. So let’s take a look at this, and a few of the other reasons, in more detail. 

Reason 1 – unexpected costs 


Are your delivery costs clearly displayed on product pages and their own dedicated page? It is important to be upfront about these costs or buyers may get an unpleasant surprise when they get to the checkout. Some may even pick an item at random and go through the process just to find out how much this charge is!

As well as making these costs visible, make sure they are affordable. Many people will shop online because it is cheaper than making a trip to the shops, so high shipping costs may be a turn-off and cause them to make the buying journey by foot.
 

Reason 2 – process was taking too long 


The checkout process on your site needs to be as simple as possible. You must minimise the number of pages and therefore clicks, to make these impulse buys as quick and painless as possible. Too many complicated forms are a huge turn-off. 

A great tip for any eCommerce site is to give users the option of either, registering and creating an account or to make a one-off purchase as a guest. 

Those customers who register can provide you with useful details to help tailor your services and products, but forcing people to do this can cause them to abandon the site. People don’t like fuss, and especially don’t like giving out personal details online!

Other things to consider include:

Make sure a mini shopping basket appears throughout the site consistently showing quantities and totals.
When viewing the basket, clearly display options to continue shopping or go to the checkout. 


Reason 3 – concerns about payment security 


The larger and better known a company is the more trustworthy and reliable it may appear to buyers. So if you have an SME make your site as safe as it can be, and clearly display security labels throughout the site. If it doesn’t appear safe, people will not enter their details.

An increase of payment options may also help. PayPal and SAGE are a trusted and safe payment methods, so enable an option like this. And make sure that every type of credit card is accepted, as credit cards offer more safety than debit cards. 

What can you do to stop abandonment? 


Now you know why potential customers are leaving what can you do about it? Well here are a few tips and tricks:

Show clear thumbnail images of the items being purchased in the basket and checkout process.
Display security logos – this can increase sales by 5%.
Make editing the shopping cart or basket easy, so items accidentally selected can easily be removed or swapped.
Offer multiple payment methods.
Allow registered accounts or guest users.
Offer free delivery if possible.
Display refund options clearly.
Set up error tracking to optimise the checkout process and see where visitors to the site are encountering problems.
Use ad retargeting to bring users back to the site once they have left.
Use Google Analytics to look at your checkout funnel and see at which page people drop off exactly. These pages can then be optimised. 
When customers click away from the checkout suggest similar or bestselling products, which they may like instead. 

So do you think you could improve your eCommerce site’s checkout process? If you need any help, give us a call here at Liberty!


So, you're ranking on the first page for some great search terms for your industry, but the click through rate doesn’t appear to be giving you the traffic you expected. There could be some very simple things that are stopping people from clicking on your result. With so many possibilities, even on the first page, there are many reasons why someone may choose a different result over you.



With a few little changes you could benefit from a massively increased CTR, here are some quick solutions:

Getting more click throughs

Did you know that 80% of organic clicks go to the first five listings on page one? While the first two results are often the most clicked, it is a very close call between the 3rd, 4th and 5th position. Depending on the returned results and the brands you’re up against, the lower down results could potentially be more popular than the top stop.

Unsurprisingly, it is what your result says that will encourage people to click through to your website. How is that done? By doing this:

#1 Optimising meta data

When you get search results, what you are seeing is meta data – made up of a meta title, meta description and URL. To get an accurate idea of what this information will look like, here’s an example I’ve thrown together:



Many companies don’t realise that optimising metas is something they need to seriously focus on. If you don’t optimise it then Google (or another search engine) will simply rip information from the page, so it isn't seen as a problem for many people.

While the meta description will not affect how your website ranks, it is essential for having people click through to your website. Ripped information tends to just be a random snippet, whereas you need to briefly sum up what the page is about and encourage them to click through. If you can do this well studies prove that you will see much greater CTRs.

#2 Spelling and grammar


Itz rly anoyin wen ppl dnt spel fingz proply on da intaweb.

Who wrote your website and metas? If the answer is an intern or someone you hired for 5p a word then you need to take a good look at what you have. Poor spelling and grammar will stop a huge amount of people from clicking on your link. It looks unprofessional, sloppy and it doesn’t inspire trust in your website. If this is the case then by rewriting your metas and website you’ll probably see huge improvements.

#3 Remove spammy metadata 

If you managed to get to the front page of Google with spammy metadata then you may think it doesn’t matter, but it does. This is the most likely reason why you haven’t got the click through rate you were expecting. Go through all your pages and ensure that the data is optimised and correct as stated in the points above.

Try to make your metas sound as natural and friendly as possible, while getting your message across and delivering a call to action – sounds tricky, but it is possible trust me!

#4 Use rich snippets

If you’re going up against competitors using rich snippets when you're not, then you’re going to struggle to get good click through rates. Rich snippets draw the user’s eye to your link by using things such as star reviews, photos, ratings and even song lists. This makes them immediately more appealing and can quickly drive your CTR up. One case study found that by simply adding rich snippets to their website they increased their CTR by a whopping 30%


#5 Try split testing

Some titles work better than others and the same is true of pictures and meta descriptions. The best way to figure out what works best is to do split testing. There are many programmes out there that let you mess around with this information in order to produce the best click through rates. This can be very important when it comes to making the most out of having good rankings, so it is well worth looking into if you’re not seeing the best results.

If you’re still struggling to get the click through rates you want to achieve then come and talk to us today. With years of experience in handling organic SEO across a wide range of industries, we can help you to get the most out of your website.

Everybody wants to get something for free. Whether that’s a lunch, free products or even free advertising, the buzzword ‘free’ can draw in pretty much everyone. 

However there are always strings attached, either with an in your face ‘buy one get one free’, or with other prompts like entering your email address, or following the company on social media. So this really begs the question… 

Is there really such a thing as free advertising? 


In short, no. Everything costs something, whether that is materials, services or time, there is a cost – hidden or not – attached to everything. But for argument’s sake, if you have everything you need to hand then you can get free exposure through methods such as social media and attending business functions. 


(image: DeviantArt)


Just how effective are these free forms of promotion?   


Obviously there is a hierarchy in terms of advertising and free methods are never going to be as effective as things you need to pay for. That doesn’t mean that these should be ignored completely. Social media is a very important thing for businesses to run and thoroughly maintain, as it can help to increase brand awareness and engage with your target audience. 

Don’t expect to sell large amounts of products or services through posting on social networks, as not many people will buy directly over Facebook for example. You can however raise a good amount of awareness of things like sales or your latest products, which can drive people to your website and hopefully increase online sales. 


  What else can be done? 


Technically, if you carry out your own SEO then this can help boost your rankings in Google and other search engines and make people more likely to click on your website. Doing this can take a lot of time, effort and research to get just right and unfortunately bad practice could seriously damage any progress you make. 

Often business owners are looking for a quick win and try to buy links to their website and engage in spammy tactics. Occasionally this works for a short period of time, but it will inevitably fail and will go shooting down the rankings, dragging the business profits down with it. 


(image: Wikimedia)


Is there an ‘almost free’ advertising option?


There are plenty of very cheap advertising options out there and the best way is to create a fuss about your business – guerrilla advertising and taking advantage of local events can serious boost your public perception. 

These often require resources, time and organisation in order to effectively work and there is still no guarantee that you’ll be better off for it all. 

Another great way to spend your advertising budget is on PPC banner adverts – these are cheaper than typically PPC advertising because they are not as likely to convert to sales. The major benefit to them is that they can be specifically targeted in order to give you the most possible impressions and therefore increase brand awareness.

A huge perk of this method is that there is no cost unless someone clicks on the banner, therefore giving you ‘almost free’ advertising that works! 

To learn more about setting up PPC banner adverts then come and talk to us today, we will talk you through your various options and work out what’s best for your needs and budget. 


When it comes to advertising, many companies don’t want to throw marketers the budget they need to really succeed. The best way to convince the guys at the top to give you more money to play with is by getting excellent results with the little you do have. 

Here are some cheap advertising ideas to get you started: 

#1 Go social 


If you have next to zero budget, then social media is where you should turn to. After all there is very little cost behind this strategy, just the time you invest into the project. There are a huge amount of benefits to taking on social media – most importantly is the ability to solidify your brand. People spend more time on social media networks than anywhere else on the internet, so by making your presence known here you can reach a huge target audience. 



(image: Wikimedia)

#2 Optimise website


Nowadays you can’t afford to have a website that doesn’t perform well. Take some time out to ensure that everything works and looks the way it should. Eliminate the clutter and ensure that it is mobile compatible. Changing little bits here and there could drastically increase the sales you receive. 


#3 Blog


There are a huge amount of benefits associated with blogging. Not only does it benefit your SEO by creating fresh content, but it allows you to engage with your audience on another level. Many companies who regularly blog find that their blog accounts for over 70% of their monthly traffic – traffic that can easily be converted into sales.

#4 Google local


Search engines are increasingly becoming more and more local, often picking up local businesses near you when looking for certain keywords. That means that you shouldn’t be ignoring things such as Google Local, which can help to drive relevant local traffic to you. 

#5 Speak at conferences 


Never underestimate the importance of being an authority in your field. If you get the chance to go to a conference then do it! By showing people that you know what you’re talking about you can increase your customer base and find more companies that want to work with you. 

#6 Start affiliates 


Need free marketing? There’s nothing better than affiliates for this, as people promote the products you want to sell for you – the only catch is that you have to pay them a percentage of each sale they bring to you. However, this helps you to build links and get your products features on pages all across the web. 

#7 Networking


While social networking is great for building up an online presence, you can’t neglect interactions and networking in person. Go to industry events and mingle with other people who are there. While some people will be useless others can turn into very important contacts. 

Try to attend as many of these as you can, not only will it get you out of the office, but you’ll also find lots of fresh contacts.

#8 Ask for referrals 


Already have lots of loyal customers? Ask them to promote you or refer their friends. If you give them incentives, such as a discounted rates or freebees for sending new customers your way, then they are usually more than happy to pass on your company to friends and family. 

More often than not though, if you provide an excellent service then people will give you referrals without any other incentives. 

#9 Get press


Has your business done something awesome lately? Get in touch with your local press and tell them about it! Having news segments on your business doing great work can be a massive bonus for you. Plus, if they have a website and link to you this will look great for your SEO! People take a lot of stock from things they read in the news and if they see your business then chances are they’ll use you. 


(image: Farm 7)

By doing all of the above, you’ll see huge results without having to spend a small fortune. When the people up top see this they’re much more likely to give you a bigger budget allowing you to start doing even higher performing activities such as quality SEO. 


We’ve all done it. You think you know best and try to do everything yourself, although it doesn’t always work out as smoothly as you would like. 

One of the most common things this happens with is SEO. You read a couple of articles and think you get the gist, but then accidentally jeopardise your site by using archaic techniques or misunderstanding what you read. 



If this sounds like something you’ve done or if you haven’t seriously looked into SEO then here are the most common mistakes you’re probably making: 

#1 No product description 


How are people supposed to find your products, or really know what they are buying, if there is no product description? 

If you have no text description then the search engines will not be able to pick up on any of these key terms, and you won’t be found in any search engine results. A nice clear description can work wonders when it comes to marketing your products. 

#2 Copying the manufacturers product description 


The only thing worse than not having a product description is copying the description that the manufacturer provides. Doing this is almost a certain guarantee that your site is going to be banned from search engine results for being duplicate content. Make sure that your product descriptions are always unique and something your target audience wants to read.  

#3 Keyword stuffing 


Another problem people have when writing product descriptions is keyword stuffing – this is repeating the same words over and over. For example if you sell ‘cat jumpers’ repeating this term 50 times in 300 words of description will be flagged up as being spam. 

#4 No image alt text 


Forgetting to add image alt text is something that far too many eCommerce sites do, but it can be very damaging. After all, pictures make up the majority of the content on your website, so optimising alternative image text can be exactly what you need to direct search terms and tell the search engines exactly what it is they are looking at. 

#5 Non-speaking URLs


A speaking URL is a keyword and user friendly URL, for example www.catclothes.com/cat-jumpers rather than www.catclothes.com/product872358. This lets your visitors see exactly what they’re looking at in the webpage’s URL and more importantly it makes your URL more relevant in searches. 
 

#6 No quick social sharing 


Social media is a fantastic way to drive traffic and sales to your site. Unfortunately, people are very lazy and often won’t share your products unless it’s mind-blowingly brilliant or it’s ridiculously easy to share. 

Installing one-click-share social buttons can make a massive difference to the number of people sharing things from your site. 

#7 Not user-friendly 


Another huge turn-off for sales is having a website that isn’t user friendly. This may not be strictly SEO related, but if they can’t get from the homepage to your products then all the SEO in the world won’t help you make sales. 

#8 No blog 


Having a blog is crucial for targeting relevant traffic through long tail keywords and interesting/ informative posts. Write on topics relevant to you such as buyer guides, latest products and content that includes some of the products you sell i.e.: “Keeping Your Kitten Warm with Cat Jumpers”. 

Regularly updating your blog will force search engines to return to your site and re-index, keeping it fresh and up-to-date. Research has found that people who read a blog post about a product are up to 50% more likely to buy said product – take advantage of this and get writing! 

If you feel as though you’ve made some of these mistakes and aren’t 100% sure on how to fix them then get in touch with us at Liberty today. We can help get your eCommerce store back on track and appearing in the search engine results again – talk to us today. 


(image: Farm 5)

When it comes to SEO everyone and their dog is trying to sell you thousands of different tools to help improve the way you do it. You can find everything from the black hat backlink generators to webmaster tools straight from Google. But what tools should you actually invest your time in? 

Let’s keep it as simple as possible, here are the only SEO tools you really need: 

Screaming Frog 


Having a great crawl tool in your repertoire will come in handy, especially when you are working on large websites. Screaming Frog helps to provide you with a complete site audit, allowing you to look at various components from every page on the website. You can even add in your own custom variables, which can be extremely useful if some pages are performing better than others. 

Instead of having to sit there and find the metas, canonical tags, page titles etc. on every page, Screaming Frog does all the tedious work for you. Any SEO errors will be flagged up, allowing you to go back through the data and make the required changes. 

In addition to this, you will gain a full report on your internal links and site content, showing you where your site is strong and any potential issues. 

Google Analytics 


Without some form of Analytics, every SEO would be completely lost. How would you be able to tell if you’ve had an increase in traffic? Everything would become guess work and you’d have a very hard time convincing your clients to stay on board. There are many different SEO analytics programmes, but Google’s free system offers a fantastic range of capabilities. 

Google Analytics allows you to see not only how many visitors you get every day, but where they come from, what pages they arrived on and the way they navigated your website. You can even set it up to show you whether or not they bought anything from your website. The abilities of this platform are huge, and they just continue to grow. 

Majestic SEO


If you’re not already using Majestic then where have you been? As an SEO you need to know what websites are linking to you, as well as what your competition is doing. Majestic SEO is brilliant for finding new links and discovering relevant influencers. 

One of the most important tools is Site Explorer. Using this tool you can find all the information you need from a domain including how many domains are referring to it, a complete backlink breakdown and an anchor text map. 

Majestic has several other tricks under its belt including: 

Search Explorer
Keyword Checker
Backlink History 
Majestic Million 
Neighbourhood Checker
Standard and Advanced Reports 
URL Submitter 

Majestic SEO is the Swiss army knife of SEO tools, it comes in one neat package, but has the capabilities to do most tasks. When combined with Google Analytics and Screaming Frog you really do have the complete toolset you need to properly execute a high quality SEO campaign for all your clients. 

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