TimberTech Products Ltd, a composite decking supplier , approached their new website developer in late 2009, seeking assistance with their Google AdWords campaign.

The Pay Per Click advertising was being managed by another company but TimberTech wanted to improve the return on investment. The website developer brought in Liberty to assist in setting up the campaign.

Within a few hours of the Pay Per Click ads being re-worked, the levels of traffic showed a dramatic improvement. In fact, for the exact same daily spend, traffic was up over 50% and the quality of traffic was noticeable improved.

The changes meant that the number of sales enquiries saw a real jump and Liberty was brought in to help manage the campaigns each month to keep the adverts working as hard as they can.

The business has attributed its impressive recent growth to the Google Adverts and is currently seeing a large uplift in monthly sales!

We would like to say thanks to the team at Liberty for their advice and assistance. Our website enquiries have grown significantly and we are enjoying more sales than ever before. We are more than happy to recommend them to any business needing Pay Per Click advertising management and SEO advice.

 - Jason Cole, Managing Director, Timbertech Products Ltd

Outsourced Pay Per Click management from only £99 a month

If you run Pay Per Click advertising or outsource this to another agency then why not speak to Liberty? We can reconfigure your campaigns so that they work a lot harder and manage them each month so that your site enjoys the maximum traffic for the minimum spend.

We have a track record in running hugely successful  Pay Per Click advertising campaigns on the Google AdWords and Microsoft Adcenter systems. With our fees starting at only £99 per month (plus VAT) there really is no need to manage your adverts in-house.

Twitter, the popular micro-blog, will soon be introducing an advertising system that allows businesses to place sponsored messages amongst Twitter search results.

Following the very profitable example that Google set with its AdWords system, Twitter will allow third-party advertisers to buy their way into the search results, via a 140 character advert.

According to an article on All Things Digital, from the Wall Street Journal, the social media website will launch the new advertising platform within the first half of 2010.

The report states that “Ads will be tied to Twitter searches, in the same way that Google's original ads were. So a search for, say, 'laptop', may generate an ad for Dell. The ads will only show up in search results, which means users who don't search for something won't see them in their regular Twitterstreams.”

Initially, the advertising will be sold through agencies, while Twitter works on creating a self-serving model. Eventually, the plan is one where anyone with a website can purchase an ad, just like they can on AdWords.

Twitter has long sought a revenue model, especially since becoming one of the most popular websites on the web. Over 50 million tweets are being written every day, yet the business has received criticism as it has been unable to create a profit from this popularity. It is no surprise that they turned to Google for inspiration, as the majority of the multi-billion-dollar revenue that the search engine receives is from the sponsored listings served through its AdWords system.