Earlier in the year, Gareth was approached by an online publisher to write a book on Pay Per Click advertising. Bookboon publishes short textbooks for students, professionals and business owners to download from their site.

They mentioned that there is a demand for easy to understand books in the world of online marketing and they wanted a title on Pay Per Click and Google AdWords. They needed a new book where the advice would fall somewhere between an introduction to the topic and a step-by-step guide for those new to search engine advertising.

A few month and 15000 words later, Gareth had written the book. Chris, who heads up the Liberty Pay Per Click team (and knows Google AdWords and Analytics inside and out), contributed on some chapters and made sure the book was up-to-date following the numerous AdWords changes.

If you want to learn about Pay Per Click advertising, in particular Google AdWords and Facebook Ads, then you can download your copy of How Google Changed Advertising and How to Master AdWords here.

If you are one of the many people who has been annoyed with recent Google changes, such as personalised search and auto-correction of your searches, then you’ll be glad to hear that you can now choose to turn them off…

In a post on the “Inside Search" blog, Google says “we've received a lot of requests for a more deliberate way to tell Google to search using your exact terms. We've been listening, and starting today you'll be able to do just that through verbatim search.” 

When you use Verbatim Search (found in the left hand menu, under the ‘More Search Tools’ option), Google uses the exact words you enter, without making changes and without showing results that they think you will be more likely to want.

Google lists the things that Verbatim Search turns off, including:

• automatic spelling corrections 
• personalised search results, using information such as sites previously visited.
• synonyms in the results

See the full list here.

Gareth presented this week at the annual Science and Discovery Centres Marketing Managers Conference. The keynote speech focussed on the importance of content and how great articles, blog posts, images and videos can make SEO and social media campaigns a lot easier.

Here's a link to the slides:

http://www.slideshare.net/MrGarethMorgan/content-strategy-how-to-become-the-industry-authority-online

Or you can view them below:

Another example of just how restless the development team at Google can be is shown below. A whole new look and feel for Google Places:

The map has completely changed shape, the pins next to the search results are grey instead of red, and the addresses are no longer below the results, rather by the side. The Pay Per Click adverts are also more prominent, standing out more on the page. 

If you are interested in science and research, or work at a UK science and discovery centre, a museum, science festival or University department, then come and join us next week. Liberty Managing Director, Gareth Morgan, will be speaking at the annual one-day conference, hosted by the National Space Centre in Leicester.

The talk will focus on content strategy and how attractions can make the most out of search engines and social sites.

Other speakers include the Head of Research for the Chartered Institute of Marketing, who will be talking about mobile marketing, and a look at QR codes with a Board Member and Trustee of WikiMedia UK 

Book your space here: http://sciencecentres.org.uk/events/marketing2011.html