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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
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Why Facebook’s Conversion Data Does Not Match Google Analytics’

  Facebook ad sales topped $9 billion last quarter (around £7 billion), so it comes as no surprise that advertisers are increasingly incorporating Facebook into their marketing strategies. In fact, five new profiles are created every second. However, there lies a problem.

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Is the Facebook Audience Network FAN-tastic?

  “When I set up Facebook campaigns the ads are only shown on Facebook and Instagram right?” Wrong. Facebook ads are shown on numerous different sites throughout the web on what’s called the Facebook Audience Network (FAN).

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Alix’s Take on the Scariest Facebook Targeting Options of All Time

If you’re anything like us, then you’ve been sharing humble brag holiday snaps, embarrassing time hops and hilarious GIFs on Facebook for nigh-on a decade. In this time, Facebook advertising has come an awfully long way and you can now target social users to a creepily specific level.

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The Top 5 Things to Take Away From Cannes Lions

Credit:@grey.brasilCannes Lions 2017 was a force to be reckoned with. The cream of the crop were on hand to give advice, share their insights and above all, give out some fancy looking awards.

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4 Things We Learned From Google’s I/O Conference

Google’s annual IO conference took place last month and, since we’re a conscientious bunch who are well aware of hectic schedules, we’ve compiled a lovely Google IO review just for you.