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No matter what industry, the vast majority of marketers share a common problem: making sure their marketing budget isn’t being wasted by advertising to the wrong people. This was summed up by John Wanamaker in his infamous quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

May seems to have come and gone within a blink of an eye. Probably because we filled it with another round of amazing events. So here’s what we got up to!

A lot can happen in a millisecond, and that’s especially true in terms of programmatic marketing. But what exactly does happen?

It’s no secret that digital marketing is a fast-paced industry and it can be hard to keep on top of changing trends if you’re not immersed in digital day-in day-out. But, it’s not just how marketing is done that is developing, but how much time and money is being spent too.

Another month, another bunch of amazing events to fill our monthly round up with. Here are 13 Reasons Why April was awesome for us here at Liberty.

We’re extremely proud to have partnered with CIM Wales, Rockadove and Yolk Recruitment in order to relaunch Meet:Market. Our first event took place at Yolk’s offices where we had Google talking about the future of digital, alongside our very on Luke delivering a talk on Advanced AdWords. Here’s a rundown of what exactly went on at … Continued

If you haven’t heard of Programmatic Media Buying, then you should have. Programmatic is revolutionising demographic targeting in digital advertising and will, according to an eMarketer study, account for 70% of digital ad spending in 2017 – up 44 per cent in two years.

March has proven itself to be a pretty manic month for us here at Liberty, thankfully I’ve edited out the stuff I didn’t want to write about day to day dynamics to make space for the exciting stuff.

  He’s the man behind the business, our founder and Managing Director, but who really is Gareth Morgan? I sat down with Gareth and interviewed him so you can get to know the Liberty lad.