When you think about content marketing, it’s natural to jump straight to the standout examples such as Red Bull and their adrenaline-filled creations, or Secret Escapes and their luxurious retreats in exotic locations.
At Liberty, we believe that there’s no such thing as a boring industry. With that being said, we’re all too familiar with the sad puppy-dog eyes of B2B marketers when they see a new and exciting B2C campaign. Yet, we’re here to show you that B2C marketers needn’t have all the fun.
Over the last few years, we’ve all heard the marketing mantra that content is king. In fact, we’re probably guilty of chanting it subconsciously.
After years of preparation and debate, GDPR is finally coming into force.
Forget the Year of the Dog, 2018 will be the year of the AMP if Google has anything to do with it.
If you’re anything like us, then I bet you’re a bit shocked that it’s already the end of another year. It’s been another busy one for us all here at Liberty HQ, so here’s just a few highlights for you to have a gander at.
Another week, another talk! After two talks at the CIM Search Masterclass last week, we were quickly back in front of an audience at the third Meet Market.
On Wednesday 18th October 2017, a handful of the Liberty team headed down to Cardiff and Vale College for an inspiring day discussing all things SEO at the Chartered Institute of Marking’s search masterclass – the first under the new CIM Wales board. What Did We Get Up To? As the largest specialist digital marketing … Continued
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The last couple of years has seen a dramatic rise in the number of people using programmatic advertising. According to eMarketer programmatic display spending will reach nearly $33 billion in 2017. This rise and large spend quantity means that the RTB (real-time bidding) landscape has seen a substantial rate of evolution with new features, capabilities … Continued