Time and time again I see brands making a hash of their local SEO – and missing out on valuable custom. But local SEO needn’t be a headache. Here are my seven simple steps to fixing up your local search visibility:
Earlier this year, during the Google Performance Summit in San Francisco, Google announced it will be bringing back tablet device bidding. Now less than four months on and Google has delivered on its promise – much to the delight of many online advertisers:
Never has the saying ‘a world of information at our fingertips’ ever been more true. Gone are the days where we find local information by typing in your address, town or even city. And could you imagine the youth of today using the Yellow Pages or a good old-fashioned A to Z paper map? Now, … Continued
You may have noticed our snazzy new site, with our fresh new look and a style (that at least we feel) reflects our business more accurately. But while we’ve all been oohing and ahhing at the turning cogs and the soaring rocket on our homepage, there’s been another upgrade. Liberty is Now on G-Cloud 8 … Continued
Welcome to the brand new Liberty site! You may have noticed that we’ve had a bit of a facelift, so here’s a bit about it: Our Evolution Liberty has now been around for 8 years. In that time we’ve gone from a bedroom startup to becoming the biggest digital marketing agency in Wales. We’ve won … Continued
So, your Marketing Manager has told you that your company is bidding on Brand terms in their AdWords account and you’re thinking to yourself, ‘have my staff gone mad? Don’t we rank organically for our brand?’ When working in PPC, it is easy to see why this might seem a step in the wrong direction, … Continued
It’s an exciting time at Liberty at the moment, we’re working with clients, new and old, to create some great results and we couldn’t do this without our fabulous team. We’ve recently added a new face to the copywriting team – please say hello to Sophie Harris. Sophie joins the content team as our new … Continued
Have you noticed the increasing number of people walking around in a daze talking about virtual monsters, attacking gyms, hatching eggs and using incense? Don’t panic! The apocalypse hasn’t arrived … but Pokémon Go has! Children and adults alike have spent the past week with their eyes firmly fixed on their smartphone screens, travelling across … Continued
Hurray! Google has finally given control back to advertisers over the amount we can bid on desktop, tablet and mobile traffic. This will enable us to decide how much we’re willing to spend per click on each device. But, there’s a catch – Google hasn’t completely handed over the reins just yet. Let’s Go Back … Continued
It’s 2016 and the dawn of VR. So, we thought it important to put in our two cents and discuss our predictions for its future in our industry. Virtual Reality and Marketing: A Match Made in Heaven? With large companies such as Sony, Facebook, and HTTC all launching their first range of VR headsets many … Continued