With the advancements in digital advertising and the exponential rise of social media, it’s become easier for businesses to get their name in front of prospective customers. Yet, with the increased opportunity comes a rapid rise in competition; how can you stand out in a saturated market?
For the last few years, content marketing has continued to be one of the most effective marketing techniques for businesses.
When you think about content marketing, it’s natural to jump straight to the standout examples such as Red Bull and their adrenaline-filled creations, or Secret Escapes and their luxurious retreats in exotic locations.
At Liberty, we believe that there’s no such thing as a boring industry. With that being said, we’re all too familiar with the sad puppy-dog eyes of B2B marketers when they see a new and exciting B2C campaign. Yet, we’re here to show you that B2C marketers needn’t have all the fun.
Over the last few years, we’ve all heard the marketing mantra that content is king. In fact, we’re probably guilty of chanting it subconsciously.
After years of preparation and debate, GDPR is finally coming into force.
Forget the Year of the Dog, 2018 will be the year of the AMP if Google has anything to do with it.
Any marketing professional worth their salt knows that content marketing is an effective technique that drives results. Yet, with businesses investing more and more money into content marketing, it’s vital that marketers learn how to measure their results.
If you’re anything like us, then I bet you’re a bit shocked that it’s already the end of another year. It’s been another busy one for us all here at Liberty HQ, so here’s just a few highlights for you to have a gander at.
Another week, another talk! After two talks at the CIM Search Masterclass last week, we were quickly back in front of an audience at the third Meet Market.