In late 2009, a well known and established promotional products supplier wanted to launch a new website, targeting a different type of buyer.

Why was Liberty brought in?

Keyword research was needed and so was an analysis of competition. The company recognised that this wasn’t a strength of theirs so asked us to advise on target keywords. MyBrandedMerchandise.co.uk was born and in early 2010 the SEO strategy started.

The goal of the website was always to take a large share of the search engine traffic. Thousands of searches take place for the chosen keywords each week and it is vital that MyBrandedMerchandise becomes one of the most visited suppliers.

After writing keyword rich content for the main pages of the site, we started to build links from other websites, in order to convince Google that the website is worth showing high in the results.

Within weeks, the promotional products website was appearing in the first few pages of Google for some of its keywords and within six months it was on page one for almost all of them.

What has working with Liberty meant?

1. A website that did not exist only a few months ago now receives thousands of visitors a month.

2. The business has been able to pause its Google AdWords campaign, yet traffic figures keep growing.

3. New enquiries are flowing in and the business is busier than it has ever been.

4. New sales take place each week.

Howells Solicitors is one of the five largest law firms in Wales, specialising in residential and commercial property conveyancing as well as various legal services for businesses and individuals. The firm approached Liberty at the end of 2009 to discuss how we could help them become a market leader online.

The problem

Howells was not appearing on the first page of the search engines for any of its keywords and was receiving very little website traffic. The number of enquiries being generated by the site was only a couple a month and this needed to improve dramatically.

The solution

We offered an intensive online marketing strategy which included:

- Pay Per Click adverts on Google AdWords
- SEO copywriting, where we re-wrote sections of their site to better incorporate keywords
- Inbound links were built to their site from other legal resources
- Google Local listings were set up for their five offices

The result

Within a few days their site started climbing the search engines and within a month traffic had more than doubled. The website can now be found on the front page of Google for hundreds of local keywords, including “solicitors Cardiff” and “Solicitors South Wales” but also many national terms, such as “commercial lease solicitor” and “lease solicitors”.

These results, along with a controlled Pay Per Click spend have meant that now, six months on, traffic is still rising each month and there are numerous online enquiries each day.

Testimonial

“From working closely with the team at Liberty Marketing, we have found that Search Engine Optimisation is a brilliant tool for increasing our enquiries and a lot more cost effective than previous print campaigns that we have undertaken. We specialise in several legal areas of law and have found that Liberty can deliver enquiries to us through our website in all areas. We also have the ability to target specific areas that we would like to concentrate on with minimum fuss. The website is now a brilliant tool to use to gain business.”

Tristan Lewis, Business Development Manager, Howells Solicitors

TimberTech Products Ltd, a composite garden decking supplier, approached their new website developer in late 2009, seeking assistance with their Google AdWords campaign.

The Pay Per Click advertising was being managed by another company but TimberTech wanted to improve the return on investment. The website developer brought in Liberty to assist in setting up the campaign.

Within a few hours of the Pay Per Click ads being re-worked, the levels of traffic showed a dramatic improvement. In fact, for the exact same daily spend, traffic was up over 50% and the quality of traffic was noticeable improved.

The changes meant that the number of sales enquiries saw a real jump and Liberty was brought in to help manage the campaigns each month to keep the adverts working as hard as they can.

The business has attributed its impressive recent growth to the Google Adverts and is currently seeing a large uplift in monthly sales!

“We would like to say thanks to the team at Liberty for their advice and assistance. Our website enquiries have grown significantly and we are enjoying more sales than ever before. We are more than happy to recommend them to any business needing Pay Per Click advertising management and SEO advice.”

 - Jason Cole, Managing Director, Timbertech Products Ltd

Outsourced Pay Per Click management from only £99 a month

If you run Pay Per Click advertising or outsource this to another agency then why not speak to Liberty? We can reconfigure your campaigns so that they work a lot harder and manage them each month so that your site enjoys the maximum traffic for the minimum spend.

We have a track record in running hugely successful  Pay Per Click advertising campaigns on the Google AdWords and Microsoft Adcenter systems. With our fees starting at only £99 per month (plus VAT) there really is no need to manage your adverts in-house.

JW Civils, a leading driveway and patio business in Cardiff, came to Liberty in late January looking for someone to set-up and manage Google AdWords pay per click adverts. The company wanted more enquiries for concrete and tarmac driveways throughout South Wales and believed that advertising on Google could be a cost effective way of getting them.

After setting up a few adverts for the company we checked with them and found out that within a fortnight, they’d already won new business in excess of £10,000! What makes this more impressive is the fact that the amount spent on clicks was yet to break £40! In fact, the return on the investment is currently running at 280:1.

The huge return has meant that the business is now looking to advertise more online and try and get their website to rise in the natural rankings of the search engines too. “I am delighted” commented owner, Jason Wilcock.

Competitively priced, professionally managed Pay Per Click advertising

These types of results aren't that rare. Pay per click advertising can bring in instant traffic and enquiries for very little investment, though to generate a ROI as high as this, they should be managed by a company that understands the system.

You can outsourced the hassle of creating and running PPC campaigns from only £99 (+ VAT) a month. Using Liberty Marketing means your account will be run by an experienced online advertiser who holds the Qualified Google Advertising Professional certificate.

Interested in exploring Google AdWords? Then call us on 029 2076 6467 to find out more

Even though the website for My Branded Merchandise was launched only four weeks ago, it has already issued quotes in excess of £130,000 and started making thousands of pounds worth of sales. These figures are amazing when you consider the amount spent on clicks has yet to break the £100 mark!

This exceptional return on investment has been due to the Pay Per Click advertising campaigns that we set up on the Google Adwords system. We created and now manage a number of targeted adverts that bring in a lot of high quality traffic to the site for a very small investment.

Instant, low-cost, high-quality traffic

Within hours of the site being launched, it started receiving visitors and within a day it started to receive enquiries and requests for quotations.

A few of the enquiries so far have included:

- A central London advertising agency that wanted branded slippers for a client
- A pharmaceutical company that needed branded mugs
- A council that needed their logo on USB memory sticks
- A software company that wanted branded pens to hand out at a conference

My Branded Merchandise is rare in the promotional products industry, as it is a website that can take orders and process payments online. Most competing websites are unable to do this due to the complexities of the order and personalisation process.

Click here to visit the website.

Outsourced Pay Per Click management from only £99 a month

If you are interested in Pay Per Click advertising, then speak to us about setting up and managing campaigns on your behalf. Your account will be run by an experienced online advertiser that holds the Qualified Google Advertising Professional certificate. Our services start at only £99 per month (plus VAT) so there really is no need for you to spend lots of time and energy learning Pay Per Click and running campaigns in-house.

The Lincoln House Hotel is a stylish and well respected bed and breakfast on the outskirts of Cardiff city centre. The management of the hotel approached Liberty Marketing in early 2009 looking to increase the number of enquiries and bookings, which had been falling since the start of the economic downturn. Together we agreed on an online marketing and search engine optimisation strategy which could be rolled out over the course of the year.
 
How did we improve their online marketing?
 
SEO advice & copywriting - The hotel was having a new website designed so we helped by advising on keywords to target and re-wrote elements of their site so that the chosen keywords were used in a stronger way.
 
Pay Per Click advertising - A small Pay Per Click advertising campaign was set up on the Google Adwords system to bring in quick traffic and enquiries at a low cost, while the SEO elements were being worked on.
 
Advertising advice & link building - We started reviewing other websites in the travel and accommodation industry to see which were worth advertising on and which would be useful to seek inbound links from. This was done so that the search engines take the site more seriously as well as to bring in quality traffic.

How has this helped the Lincoln House Hotel?
 
Online marketing has now become a core part of the hotel's marketing strategy. The search engines are paying attention to the site a lot more than before, with Google now showing it on the first page for keywords such as "bed and breakfast Cardiff", which it used to be on the 3rd page for. This has meant that website traffic has been rising month on month and the site now receives a few thousand visitors each month.
 
"We would like to take this opportunity to thank the staff at Liberty Marketing Ltd for all the work you have done promoting our web site. During the deepest recession this country has ever had we have had an increase in enquiries and bookings and have maintained our turnover of previous years" - Kathy Howard, Lincoln House Hotel

Oxford House Menswear is a clothing retailer based in South Wales and offers plus sized items under its OH Big Man brand. The business has used Pay Per Click advertising to generate sales for a number of years and recognised the potential and importance in improving natural search engine rankings.
 
OH Menswear engaged the services of other local SEO companies before speaking to us and was disappointed with the results. Undeterred, they were recommended our services and in mid 2009 asked us to help develop their SEO with the goal of significantly greater website traffic and sales.
 
How did we improve their online marketing?
 
Keyword research- We explored the keywords used by their target markets as well as the levels of competition for each one. We then made recommendations on where to concentrate efforts so that a large return could be made quickly.
 
SEO advice - Once keywords were decided upon we advised on ways the site should incorporate them, both in the makeup of the page (titles and meta data, etc.) and within areas of the body copy.
 
Inbound link building - A link building campaign took place where we sought in-bound links from sites related to clothing and e-commerce.

What did this do?
 
At the time of writing there were over 7 million web pages indexed on Google for "XXL Shirts" and OH Menswear have been sat in the first position for a number of months. They also appear on the first page for a number of other important keywords such as "large mens clothing" and "Ben Sherman XXL". Coming up high on the search engines for these keywords has brought in a lot of new, high quality traffic and has meant that the business could greatly reduce its Pay Per Click advertising spend.
 
How has this helped OH Menswear?
 
Online marketing is now a crucial part of OH Menswear. Sales have been growing month on month throughout 2009 and last month sales were up 82% when compared to the same period in 2008. This is remarkable when you look at the market they are in, one where most retailers are currently posting losses and the highest profile competitor, High & Mighty, recently went into administration. The business has actually had to take on additional premises to cope with the increase in orders from within the UK and, for the first time, from various countries around the world.

Freed & Co Solicitors approached us to help with their online marketing and SEO (search engine optimisation). They were having a new website developed and wanted to come up on the first page of the search engines for a mix of local and national keywords.  Their original site was built as a flash image, so had not been indexed by any search engines and didn’t contribute towards the marketing of the business.
 
How did we help improve their online marketing?
 
SEO copywriting – As the site was being developed, we advised them on the keywords to compete for. We then created new copy as well as amended existing copy, so that it held these keywords in the right places and presented the company well.
 
Inbound link building – A link building campaign took place for a number of months, to help give the site credibility within the search engines.
 
Pay Per Click advertising – A small but focused Google Adwords campaign was set up to bring in some quick traffic and new enquiries.
 
How has this helped the business?
 
Within a month of starting, website traffic was over 300% higher than it had ever been before and online enquiries had started to come in. Within a few months the website could be found on the first page of Google for national keywords like "property development solicitor" and local ones like "commercial conveyancing Cardiff" and "solicitor in Cardiff" and they had their first introductions as a result of this SEO work.

Gift House International, an importer and supplier of wholesale giftware and gadgets, asked Liberty Marketing to help increase the traffic to its site.

The company already had a very well optimised website, but it wasn’t showing within the first 20 pages of Google for any of its main keywords.

After looking at competitor websites and the keywords used in the market it was decided that they needed more in-bound links to strengthen their placement within the search results.

The process involved a lot of off-site work, including:

Inbound link building – An intensive link building campaign was started and back links were sought from all relevant sites from within the gift and gadget industry.

Social media marketing – Activity included placing product videos on video hosting sites and commenting on industry forums and blogs with links pointing back to the site.

How has this helped the business?

Within six months the website had risen from page 20+ in the Google results to page one for all of its main keywords, including “wholesale gadgets” and “wholesale giftware”. These changes could also be seen in the Yahoo! and Bing search engines.

“Liberty Marketing helped us with keyword research and advised us on an online marketing strategy. They then built in-bound links for us over a 6 month period. Before the work started you couldn’t find our site in the top 100 results but now we are coming up on the first page of all the search engines for all of our chosen keywords. Our website is now receiving its highest ever level of traffic” - Marc Mitchell, Gift House International Ltd

Kingswood Associates, the property finance and commercial mortgage specialist, asked Liberty Marketing to improve the ranking of its newly launched site at the beginning of 2009.

We already had a working relationship with Kingswood, managing their Pay Per Click advertising and email marketing, and now were responsible for greatly increasing traffic from the natural search listings.

The process involved a lot of on-site and off-site work, including:

SEO consultancy – We provided keyword research to find the phrases that could be competed for, would bring in traffic and would fit in with the business objectives. We then worked with Kingswood to build an online marketing strategy based on the main keywords chosen.

SEO copywriting – Amendments were made to many pages and entirely new ones were created to give the site more strength in the search engines. Keywords now feature more prominently where needed on each page and within the site structure.

Inbound link building – An intensive, on-going link building campaign has been in place where the site is connected to relevant directories and websites. The link building service generates direct traffic as well as helps push the site up the search results.

How has this benefited the business?

Within a few months the company has gone from barely being found on the search engines to coming up on the first page of Google for many local terms such as “mortgages Cardiff”, “mortgage brokers Cardiff”   and “buy to let mortgages Cardiff” as well as some competitive national phrases such as “residential mortgage broker” (coming in the top 5 listings out of over 3 million results).

Having such a large presence on the search engines has led to thousands of new visitors coming to the site over the past few months, and new mortgage enquiries every day of the week.

There is now enough traffic that the Pay Per Click advertising spend has be greatly reduced, meaning that Kingswood is now enjoying high levels of traffic and enquiries but is actually spending far less money on marketing.