Here at Liberty, we are incredibly excited to offer Programmatic and RTB (real-time bidding) services. We even have a page for them (click here). But before you dive right in, we ought to explain what these services are.
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CHRISTMAS. There, I said it. It’s that time of year where your average human being will wince at the thought of the festive season. But remember how we promise ourselves every year that we’ll prepare better for Christmas next year? The same should go for your PPC strategy.
Today we’re introducing the newest member to the Liberty team – Adam Stonehouse.
While many were moaning about getting up early and their need for coffee this Monday, we were sat pleased as punch staring at our computer screens as we found out that we have been shortlisted for three… yes three… CIM Wales Marketing Awards 2016.
Have a huge site map, added a load of new products or categories, or simply think there may have been conflicting SEO efforts made during an agency handover? Then you’ll want to read this.
So, I recently blogged about keyword cannibalisation. I defined what it actually is and why it matters to digital marketers. You can read the post here. But now you recognise and understand the issue, how do you fix it?
As a general rule, PPC experts are highly proficient in Microsoft Excel. It’s not necessarily an all-essential piece of kit if you’re looking to win at paid search, but it does harbour a number of features that makes average account management more efficient.
It’s no secret, Google loves testing new features – with a lot of these extending towards mobile in more recent years. To illustrate the importance of mobile traffic and how it influences user behaviour, Google has demonstrated to us that:
The future is coming… and it’s scary. For many of us millennials, we might see a future where our jobs are done fully (and possibly better) by robots. This time last year the BBC created a very interesting tool on this very idea where you could type in your profession and find out the likelihood … Continued
On Friday 23rd September 2016, Google announced it was rolling out its latest Penguin algorithm update across the world in a bid to stop sites spamming search rankings. You can read the release here. But after hearing the news we have questions. So, we did a little research and here’s what we found.