Apr 03

If you use Google Adwords for pay per click advertising and Google Analytics to keep an eye on your website activity then it's worth having a look at the stats, as you may see some discrepancies in the reports between them. A couple of Liberty clients that buy traffic in this way are paying for, and receiving, clicks as usual but Analytics is listing only a fraction of these visitors as coming from google / cpc.

Evidently quite a few other people are also seeing this, their complaints are as shown here.

Google has pointed out that the error could be down to the recent changes in the way Adwords and Analytics accounts link together. You can check that all is well by following this guide. Doesn't help our clients though as their accounts are linked up perfectly, so all we can do is cross our fingers that it's just a small bug and it gets ironed out soon.