If you haven’t heard of Programmatic Media Buying, then you should have. Programmatic is revolutionising demographic targeting in digital advertising and will, according to an eMarketer study, account for 70% of digital ad spending in 2017 – up 44 per cent in two years.
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March has proven itself to be a pretty manic month for us here at Liberty, thankfully I’ve edited out the stuff I didn’t want to write about day to day dynamics to make space for the exciting stuff.
He’s the man behind the business, our founder and Managing Director, but who really is Gareth Morgan? I sat down with Gareth and interviewed him so you can get to know the Liberty lad.
Its International Women’s Day, and what better way to celebrate than with a discussion on women in digital?
Not had a chance this week to read all the latest stories from the digital marketing world? No problem – we’ve got you covered. We’ve compiled a round-up of some of the biggest developments from the digital sphere this week and added our two cents too. Check out our thoughts on the latest news below. … Continued
Happy World Book Day to one and all! Oh, and to all parents who had to come up with a last-minute costume this morning and succeeded, we salute you! Anyway, we couldn’t let this day pass without a little nod to our favourites, so, if you get ten minutes and are looking for some kick-ass … Continued
It’s the best day of the Welsh calendar and in the spirit of St. David’s, here’s what we Welsh love to look up.
February may be the shortest month of the year, but that doesn’t mean we’ve been any less busy. Our Liberty lot have been treading the boards at multiple industry events, catching planes to client meetings, oh, and eating lots of pizza! Read all about our thrilling four weeks here.
As you’ll see in our upcoming monthly digest, February was fantastic for us here at Liberty and one of the reasons is that we’ve expanded the team with three new staff members. We’d first like to introduce you to Olivia Rees, our new Junior Project Manager.
This campaign comes in a different form than what you’re used to on this blog as it’s not strictly a digital campaign, but regardless of that, I feel as though it’s one of the best examples of content marketing I have ever come across. Let me explain why.