So many businesses gear the social media element of their online marketing strategy around a few select sites, but to get the most out of social media, it’s important to remember that there’s many more opportunities out there than those provided by Facebook, Twitter and LinkedIn alone. Compared to these giants, other social media sites may pale in comparison, but they are certainly no minnows and should not be ignored. So what other social media sites should you be sure to consider when devising your online marketing strategy?
Scribd is the world’s largest social publishing company. It makes it simple to share PDF files which can be viewed as blogs, websites or social networks. Scribd can be used by businesses to generate additional views of documents on the search engines. The added exposure your company and brand will receive is likely to impact favourable on your sales.
Google+ is still very much in its infancy and it is yet to be seen whether anything will really materialise from the much hyped network. As yet it has been largely ignored by businesses, but as with all things Google, its functionality is expected to catch up quickly with some of the more established social media sites in the industry. For now it cannot hurt to include Google+ in your social media strategy as it is another way to increase fans and build online exposure.
Up until recently, Tumblr was seen as the new kid on the block of the social media world and as such has featured in many a web savvy company’s online marketing strategy. However, lifespan for social media sites can be short, with more recent additions capturing much of Tumblr’s limelight. With over 33 million users, Tumblr is far from forgotten and is an excellent platform on which to share blogs. With the vast majority of Tumblr’s users under the age of 35, companies with products and services aimed at the younger generation would be daft not to consider it as an option well worth exploring.
The latest social media online marketing platform to step out of the shadows of the industry giants, Pinterest takes the form of an online pinboard which allows companies to share information about new products, allowing them to connect with potential customers. Having reached 10 million users in a short space of time, a branded Pinterest site is not for everyone, but well worth looking into if your product range suits Pinterest’s demographic.
Here at online marketing agency Liberty, we explore every avenue to maximise your social media marketing strategy, ensuring your targeted campaign receives the exposure it deserves.