Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
MeetMarket Sam

We Talk SEO at Meet:Market

  Another week, another talk! After two talks at the CIM Search Masterclass last week, we were quickly back in front of an audience at the third Meet Market.

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Liberty present at the CIM Wales Search Masterclass

On Wednesday 18th October 2017, a handful of the Liberty team headed down to Cardiff and Vale College for an inspiring day discussing all things SEO at the Chartered Institute of Marking’s search masterclass – the first under the new CIM Wales board. What Did We Get Up To? As the largest specialist digital marketing … Continued

programmatic ad fraud

Programmatic Ad Fraud: Fraudsters’ Top 5 Favourite Ad Fraud Methods

The last couple of years has seen a dramatic rise in the number of people using programmatic advertising. According to eMarketer programmatic display spending will reach nearly $33 billion in 2017. This rise and large spend quantity means that the RTB (real-time bidding) landscape has seen a substantial rate of evolution with new features, capabilities … Continued

conversion rate

How to Improve the Conversion Rate of Your Digital Display Advertising

  If you’re running online display advertising, but aren’t gaining the conversions or return on investment you were hoping for, there could be a number of things wrong which are causing this. But not to worry, our PPC Specialist Nick Richards is here to the rescue. Here Nick will talk you through a number of … Continued

Black Friday Guide

The Liberty Black Friday Guide

With just over one month to go, but there’s no time like the present to start your Black Friday 2017 marketing strategy. In fact, if you don’t start soon, it may be too late! But not to worry, we’ve got your back. Our Digital Retail Strategist, Rachel, has teamed up with Chris, our Digital Delivery … Continued

mental health

It’s Time to Discuss Mental Health: Is Instagram Influencing Body Image?

I don’t know about you, but my first encounter with a selfie was back in the early noughties. Back then, big hair and heavy black eyeliner were perfectly framed by a flip phone held at a ridiculously high angle so you could get that ideal ‘emo’ MSN Chat profile pic.

no match

Why Facebook’s Conversion Data Does Not Match Google Analytics’

  Facebook ad sales topped $9 billion last quarter (around £7 billion), so it comes as no surprise that advertisers are increasingly incorporating Facebook into their marketing strategies. In fact, five new profiles are created every second. However, there lies a problem.