Seasonal events and celebrations are always fantastic opportunities for generating content for your business. It doesn’t matter whether you work in law, finance, catering or beauty, you can make the most of occasions like Easter, Halloween, and Christmas by creating engaging images and copy to distribute across your blog and social channels (or even for use as PR) – and if you do this really well, you could potentially see it go viral, taking your brand to a wider audience.
Let’s take Halloween as an example; the internet has exploded with spooky activity today as businesses have embraced All Hallows' Eve. Here are some of the best examples of seasonal digital marketing:
Never ones to miss out on a seasonal opportunity, Krispy Kreme took full advantage of Halloween by launching spooky doughnuts, by offering customers in full costume a free Original Glazed doughnut, and by hosting various spooky activities. They reminded followers of the looming celebration in the run-up to Halloween – therefore reinforcing their brand and promoting their new products whilst also encouraging people to engage with them on social channels.
Carling pulled an excellent video out of the marketing bag this Halloween – the video proved to be so popular that it went viral in a matter of days, and it now has over 218,000 views on YouTube alone. That’s some successful seasonal marketing!
So why was this one so successful? Simple: Carling combined Halloween, humour, boyish pranks and beer – a recipe for social media success! Check it out.
We’re big fans of the Oreo marketing campaigns; they are always super creative and engaging. For Halloween, Oreo created a series of Vines with the hashtag #OreoHorrorStories - they played homage to famous horror movies as the cookies met their death! If you haven’t watched these yet, then you have to check them out. They are simply brilliant.
It wasn’t just the food and drink industry that got involved with some spooktacular marketing; Fed Ex embraced the world’s love of everything zombie by tweeting a picture of an apocalypse survival kit captioned with: “Ship just about all #Zombie Apocalypse survival gear for one flat rate.”
On a more local level, Folly Farm did an excellent job of promoting their adventure park this Halloween. Their social channels were full of fun, spooky-themed pics. The Penguins and Pumpkins photo album on Facebook and this adorable pic of lemurs playing with a vampire mask are our favourites – the lemurs even managed to get themselves into the local press!
Folly Farm also embraced Halloween by running special events such as Jugglestruck's Spooky Show, Halloween Card hunts and Trails, Freaky face painting and Creepy Encounters with rats, cockroaches and giant land snails to keep kids occupied during the half term break
This South Wales based radio station played a mean prank on some of their unsuspecting staff by jumping out on them in the early hours of this morning whilst wearing a mask. They videoed the prank before putting it onto their social channels for the world to see. Take a look here.
At Liberty Marketing, we enjoyed some Halloween themed cupcakes, we turned the staff room into a spooky den, we spent the day in fancy dress and we raffled some sweet goods – all to raise money for charity.
What are you doing this Halloween? Whatever you are doing to celebrate, here’s hoping you have a spooktacular time!