From a reality TV star to the owner of a waste management company, Media Wales have released their list of the 35 most entrepreneurial and innovative men under the age of 35 in Wales. And Liberty’s founder and MD, Gareth Morgan, has made the list. Go Gareth!

The 35 Under 35


As a follow up to their 35 women aged under 35 making their mark in business and professional life in Wales, Media Wales have today announced the men making waves in the business world.

The 35 under 35 lists are created to highlight the achievements of the businessmen, and to hint at who to look out for in coming years. The shortlisted men can be entrepreneurs or businessmen from any part of Wales, north or south, but must have demonstrated great success in their field. They have to stand out from the crowd!

And not only do these promote the success of individuals, but how Wales is a melting pot of business ingenuity. Yes, Wales has talent! 

So Why Liberty’s MD?


Gareth, 33, set up Liberty back in 2008 and since then has grown the business to become Wales’ largest online marketing agency; Liberty now proudly employ 35 digital marketing professionals and are now delighted to have over 100 retained clients, including large brands such as Fiorelli, Benefit Cosmetics and Folly Farm. 

Here at Liberty Marketing we know digital marketing inside out, and hope to continue to develop these skills and grow the business even more. If you have any questions about digital marketing or would like to work with Liberty get in touch with us.



On Tuesday of this week, Gareth spoke at the Digital Travel and Tourism Masterclass. The event was held on Shaftesbury Avenue in central London and had a room full of digital marketing professionals from within this sector.

The subject was changes to SEO and PPC in 2014 and how they impact travel companies, airlines, destinations and other tourism businesses. After the talk, we had roundtable discussions with the marketers to see what their pain-points were and offered advice on how to overcome them and improve their search engine marketing.

The feedback we received was great, and during the talks it was interesting to see what is currently causing digital marketers to scratch their heads. Most SEO questions surrounded Google+ Authorship tags, how to use content to boost rankings, and the way to deal with Penguin issues and disavowing links. PPC questions centred around remarketing and the exciting opportunities that RLSA (Remarketing Lists for Search Ads) present.

If you’d like a copy of the slides then please get in touch.


Our Liberty runners successfully completed the 5k fun run to raise money for Latch Wales yesterday. They all trained really hard for this run and it showed in their excellent race times. But, most importantly, they raised a whopping £611.97 for Latch - a big thank you to everyone who donated. If you'd still like to donate, you can do so at the Just Giving page.
And thank you to Ben the dog for being such a wonderful mascot! Couldn't have done it without you!

Well done runners, you've done us proud.


Number

Name

Time

Position

33

Philip Woodward

22min 55sec

36

30

Emily Hennessy

24min 15sec

55

172

Emily Isaac

24min 38sec

61

38

Richard Foulkes

24min 52sec

63

45

Gareth Morgan

24min 53sec

65

36

Ben Magee

26min 48sec

82

31

Chris Gurner

27min 8sec

87

29

Joe Tannorella

27min 9 sec

88

37

Adam Johnson

27min 34sec

94

39

Jenna Loman

28min 46sec

105

43

Mari D'antonio

28min 47sec

106

44

Natalie Carlson

29min 22sec

112

40

Clare Strong

29min 55sec

114

32

Rhodri Williams

30min 9sec

116

34

Rosella Pollard

30min 44sec

119

41

Cheche Cheung

30min 58sec

121

35

Natasha Aghalar

33min 48sec

135

42

Ceri Williams

33min 49sec

136


To see more pics of the runners, pop over to our Facebook page.

 

We have some exciting news for you: we’ve bagged ourselves a regional award from the FSB for the best small business in the Business Innovation category. And now we are up against 46 other businesses for the £10,000 prize in the national awards. We’re incredibly excited.

Speaking to the Western Mail on behalf of the Liberty family, Gareth said: “The team here are all very happy to have received this recognition and we’re looking forward to the national final in May.”

The final will take place at the London Waldorf Hilton Hotel next month – keep your fingers crossed for us!

 


We are pleased to announce that the Adopt Wales website, which was designed and built by creative agency, Ethos, has been short-listed for the Best Government Website category of the 18th Annual Webby Awards.

We’ve been working with the team at Adopt Wales, and their web developers at Ethos, to increase their online presence and brand reach, so it’s great to see this site being put forward for such a prestigious award.

The Adopt Wales website, which aims to increase awareness of the need for adopters in Wales and dispel the negative connotations around adoption, is one of just five from around the globe to be shortlisted; and it’s the only site from the UK that has been put forward!
Hailed as the "Internet's highest honour" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honouring excellence on the Internet.

As a nominee, the Adopt Wales site is also eligible to win a Webby People's Voice Award, which is voted for online across the globe. Votes can be cast at pv.webbyawards.com until 24th April.

Winners will be announced on 29th April - we are rooting for Ethos and Adopt Wales all the way!

 

Here is a quick preview of a huge change happening at Liberty over the coming months. Back in December we outgrew our current offices – things are so tight right now that I don't have a desk. We started planning a move in the late summer and, after putting it to an office poll, we decided we wanted to remain in the Cardiff Business Park area. The problem with that is there isn't much around here that is bigger, offers open plan working, is better equipped and gives us the option to make it quite a fun environment, which were the criteria.

After months of searching and speaking to surveyors, it looked like a dead end and big compromises would need to be made. Luckily, one evening in November I stumbled across an auction website which had a building just a few metres from where we are now which offered huge room to expand (it's over 3 times the size of our current building). It also had space for a large open plan working area, more meeting rooms, a great big staff room, decent cabling and it doesn't need that much work. I am please to say that we completed on it last Wednesday and plan to be in there during March!

The guys here are in charge of choosing decorations and themes for the rooms. Ideas so far include having meeting rooms that look like log cabins, the inside of the Millennium Falcon, and New York City. Who knows what it'll end up looking like. For the sake of posterity, here's how it currently appears:

 

 

 

 

It’s that time of the week again; it’s time to introduce another team member. Please welcome Stephanie Lamerton.

Slamerton is a Junior SEO copywriter at Liberty Marketing who came to us over the summer on a Go Wales work placement. After graduating from Cardiff University, and successfully completing her work placement, she stayed at the company and is now a firm part of the Liberty family.

Steffles is obsessed with Pinterest and can easily spend hours wasting time on the picture pinning site. When she’s not online, Steph loves shopping, celebrity gossip and anything to do with arts and crafts. She’s not that girly though: when most little girls wanted to be princesses and ballerinas, Steph wanted to be a pirate! Argh, me hearty!

So say hello to Steph! You can hear about her fellow workers very soon.

It’s time to introduce the third member of our growing team: it’s Ben Magee!

Ben has been here just over a year now as one of our trusted SEO Account Coordinators. He studied History and Sociology at Warwick University and after he graduated in 2010 he decided he needed to live a little. Ben went travelling across America all funded by a job as a marketer in the hotel industry. It is this experience in marketing that taught him the ropes before joining the Liberty Marketing ranks.

Ben wanted to be an astronaut when he was a child, but now fancies himself as something of a budding poker superstar. He is also a fan of Twitter, he is a massive Spurs fan and, of course, he has a passion for travelling.

Ben’s claim to fame is that he once had a Twitter conversation with pop sensation Lolly. He got a little too excited about this!!

Now you know everything there is to know about Ben, read up on our other team members. We won’t bite.

We've decided to introduce you to the Liberty family; we are going to be posting weekly employee bios so you can get to know all of us a bit better. This week we are kicking off the proceedings with Emily Isaac.

Emily is an SEO Account Co-ordinator who is relatively new to the company. She came to Liberty Marketing in the summer with a history of online and offline marketing - as well as writing and some other geeky website stuff.

Emily is Twitter obsessed; she spends her time outside of work updating her blog, going to the gym and treating herself with a nice glass of wine at the end of the day. She is a bit of a snow bunny and has been snowboarding since she was 12 years old; around the same time she thought she’d either be a vet or an actress when she grew up. How things change, hey?!

Say hello to Emily, everyone!

Keep an eye out as we’ll be introducing another team member next week.

Seasonal events and celebrations are always fantastic opportunities for generating content for your business. It doesn’t matter whether you work in law, finance, catering or beauty, you can make the most of occasions like Easter, Halloween, and Christmas by creating engaging images and copy to distribute across your blog and social channels (or even for use as PR) – and if you do this really well, you could potentially see it go viral, taking your brand to a wider audience.

Spook tactics

Let’s take Halloween as an example; the internet has exploded with spooky activity today as businesses have embraced All Hallows' Eve. Here are some of the best examples of seasonal digital marketing:


Krispy Screams

Never ones to miss out on a seasonal opportunity, Krispy Kreme took full advantage of Halloween by launching spooky doughnuts, by offering customers in full costume a free Original Glazed doughnut, and by hosting various spooky activities. They reminded followers of the looming celebration in the run-up to Halloween – therefore reinforcing their brand and promoting their new products whilst also encouraging people to engage with them on social channels.


Carling

Carling pulled an excellent video out of the marketing bag this Halloween – the video proved to be so popular that it went viral in a matter of days, and it now has over 218,000 views on YouTube alone. That’s some successful seasonal marketing!
So why was this one so successful? Simple: Carling combined Halloween, humour, boyish pranks and beer – a recipe for social media success! Check it out.


Oreo


We’re big fans of the Oreo marketing campaigns; they are always super creative and engaging. For Halloween, Oreo created a series of Vines with the hashtag #OreoHorrorStories - they played homage to famous horror movies as the cookies met their death! If you haven’t watched these yet, then you have to check them out. They are simply brilliant.



FedEx


It wasn’t just the food and drink industry that got involved with some spooktacular marketing; Fed Ex embraced the world’s love of everything zombie by tweeting a picture of an apocalypse survival kit captioned with: “Ship just about all #Zombie Apocalypse survival gear for one flat rate.”


Folly Farm



On a more local level, Folly Farm did an excellent job of promoting their adventure park this Halloween. Their social channels were full of fun, spooky-themed pics. The Penguins and Pumpkins photo album on Facebook and this adorable pic of lemurs playing with a vampire mask are our favourites – the lemurs even managed to get themselves into the local press!
Folly Farm also embraced Halloween by running special events such as Jugglestruck's Spooky Show, Halloween Card hunts and Trails, Freaky face painting and Creepy Encounters with rats, cockroaches and giant land snails to keep kids occupied during the half term break


Capital FM

This South Wales based radio station played a mean prank on some of their unsuspecting staff by jumping out on them in the early hours of this morning whilst wearing a mask. They videoed the prank before putting it onto their social channels for the world to see. Take a look here.


Happy Halloween

At Liberty Marketing, we enjoyed some Halloween themed cupcakes, we turned the staff room into a spooky den, we spent the day in fancy dress and we raffled some sweet goods – all to raise money for charity.

What are you doing this Halloween? Whatever you are doing to celebrate, here’s hoping you have a spooktacular time!