Jul 10
Stephanie Lamerton

Social media is huge! Around 900million people use Facebook, 310million use Twitter and there are multiple other networks out there. Of these, there are many celebrity users who tweet and post messages to their fans.

Every person uses social media in their own way, and celebrities are no exception. Whether you are serious about selfies, or dip in and out of your accounts, take our quiz and find out which celebrity user you are most like. 

 

1. Why do you use social media?

(a) To TWEET and POSTTTT LIKE I’M SHOUTTTTTTIIINNGG!!!

(b) To promote myself, and the businesses I invest in, duh!?

(c) I use it because my manager and PR guy say I have to 

(d) To share my wealth of knowledge with the world and post witty remarks about current events

(e) To fight trolls

(f) To share my lad and dad photos of course 

 

2. How do you interact on Twitter? 

(a) I do retweet and reply, but it’s mostly about me

(b) I just Instagram everything and reply in my own time to tweets

(c) I have Twitter but I don’t use it very often  

(d) I do like a good intellectual debate

(e) I send funny replies to the people who slag me off


(f) I don’t have Twitter

 

3. And what about Facebook?

(a) It’s mostly pictures and advertising my work

(b) I don’t use it that often but I like to show my love for my close friends and amazing fans

(c) I try to post about business but people keep sending me memes

(d) I don’t really use it

(e) Sharing group photos and crowd pics is fun. Don’t forget to tag yourself!

(f) I try to ignore the Facebook stalkers who <3 <3 <3 me

 

4. How often do you log in and check your social media accounts?

(a) Every few hours

(b) 3 or 4 days a week

(c) Once a week

(d) When I’m bored or see something elsewhere online I want to share

(e) Once a fortnight

(f) Most days 

 

5. What are you more likely to share and retweet?

(a) A bit of everything – charity links, funny videos, fashion questions

(b) Instagram pics of course

(c) Messages about me and general funny stuff

(d) Lots of music videos and an occasional picture of things that amuse me

(e) I’d rather comment on things

(f) I don’t share or retweet anything

 

6. What are your feelings on nude photographs being posted on social media?

(a) If you’ve got it flaunt it!

(b) It wouldn’t really fit with my image, but bikinis are fine

(c) Photos? What are they?

(d) There are much more interesting photographs out there in cyber space

(e) Only if they are simulated using food art

(f) Do I look buff? 

 

7. What does your about me bio say?

(a) Nothing about me, just a link to my latest work

(b) My Facebook page holds the story of my life

(c) Absolutely nothing. There is where I’m from though

(d) It lists my many career disciplines and how I got to where I am today

(e) I made a witty comment about my achievements to date

(f) I don’t need a bio, if you are looking at my page you know who I am

 

8. Are you a fan of selfies?

(a) I’m a bit obsessed with taking photos, but most of mine have been removed for inappropriate content

(b) 90% of my photos are of me, on my own or with other people, but only a few I took myself

(c) I don’t really take photos

(d) I’m partial to a selfie, but only if it is a special occasion

(e) Only if it’s a group picture with models or influential people. You know what I look like.

(f) I have other people take photos of me

 

9. Who are you more likely to befriend and follow?

(a) The people who message me the most

(b) People in the same industry as me 

(c) I don’t follow people, so I’ve hidden this information from other users

(d) Anyone who has something interesting to say

(e) People in power

(f) I have a fan page so I don’t have to have friends 

 

10. What is your profile picture?

(a) A selfie of course

(b) A promotional pic for my latest work

(c) A rockin’ black and white picture, where I look very serious 

(d) A simple picture of me at home

(e) A work related picture

(f) A close up reaction shot

 

Mostly A’s = Rihanna

Pop siren Rihanna currently spends most of her days tweeting about the World Cup. But, when she isn’t commenting on the sporting event, she is posting photographs of her in a lack of clothing. Her mum Monica has even told the singer off for her saucy snaps. Rihanna told Elle Magazine, 

“I’m not afraid of any person other than my mother, but I’m terrified of her.

“She went crazy on me. I was embarrassed”

If you had mostly A’s then you, like Rihanna, are no stranger to social media. You use it a couple of times a day and enjoy sharing things you find interesting. Though you may want to tone some of your photos down a little. 

Mostly B’s = Selena Gomez

Disney princess Selena Gomez is a savvy social media users and understands the power of online platforms to boost business. She often posts promotional content for her music career and the other businesses she invests in. 

If you had mostly B’s, your social media will have a healthy mix of business content and personal items, which gives your accounts personality. You use social media a few times a week, and you pick and choose quality content. 

Mostly C’s = Eminem 

Eminem isn’t a fan of social media sites and only uses them to keep in touch on occasions. If you had mostly C’s, you could do with making your social media accounts more personable. Post personal photos, follow your most avid tweeters and simply log in more often. 

Mostly D’s = Stephen Fry

Stephen Fry isn’t your everyday social media user.  He brings a sense of high culture to the sites. If you had mostly D’s, then you are likely to have social media for your own pleasure, not to promote anything. You share things that genuinely interest you. 

Mostly E’s = James Blunt 

James Blunt gets a lot of stick from Twitter trolls so tries to beat the bullies by replying with witty remarks that belittle them. His social media accounts are a bit snooty, so if you had mostly E’s, you may want to upload content that’s a bit more down to earth! 

Mostly F’s = Vin Diesel

If you had mostly F’s you need to get Twitter! Twitter is the second most used social media network and is quickly catching first place, Facebook. Whether for business or your own personal activities, Twitter is a great way of interacting with others. 

Your Facebook is very popular but you don’t chat to people, so get to know the people who look at your page and you could have many more likes very soon. 

 

 

(images: Wikimedia and Sticky Egg)

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Jul 04
Stephanie Lamerton

When we were young, baby digital marketers learning the ways of the world our elders often told us that “you have to make mistakes to learn from them”. 

We wonder if these 11 businesses learnt their lessons!? 

1. #AskBG

High utility costs have been a hot topic in the news over the last year or so, and many providers have disgruntled customers. So it probably wasn’t the best idea for British Gas to ask its Twitter followers what they think of the company a few days after announcing a price hike of nearly 10%. 

2. The battle to be burger king 

Of all the burger joints out there, the biggest two are undoubtedly Burger King and McDonalds. Last year Burger King was hacked by an unknown group, and its profile was changed to mimic its bitter rival. The hackers even tweeted that Burger King had been bought out and made accusations that its employees were on drugs. 

3. #PricelessSurprises from MasterCard

If you should take anything from this example, it is to not tell journalists what to write about. In an attempt to create a successful marketing campaign MasterCard planned to tweet about the Brits. 

The brand’s PR company lined up plenty of videos, pictures and tweets to accompany the event, but also tried to tell journalists what they could say about the event. They even suggested tweets, hashtags and when the journalists should send them. 

Of course, many journalists didn’t take the instructions well, and the brand’s social strategies were published for all to see on Twitter. A very #PricelessSurprise. 

4. Samsung and the birth of a king 

In July 2013 the country rejoiced when the Duke and Duchess of Cambridge saw the birth of their first child. A new royal was born and it was time to celebrate. But technology company Samsung took this as a time to get some free advertising on the back of the momentous event. 

Here’s how they advertised the then new Samsung Galaxy 4:

5. HMV should have changed its password

When you are going to fire someone in charge of your social mediam it is probably a good idea to change your passwords first. HMV wasn’t that clever. When it went into administration the company had to lay off thousands of employees which unsurprisingly left many of them disgruntled. 

1 such staff member decided to voice her anger to the world by live tweeting her HR meeting with HR using #hmvXFactorFiring. 

6. Benadryl’s social pollen count 

Ever wondered where the pollen hot spots are in the UK? Well, hay fever prevention specialist Benadryl wondered that too. So it decided to make an interactive map, where hay fever sufferers could plot their sneeze locations and share it on social media. 

However, some people took this as an invitation to make some unusual art work.  

7. BA’s customer service fail 

Having someone moan about your business on social media is a bad thing, but it isn’t the end of the world. But it is if that customer buys social advertising to promote their issues with your business. Sadly, this was a reality for British Airways. 

When BA failed to find Hassan Syed’s father’s luggage he decided to voice his opinion with a promoted tweet that was seen by more than 75,000 Twitter users. What’s worse, BA did not respond to Syed for more than 8 hours!

8. Ryanair’s frisky CEO 

Ryanair CEO Michael O’Leary isn’t the most up-to-date when it comes to social media, but he does take the time to answer questions from the public about his budget airline’s services. Though in his case he is probably better off keeping quiet.

Back in 2013, O’Leary made sexist and confrontational replies to questions which considerably tarnished his public image. And on top of this he didn’t even remember to use his own speciality made hashtag #GrillMOL. 

9. Insecure Comments from Domino’s Pizza 

When one devout Domino’s customer posted a photo of her pizza along with a comment that stated it was the ‘best pizza ever’ and for the popular chain to ‘keep up the good work’, the company decided to reply with a strong apology. 

They later said “we meant we were sorry it took Jeaneth so long it took to enjoy the best pizza ever”, and then made further comments that it was human error. 

10. Celeb Boutique doesn’t pay attention to the news

Nearly 2 years ago in Aurora, Colorado there was a mass shooting at a cinema that rocked the USA and the world. And at this time British fashion retailer Celeb Boutique took the rule of commenting on current events a bit too far. 

Believe it not #Aurora was not trending because of its Kim K inspired Aurora dress. 

11. Habitat wants to be popular 

UK home furnishing store Habitat is also a main offender when it comes to hashtags. Relevance went out the window when the store decided to attach popular hashtags, such as #Apple and #iPhone to random tweets in order to increase visibility online. This is not the way to use social media and not how established brands should interact. 

 

Do you struggle with social media? Or perhaps you just don’t have time to tweet, post and pin? Well, not to worry Liberty Marketing is here to the rescue. Why not include social media within your monthly servicing?

 

(images: PR Disasters, Social Slurp, Business Insider, and Huffington Post)

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May 09
Stephanie Lamerton

Hello, my name is Steph and I am a social media addict – sort of. It started off with an innocent Bebo account, then there was Myspace, and today I have accounts with Facebook, Twitter, Pinterest and LinkedIn, just to name a few.

Thankfully though, a rubbish phone and a hatred for selfies has stopped me becoming totally obsessed. What about you? Are you a social media addict? If you’ve made any of the following confessions then you may be:


1.       People call you by your screen name or Twitter handle not your birth name. In real life.


2.       You take ages to fall asleep at night because you’re scared to shut your eyes just in case you get a notification.

 3.       And when you do finally drift off, you are already excited about the new followers the morning will bring.

 4.       You plan your #throwbackthursdays well in advance.


 

5.       Your pet has social media accounts – yes plural.

 6.       Daily activities are planned around the possibility of Instagram snaps.

 7.       A low phone battery is scary.

 8.       So you have to carry around a portable phone charger.

 9.       After you meet someone for the first time you stalk them on social media. What were they doing 3 years ago last Tuesday?


 

10.   You have the perfect ‘followers’ to ‘following’ ratio.

 11.   Your Klout score means EVERYTHING to you.

 12.   You ‘check-in’ everywhere you go.

 13.   Friends tell you that you are attached to your phone or computer.

 14.   You are scared to drink alcohol because you don’t know what you’ll say online.

 15.   You delete Facebook posts if you don’t get enough likes.


 

16.   Face-to-face conversations are scary.

 17.   You know everything about a friend’s partner although they never mention them and you’ve never met.

 18.   Hashtags are part of your #everyday #language.

 19.   But one good thing about all this is that your life is well documented.

 20.   You are going to spend ages sharing this post and deciding on the ideal hashtag to accompany it.

 

 

Social Media Addiction and Business

Although being glued to your social media sites 24-7 can be disruptive to your personal life, being on top of your business social media accounts can do wonders.

For example, let’s take number 4: Throwback Thursdays. Planning your posts and tweets well in advance using social media management tools such as Sendible and Hootsuite will ensure you are creating quality content and tracking the effectiveness.

Stalking someone, like in number 9, is a little extreme, but knowing the type of people who follow your social media activity gives insight into your current and potential customer base. And when you know who these people are you can create social content that caters to their interests.

Finally, a well-documented business life is a great thing! If you frequently post and tweet you are more likely to generate engagement from other social media users and maybe even gain a few more customers too. Regular posting will also give your business a sense of authority or trust in the industry; but don’t forget to show personality as this is important too.

So do you have a social media addiction? Or perhaps you have more questions on social media? Well, give us a tweet or comment on our Facebook – we’d love to hear what you think! 

(images: thegirlwiththeblog, Bill and Vicki T and weareiu)

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Apr 22


From global pop stars to footballers and all the Z-listed celebrities in between, Twitter has become the modern day social platform for a good old fashioned slanging match. Using the instant message platform to their advantage, insults can be published immediately, reaching all corners of the globe and with the potential to be seen by millions.
In amongst the insults are some comedy battles, with some of the more memorable involving a One Direction member and a national rugby player, another One Direction member and national paper British GQ and just about anyone who has ever been on Big Brother from 2006.

Originally, Twitter was created with the purpose of sending short text message-style ‘tweets’ on a platform, to be seen by potentially the world. Creator Dorsey imagined his site would be used to send “Short bursts of inconsequential information”- however eight years on and Twitter has become a battle ground for the disgruntled among the celeb world. Some of the best battles so far have been:


Katie Hopkins vs. Everyone


Once given the weekly air-time on our televisions as a competitor on The Apprentice, Katie Hopkins quickly became famous for sharing her highly controversial and mostly absurd personal opinions on everything; from children’s names and parenting styles to calling everyone from Lily Allen to X Factor winner Sam Bailey “Fat and pretty hideous.” A classic example of using Twitter’s instant publishing qualities to insult and offend, forgetting her manners and behaving childishly in the social media school-yard.


Lord Alan Sugar vs. Piers Morgan


Lord Sugar doesn’t get away lightly as a regular on the Twitter battle field, coming under fire for his constant battle of words between his arch rival Piers Morgan. There may be an ocean between these two over-grown children, but it doesn’t stop them swapping insults and general petty comments via the social platform. Both parties admit they are really friends, but continue to use Twitter to send mean and petty messages to one another.

 

 

Jeremy Clarkson vs. Piers Morgan


It seems Piers Morgan cannot stay away from the instant message platform when it comes to sending tweets with intent, and his next victim was to be Top Gear’s Jeremy Clarkson. Not one to shy away from an argument, Clarkson tweeted he “cannot wait for the day [Morgan] he goes to prison”, attaching a photo of the business man at the time when the phone hacking scandal was hot topic. Piers and Jeremy exchanged a few nasty tweets calling each other names and generally behaving like bullies.

 

James Blunt vs. The public


Poor James Blunt is a regular on the Twitter battle-field, facing a barrage of abuse daily, but with a cool twist of sheer brilliance, he shares the abusive messages - along with his excellent witty replies - with everyone on Twitter. Receiving private and direct tweets, Blunt then retweets and mentions the abusers, taking away the venom immediately and shaming them very publically: “Thanks for asking. RT “Does anyone still care about James Blunt?” James Blunt-1, nasty public- 0.

 

 

As social media platforms become our main form of communication in the 21st century, perhaps we should all think twice before posting that offensive or rude message for the world to see, it will probably go a lot further than you think.

From a business perspective, it is better to remain professional and polite - even on your personal account - as you never know who will be reading your tweets!

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Jan 30
Stephanie Lamerton

 

[Source: http://www.flickr.com/photos/wfryer/2959807121/sizes/z/]

Social media sites such as Facebook and Twitter are quickly becoming a part of everyday life for many. We constantly have our phones on us and even then we may check our newsfeeds by computer or on our tablets. You may even check your Klout score on a regular basis. So, is it that surprising that our kids are starting to take an interest in these socialising platforms?

Facebook and Twitter state that their services are not meant to be used by those under the age of 13, so technically no children should be using their services. Though lying about your age is quite simple. Younger and younger children are setting up social media profiles but how much does social media impact on the young? And is social media good or bad for kids?

Here are a few of the pros and cons for children using social media platforms:

Pros

·         Children will learn technology skills that can be used later in life. Being able to work a computer is a highly desired quality when applying for jobs.

·         It teaches them how to network. They can make friends all over the world.

·         They communicate more than ever improving their interaction and social skills.

·         Social media improved children’s relationships. It helps them to remember friends’ birthdays and give compliments by liking photos. This way children can stay in touch even if they don’t meet up physically anymore.

·         It gives a sense of belonging and boosts self-esteem.

·         Social media networks provide children with a platform where they can voice their opinions and interests. It is a great tool for self-expression.

Cons

·         One of the biggest problems associated with children and technology is that they spend less time playing outside and more inside on a computer. With social networking this may create an army of keyboard warriors who hide behind their computers and become shy in face-to-face encounters.

·         There is a big bad world out there and social networks are home to many bad influences and predators.

·         Social media networks can be a place for children to act out and attention seekers may get into trouble with inappropriate comments, statuses, videos and pictures.

·         There aren’t any restrictions on correct spelling and grammar. It is even considered cool to misspell and this may seep into their school work.

·         Some teens may suffer depression or anxiety as a result of using social media sites. Stalking other people with ‘better’ lives can alter a child’s mood drastically and depression will create problems with face-to-faceinteractions.

The Consensus

As with everything, social media sites have their pros and cons. You can let your children use the computer but make sure to keep them protected with adequate child locks and a good dose of common sense.

Only allow your children to use social media sites when they hit the suggested age by providers, and educate them so they have a full understanding of the pros and cons of using such a site.

Even if “everyone else uses them” it doesn’t mean your child has to as well. In the vast majority of cases social media is harmless but it is always best to be prepared just in case.

Do you let your child use social media sites? Or perhaps you are dead against them? Let us know what you think on @LibertyOnlineUK.

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Nov 19
Lianne Jones

Twitter is a valuable tool for businesses from industries across the board; allowing them to connect and reach out to customers in real time.  Despite Twitter being one of the most popular social media platforms around, with roughly 218m active monthly users, many people still don’t understand how it works or how it can be used for their brand. In my experience, many people just overcomplicate what Twitter is; put simply, Twitter is a micro blogging tool that allows you to convey a message in 140 characters or less. Let’s look in a little more detail at its functionality and how it can benefit your brand:

Hashtags

When you think hashtag, chances are, you’ll immediately think of Twitter. Hashtags have actually expanded to many other social networks now, but they gained popularity first on Twitter; do you know what they are actually used for though?

Using a hashtag on Twitter is a way of encouraging engagement, both with your followers and a wider audience. Don’t hashtag too much though – that’s plain annoying – try to use no more than 2-3 hashtags in your Tweet!
Carefully select keywords that you want to promote; so, for example, if we wanted to talk about a Google update on our Liberty Twitter, we might say something like: “Reading more about the new #GoogleUpdate targeting spammy #marketing techniques – what are your thoughts?” This way, you are only hashtagging the key elements of your Tweet (those common themes that people may search for or click on) whilst blending them in with natural conversation.

Clicking on a hashtag, or typing the text from the hashtag into the search bar, will take you to a list of everyone who is using the same common theme as you; this can allow you to then engage with others who are interested in the same topic and vice versa. If your brand is big enough, and you have a healthy follower base, you can even start your very own hashtag and aim to get that trending.

Be on trend

On the left hand side of your screen, you will see a list of topics that are currently ‘trending’ on Twitter; the list you see will depend on your settings: yours may be configured so that they show trends relevant to your interests or they may show for your location, but you can amend this if you want to see global or UK trends instead. Keep a close eye on the trending topics as this will allow you to jump into hot conversation; you can tweet about the theme if it’s relevant to you which can then encourage more engagement with your brand, as well as fresh followers.

Real time. Real talk

Twitter is short and sweet; it allows you to reach out to your followers in real time when compared to other social networks, so you can immediately keep them in the loop with the latest news or information.

It’s a great tool for feeding back to people when you’re at an event or a conference, especially if the organiser has created a Tweet specifically for the event – make sure you utilise this for maximum engagement. You can literally Tweet about something that was said at an event as it happens.

Create lists

Twitter allows you to organise your followers into specific lists; so you can separate them by the type of contact they are i.e. clients, customers, colleagues, support, or you can organise them by interest. This makes it easier to see what a particular section of your followers is talking about rather than looking at your whole feed and trying to find specific people.

Brand mentions

If someone wants to talk directly to your brand, they will usually use the @ character to directly Tweet you; however, many people might mention you in passing to their followers, so it’s worth using the Twitter search function to check for brand mentions. This can allow you to converse with people that you aren’t already connected to, but who show an interest in your business. It can also allow you to pick up on any positive or negative comments that are not being directed straight at you. It’s a beneficial feature, so make it a ritual to do a quick search regularly.

How can I make it work for my business?

So, now you know what you can do with Twitter to reach out to your audience, how can you apply this to your business?

•    Promote your blog posts – this will widen your readership
•    Ask your followers questions – this is great for research and development
•    Join in with trending conversations to expand your follower base
•    Monitor Twitter for brand mentions
•    Tweet at least once per day – the more you Tweet, the more engagement you’ll reap
•    Be consistent with your brand voice – use this when you Tweet
•    Tweet like a human – don’t always be promotional and don’t be afraid to show personality
•    Use it for quick and easy customer service – followers will appreciate your speedy response
•    Host competitions – you can use these to expand your follower base further

How have you tackled Twitter for business? Do you have any top tips for your specific market place?

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Oct 31
Lianne Jones

Seasonal events and celebrations are always fantastic opportunities for generating content for your business. It doesn’t matter whether you work in law, finance, catering or beauty, you can make the most of occasions like Easter, Halloween, and Christmas by creating engaging images and copy to distribute across your blog and social channels (or even for use as PR) – and if you do this really well, you could potentially see it go viral, taking your brand to a wider audience.

Spook tactics

Let’s take Halloween as an example; the internet has exploded with spooky activity today as businesses have embraced All Hallows' Eve. Here are some of the best examples of seasonal digital marketing:


Krispy Screams

Never ones to miss out on a seasonal opportunity, Krispy Kreme took full advantage of Halloween by launching spooky doughnuts, by offering customers in full costume a free Original Glazed doughnut, and by hosting various spooky activities. They reminded followers of the looming celebration in the run-up to Halloween – therefore reinforcing their brand and promoting their new products whilst also encouraging people to engage with them on social channels.


Carling

Carling pulled an excellent video out of the marketing bag this Halloween – the video proved to be so popular that it went viral in a matter of days, and it now has over 218,000 views on YouTube alone. That’s some successful seasonal marketing!
So why was this one so successful? Simple: Carling combined Halloween, humour, boyish pranks and beer – a recipe for social media success! Check it out.


Oreo


We’re big fans of the Oreo marketing campaigns; they are always super creative and engaging. For Halloween, Oreo created a series of Vines with the hashtag #OreoHorrorStories - they played homage to famous horror movies as the cookies met their death! If you haven’t watched these yet, then you have to check them out. They are simply brilliant.



FedEx


It wasn’t just the food and drink industry that got involved with some spooktacular marketing; Fed Ex embraced the world’s love of everything zombie by tweeting a picture of an apocalypse survival kit captioned with: “Ship just about all #Zombie Apocalypse survival gear for one flat rate.”


Folly Farm



On a more local level, Folly Farm did an excellent job of promoting their adventure park this Halloween. Their social channels were full of fun, spooky-themed pics. The Penguins and Pumpkins photo album on Facebook and this adorable pic of lemurs playing with a vampire mask are our favourites – the lemurs even managed to get themselves into the local press!
Folly Farm also embraced Halloween by running special events such as Jugglestruck's Spooky Show, Halloween Card hunts and Trails, Freaky face painting and Creepy Encounters with rats, cockroaches and giant land snails to keep kids occupied during the half term break


Capital FM

This South Wales based radio station played a mean prank on some of their unsuspecting staff by jumping out on them in the early hours of this morning whilst wearing a mask. They videoed the prank before putting it onto their social channels for the world to see. Take a look here.


Happy Halloween

At Liberty Marketing, we enjoyed some Halloween themed cupcakes, we turned the staff room into a spooky den, we spent the day in fancy dress and we raffled some sweet goods – all to raise money for charity.

What are you doing this Halloween? Whatever you are doing to celebrate, here’s hoping you have a spooktacular time!

 



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Jul 23
Lianne Jones

After the Duchess of Cambridge went into labour yesterday, millions of users on Twitter waited with bated breath for the arrival of our new Prince or Princess. For the first time, Brits could celebrate a Royal birth on social media.

Trending topics such as #RoyalBaby and #RoyalBabyWatch emerged as Twitter users tried to predict the sex, weight and even the arrival time of the special sprog. Tweets came in thick and fast as companies and individuals across the globe joined in the Royal baby conversation.

Heir we go

As with the announcement of the labour, many people first found out about the new Prince as word spread across Twitter.

Almost immediately, trending topics changed from baby predictions to congratulatory tweets with hashtags such as #RoyalBabyBoy and #RoyalBabyNames emerging as users began speculating the name of the future King. News spread like wildfire to other social networks with Facebook timelines, and even LinkedIn, buzzing with the news.

The sheer volume of tweets and social mentions that went live yesterday was astounding – and the speed at which the news spread showed the true power of social media!

Royal baby branding

As well as making the most of the chatter on social channels, many brands tried to capitalise on the arrival of the noble new born with some strategic branding:

Starbucks:

The coffee giant’s UK Twitter account showed their support of the new Prince by tweeting a picture of two Starbucks coffee cups labelled with ‘Kate’ and ‘William’, accompanied by a mini coffee cup – all decorated with crowns!



Oreo Cookie:

Oreo celebrated the Royal baby by tweeting ‘Prepare the royal bottle service!’ They further branded the tweet with the slogan: ‘Long live the crème’.



Coca-Cola:

Coke made use of their current marketing campaign to show their support of the Royal news – they tweeted ‘Time for a Royal celebration’ with an image of two coke bottles ‘Kate’ and ‘Wills’.



Domino’s Pizza and Pizza Hut:

Pizza Hut took the arrival of the Royal baby as an opportunity to sell more pizza! They offered customers a free side or dessert with any medium or large pizza by using discount code: ROYALOFFER - whereas Domino’s tweeted a picture of a baby grow that had been branded with their colours and logo, and read: ‘Another great delivery’.



Souvenirs and memorabilia

Many brands will also look to jump on the baby bandwagon with souvenirs and memorabilia to mark the event. Companies such as the Royal Crown Derby and the Royal Collection Trust are already working on collectables to celebrate the Royal birth, but they certainly won’t be the only ones; we’re certain to see a broad range of businesses rolling out baby-themed products over the coming weeks!

What’s been your favourite example of baby branding on social media so far? And will you be buying into the Royal baby memorabilia? Let us know on Twitter @LibertyOnlineUK

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Mar 13

So many businesses gear the social media element of their online marketing strategy around a few select sites, but to get the most out of social media, it’s important to remember that there’s many more opportunities out there than those provided by Facebook, Twitter and LinkedIn alone. Compared to these giants, other social media sites may pale in comparison, but they are certainly no minnows and should not be ignored. So what other social media sites should you be sure to consider when devising your online marketing strategy?

Scribd

Scribd is the world’s largest social publishing company. It makes it simple to share PDF files which can be viewed as blogs, websites or social networks. Scribd can be used by businesses to generate additional views of documents on the search engines. The added exposure your company and brand will receive is likely to impact favourable on your sales.

Google+

Google+ is still very much in its infancy and it is yet to be seen whether anything will really materialise from the much hyped network. As yet it has been largely ignored by businesses, but as with all things Google, its functionality is expected to catch up quickly with some of the more established social media sites in the industry. For now it cannot hurt to include Google+ in your social media strategy as it is another way to increase fans and build online exposure.

Tumblr

Up until recently, Tumblr was seen as the new kid on the block of the social media world and as such has featured in many a web savvy company’s online marketing strategy. However, lifespan for social media sites can be short, with more recent additions capturing much of Tumblr’s limelight. With over 33 million users, Tumblr is far from forgotten and is an excellent platform on which to share blogs. With the vast majority of Tumblr’s users under the age of 35, companies with products and services aimed at the younger generation would be daft not to consider it as an option well worth exploring.

Pinterest

The latest social media online marketing platform to step out of the shadows of the industry giants, Pinterest takes the form of an online pinboard which allows companies to share information about new products, allowing them to connect with potential customers. Having reached 10 million users in a short space of time, a branded Pinterest site is not for everyone, but well worth looking into if your product range suits Pinterest’s demographic.

Here at online marketing agency Liberty, we explore every avenue to maximise your social media marketing strategy, ensuring your targeted campaign receives the exposure it deserves.

Feb 23
Nicola

Since its launch in 2006, Twitter has become a powerful platform for businesses looking to develop a closer relationship with customers as part of an effective, social media based online marketing campaign. With over 300 million users, Twitter helps even the smallest businesses create a big web buzz and connect with their demographic on an engaging, personal level.

Now, Twitter are masterminding new ways for small and medium businesses to promote themselves. After teaming up with American Express, Twitter are taking the online marketing potential of their platform to an entirely new level. Currently only available in the US, Twitter's new online advertising scheme is set to make the hop across the pond later this year.

The new online marketing scheme will make it even easier for businesses to grow their online visibility and boost their business using Promoted Tweets and Promoted Accounts products. To get the ball rolling American Express and Twitter are offering a fantastic introductory offer to small business owners and other parties looking for an even better way to promote themselves on Twitter. For the first 10,000 eligible businesses to sign up for the scheme, each will be rewarded with $100 of totally free advertising.

This exciting introductory offer is an opportunity for the social networking giant to show small-to-medium business owners just how easy and profitable their online marketing services can be. It is also a sign of things to come. Part of the appeal of Twitter is that it is free of the intrusive ads found on other social networking platforms, now Twitter are finding clever online marketing solutions which don't jeopardise the user experience or the streamlined features which make Twitter so compelling.

For smaller UK businesses looking to use online marketing and social media marketing to increase consumer awareness and maximise customer participation in their brand, these new Twitter online marketing services are set to arrive on our shores later this year, so keep your eyes peeled!

In the meantime, there are dozens of alternative online marketing services out there which can give your online business a real boost. To find out more about how to create an online presence and maximise your business on the web get in touch with the Liberty team today.