Fast Track Room Booking is a meeting room booking system developed by Intelligent Information Systems (iiS). Having worked with iiS for a number of years, providing Pay Per Click advertising management, they asked us to improve the natural rankings of the website via SEO and link building.

SEO advice

We started by looking at the keywords their market used when searching for this type of software and helped them place these keywords into the site and the copy. We then advised them on some of the more technical elements of SEO that the site needed to have in place in order to make it more search engine friendly and to help avoid Google penalties.

Inbound link building

Once the website was in better shape to attract and convert traffic we started building links to the site. We encouraged links from other relevant websites, looking for links that would help generate targeted traffic as well as boost the Google rankings.

The result?

So far we have generated first page results for many of the main keywords including “room booking” and “room booking software”, terms which now bring in hundreds of new visitors each month as well as additional enquiries each week. As the number of in-bound links grows, the list of keywords the website will be found for will also grow, and the positions within the search results will continue to improve.

AnswerMyPhone.biz, a telephone answering and message taking service, approached us to help with the promotion of their new website. The site had been designed but didn’t have much copy or many in-bound links, and as such wasn’t ranking at all well on Google or the other search engines.

What did we do?

1. We looked into the keywords that their target market were using, highlighting some niche markets that the business had not previously considered.
2. We wrote keyword rich copy for a number of key pages, including the homepage and service pages, based on the most commonly used keywords as well as the niche examples.
3. We provided advice on their on-page SEO and created internal links, descriptions and page titles based on the chosen keywords.
4. We started building links to the site from a variety of other websites including relevant and general directories.

What was the outcome?

We are pleased to say that within only a fortnight of the new copy being placed on the site we could see first page Google positions for some of their main keywords.

We are now working with the company to promote their site further and generate page one results for the rest of their chosen keywords.