A landmark case against Google from the European Commission has sent shockwaves through the digital marketing world. Here we look at the case, how it’s going to impact marketers and how the result could shape the future of digital marketing.
Category: eCommerceThe industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Mobile Xmas Stats We’re becoming more and more reliant on our smartphones, but how much is this affecting our Xmas spirit? Here’s a handy infographic giving you a wealth of stats about our mobile use!
Earlier this week, the Google Partners ran an exclusive event for digital marketers at their London HQ and we sent 3 of our account managers along to learn the latest. The Ready to Rock Retail event covered all the latest in retail trends and how we can optimise our Ecommerce campaigns to make the most … Continued
There was a big announcement from Google last week and no, it wasn’t regarding a black and white animal. Users will soon be able to buy things straight from Google making the buying process easier than ever! Get the lowdown on this latest online shopping development, plus other PPC news, here:
Websites don’t sell themselves – FACT. Building a brilliant eCommerce website takes skill and often some (best) practice. And through our years of working with many online businesses we’ve picked up a few tricks along the way, so we thought we’d share them with you. Here is Liberty Marketing’s guide to building a brilliant … Continued
It’s Black Friday! Have you been out to brave the cold and wet in order to battle it out to get a great bargain? Many people are doing their entire Christmas shop today, and in the fight for 32” televisions at 30% off and 3 for 2 beauty products, stores are struggling. In fact, a … Continued
The saying that ‘a product sells itself’ isn’t always true, however great an item it is. A winning product page on your eCommerce site is a sure-fire way to improve sales though. So how do you create a cracking product level page that converts? Write unique product descriptions There is nothing Google hates more than … Continued
(image: The Local) You wouldn’t walk around a supermarket filling your trolley with items and then abandon it by the tills, would you? So why do so many people leave a website once they get to the checkout section? 68% abandon their shopping carts before payment 67.91% of online shopping carts are abandoned before payment, … Continued
We’ve all done it. You think you know best and try to do everything yourself, although it doesn’t always work out as smoothly as you would like. One of the most common things this happens with is SEO. You read a couple of articles and think you get the gist, but then accidentally jeopardise your … Continued
In recent years the news has been littered with stories of the dying high street and how many companies are having to go into administration. But internet purchases are more popular than ever, up nearly 20% since 2013. A new creation, digital displays, look set to bridge the gap between online and the high … Continued