Category: eCommerce

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Black Friday Guide

The Liberty Black Friday Guide

With just over one month to go, but there’s no time like the present to start your Black Friday 2017 marketing strategy. In fact, if you don’t start soon, it may be too late! But not to worry, we’ve got your back. Our Digital Retail Strategist, Rachel, has teamed up with Chris, our Digital Delivery … Continued


Digital Detox: A Very Mobile Xmas Infographic

Mobile Xmas Stats We’re becoming more and more reliant on our smartphones, but how much is this affecting our Xmas spirit? Here’s a handy infographic giving you a wealth of stats about our mobile use!


Liberty get Ready to Rock Retail @ Google’s London HQ

Earlier this week, the Google Partners ran an exclusive event for digital marketers at their London HQ and we sent 3 of our account managers along to learn the latest. The Ready to Rock Retail event covered all the latest in retail trends and how we can optimise our Ecommerce campaigns to make the most … Continued


Purchases On Google Coming Very Soon, Plus More!

There was a big announcement from Google last week and no, it wasn’t regarding a black and white animal. Users will soon be able to buy things straight from Google making the buying process easier than ever! Get the lowdown on this latest online shopping development, plus other PPC news, here:

Building a Brilliant eCommerce Site With Best Practice

  Websites don’t sell themselves – FACT. Building a brilliant eCommerce website takes skill and often some (best) practice. And through our years of working with many online businesses we’ve picked up a few tricks along the way, so we thought we’d share them with you. Here is Liberty Marketing’s guide to building a brilliant … Continued

How Black Friday Broke the Internet

It’s Black Friday! Have you been out to brave the cold and wet in order to battle it out to get a great bargain? Many people are doing their entire Christmas shop today, and in the fight for 32” televisions at 30% off and 3 for 2 beauty products, stores are struggling. In fact, a … Continued

How to Create a Winning Product Page for Your eCommerce Site

The saying that ‘a product sells itself’ isn’t always true, however great an item it is. A winning product page on your eCommerce site is a sure-fire way to improve sales though. So how do you create a cracking product level page that converts? Write unique product descriptions There is nothing Google hates more than … Continued

How to Improve Your eCommerce Site’s Checkout Process

(image: The Local) You wouldn’t walk around a supermarket filling your trolley with items and then abandon it by the tills, would you? So why do so many people leave a website once they get to the checkout section? 68% abandon their shopping carts before payment 67.91% of online shopping carts are abandoned before payment, … Continued