Everybody wants to get something for free. Whether that’s a lunch, free products or even free advertising, the buzzword ‘free’ can draw in pretty much everyone. 

However there are always strings attached, either with an in your face ‘buy one get one free’, or with other prompts like entering your email address, or following the company on social media. So this really begs the question… 

Is there really such a thing as free advertising? 

In short, no. Everything costs something, whether that is materials, services or time, there is a cost – hidden or not – attached to everything. But for argument’s sake, if you have everything you need to hand then you can get free exposure through methods such as social media and attending business functions. 

(image: DeviantArt)

Just how effective are these free forms of promotion?   

Obviously there is a hierarchy in terms of advertising and free methods are never going to be as effective as things you need to pay for. That doesn’t mean that these should be ignored completely. Social media is a very important thing for businesses to run and thoroughly maintain, as it can help to increase brand awareness and engage with your target audience. 

Don’t expect to sell large amounts of products or services through posting on social networks, as not many people will buy directly over Facebook for example. You can however raise a good amount of awareness of things like sales or your latest products, which can drive people to your website and hopefully increase online sales. 

  What else can be done? 

Technically, if you carry out your own SEO then this can help boost your rankings in Google and other search engines and make people more likely to click on your website. Doing this can take a lot of time, effort and research to get just right and unfortunately bad practice could seriously damage any progress you make. 

Often business owners are looking for a quick win and try to buy links to their website and engage in spammy tactics. Occasionally this works for a short period of time, but it will inevitably fail and will go shooting down the rankings, dragging the business profits down with it. 

(image: Wikimedia)

Is there an ‘almost free’ advertising option?

There are plenty of very cheap advertising options out there and the best way is to create a fuss about your business – guerrilla advertising and taking advantage of local events can serious boost your public perception. 

These often require resources, time and organisation in order to effectively work and there is still no guarantee that you’ll be better off for it all. 

Another great way to spend your advertising budget is on PPC banner adverts – these are cheaper than typically PPC advertising because they are not as likely to convert to sales. The major benefit to them is that they can be specifically targeted in order to give you the most possible impressions and therefore increase brand awareness.

A huge perk of this method is that there is no cost unless someone clicks on the banner, therefore giving you ‘almost free’ advertising that works! 

To learn more about setting up PPC banner adverts then come and talk to us today, we will talk you through your various options and work out what’s best for your needs and budget. 

When it comes to advertising, many companies don’t want to throw marketers the budget they need to really succeed. The best way to convince the guys at the top to give you more money to play with is by getting excellent results with the little you do have. 

Here are some cheap advertising ideas to get you started: 

#1 Go social 

If you have next to zero budget, then social media is where you should turn to. After all there is very little cost behind this strategy, just the time you invest into the project. There are a huge amount of benefits to taking on social media – most importantly is the ability to solidify your brand. People spend more time on social media networks than anywhere else on the internet, so by making your presence known here you can reach a huge target audience. 

(image: Wikimedia)

#2 Optimise website

Nowadays you can’t afford to have a website that doesn’t perform well. Take some time out to ensure that everything works and looks the way it should. Eliminate the clutter and ensure that it is mobile compatible. Changing little bits here and there could drastically increase the sales you receive. 

#3 Blog

There are a huge amount of benefits associated with blogging. Not only does it benefit your SEO by creating fresh content, but it allows you to engage with your audience on another level. Many companies who regularly blog find that their blog accounts for over 70% of their monthly traffic – traffic that can easily be converted into sales.

#4 Google local

Search engines are increasingly becoming more and more local, often picking up local businesses near you when looking for certain keywords. That means that you shouldn’t be ignoring things such as Google Local, which can help to drive relevant local traffic to you. 

#5 Speak at conferences 

Never underestimate the importance of being an authority in your field. If you get the chance to go to a conference then do it! By showing people that you know what you’re talking about you can increase your customer base and find more companies that want to work with you. 

#6 Start affiliates 

Need free marketing? There’s nothing better than affiliates for this, as people promote the products you want to sell for you – the only catch is that you have to pay them a percentage of each sale they bring to you. However, this helps you to build links and get your products features on pages all across the web. 

#7 Networking

While social networking is great for building up an online presence, you can’t neglect interactions and networking in person. Go to industry events and mingle with other people who are there. While some people will be useless others can turn into very important contacts. 

Try to attend as many of these as you can, not only will it get you out of the office, but you’ll also find lots of fresh contacts.

#8 Ask for referrals 

Already have lots of loyal customers? Ask them to promote you or refer their friends. If you give them incentives, such as a discounted rates or freebees for sending new customers your way, then they are usually more than happy to pass on your company to friends and family. 

More often than not though, if you provide an excellent service then people will give you referrals without any other incentives. 

#9 Get press

Has your business done something awesome lately? Get in touch with your local press and tell them about it! Having news segments on your business doing great work can be a massive bonus for you. Plus, if they have a website and link to you this will look great for your SEO! People take a lot of stock from things they read in the news and if they see your business then chances are they’ll use you. 

(image: Farm 7)

By doing all of the above, you’ll see huge results without having to spend a small fortune. When the people up top see this they’re much more likely to give you a bigger budget allowing you to start doing even higher performing activities such as quality SEO. 

Do you find that your traffic simply does not convert to sales and enquires? The biggest reason for this is that your landing page isn’t very good. There are lots of things that could be the root cause, but in 99% of cases where a PPC account doesn’t convert, it is down to the landing page. 

To help you make the most of your campaign, here are some optimisation tips to get your started:

Be Relevant 

If your ads are selling Wellington Boots, you want the landing page to be relevant to this query, and not simply dropping on the homepage or taking the visitor to an unrelated product page. These pages need to be as relevant as possible in order to ensure that the visitor continues through and converts. 

Make sure that every single one of your ads is specifically targeted to a landing page and you will find that users’ engagement will drastically increase. Double check the keywords you are targeting in relation to landing pages, as this is often where campaigns fall down. 

Be Clear 

Use a common sense approach to you adverts, make sure that they clearly state what your product or services are about and maybe a bit more information on them. There’s nothing worse than a confusing advert that doesn’t capture its key benefits or reasons why you should buy it. Let your adverts give a few details in crystal clear English, then let the landing page take over from there. 

Try to avoid cluttered landing pages that are full of copy and key phrases but don’t explain the product or service and encourage the user to buy. The easier your site is to understand the more likely people are to buy, especially if there aren’t other banners or pop ups that are going to distract them from the task at hand.

Sell to Them

Every product page should include a call to action that points your visitors to where you want them to go. A large majority of your visitors will complete an action just because you told them to, granted this may not work for selling million pound houses, but it can drastically increase subscriptions to your newsletter.

It is also a good idea to ensure that it is very simple for visitors to purchase your goods and services from the landing page. The less clicks from landing page to purchase the greater the chance that you will see an increase in sales. 

Build Trust 

Make sure that your landing page looks trustworthy, so that first time visitors are more inclined to buy with you. You can do this through the implementation of secure check outs or by listing other trusted organisation you work with or are accredited by. 

Testimonials can be a good way to build trust, but be careful with the layout and NEVER use fake testimonials – people will find out and you will look bad for it. If you have stats and figures then use them wherever possible to add credibility to your business. All of this will make people much more likely to go from clicking on an advert to buying. 

The next case study in our series “Falling Foul of Google” is looking at the major US retailer, JC Penney and their skirmish with the search engine giant. 

What is JC Penney? 

JC Penney is a huge American department store, who has an extensive online shop to match their large physical ones. They are similar in popularity, size and products to John Lewis in the UK. 

What did JC Penny do?

The New York Times noticed something a little strange about search results, noting that JC Penney was in the very top few that were picked out. Now considering this is such a massive retailer this could be expected for some of their items, but it appeared as though this was working for all of their products. 

Doug Pierce was enlisted by the New York Times to investigate this, and what he found was staggering. JC Penny had paid to have thousands of links, placed across hundreds of sites, scattered around the four corners of the web. Not only that, but these links had very descriptive anchor text that aimed at a wide selection of their products, despite having nothing to do with the website the link came from. 

What was Google’s reaction?

After this information was presented to Google by the New York Times, Matt Cuts, head of webspam, tweeted:

This was followed, very shortly, by JC Penney disappearing from the front page of Google’s search results in places they previously ranked number one for. Google had penalised them for the use of black hat techniques that were manipulating the search results and giving them artificially high positions. 

Where did JC Penney go wrong?

By buying in links and tailoring anchor text to be extremely detailed they were essentially using link schemes, and that’s a big no, no. Google states on their support site that they see link schemes as:

“Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines

In doing this JC Penney were completely going against the guidelines, and so it was only really a matter of time before Google caught onto them. Buying in links helped to artificially raise their website’s PageRank, temporarily outsmarting Google’s algorithm. 

Why did they do it? It got them exactly to where they wanted to be – at the top of Google, during one of the highest traffic periods in the year, which helped to drastically increase their sales. This visibility was incredibly valuable however, like we’ve seen, it doesn’t last forever and when Google knocks you back it can seriously damage your traffic. 

What this unfair?

No, Google warns webmasters about what happens if they want to play fast and loose with their guidelines and JC Penney (or their SEO agency) thought they would take their chances. Do other companies try to manipulate the rules like this? Of course they do and if-and-when Google finds out then a similar punishment will be implemented. 

It is possible to recover from this kind of penalty and it appears as though JC Penney have managed to remove all the links and get back in top few results for many key terms. If they had been ethical from the start with their SEO then this would never have been a cause for concern.

Don’t be next

Google’s guidelines are there for a reason, to benefit the searchers. Staying on the right side of the internet giant is important, which is why you need to make sure that you or your SEO agency are carrying out ethical optimisation. 

At Liberty, we work in a completely transparent manner to ensure that you know how we are working on your website. To find out more information about the way we work or how we can help you get in touch today via the website. 

Online media is spreading like wildfire, it seems like every time you turn on your computer there’s another new media site, several more bloggers, a plethora of news sites and we’re not even going to mention new social media posts. 

The good news is that this gives you ample opportunity to use the internet to push your business; the bad news is that if you’re not doing it effectively then you’ll have better luck bailing out your boat with a thimble.  Here’s how you should be using your online channels:

Consistent message 

Is how you portray yourself over social media, your blog and in person different? Well, they shouldn’t be! You want to give your customers a consistent message and by acting differently across various channels they are going to become confused. 

Make sure that: You define your ‘brand voice’ and stick with it. Also, wherever possible, display your company’s logo and utilize your colours – this will help to build up not only a better brand image, but increased trust from your customers. 

Marry your services

When it comes to online marketing it pays to team up your services. For example, when you publish a blog post you should be pushing it using social media to help make more people aware of it. Similarly, when guest blogging it is a good idea to incorporate a bit of PR, so that people understand who you are as a company. Have you ever tried using PPC on a page that isn’t properly optimised? Chances are you didn’t get anywhere near the conversions you wanted.

Make sure that: You are using multiple channels simultaneously to get the best results from your online marketing. Experiment to see which services work best together and which don’t as well, then make the necessary changes to get the best results.

Check analytics 

How can you know whether or not your services are working if you aren’t looking at your analytics? You can’t, it’s as simple as that. By regularly checking out what your visitors are doing you can see which of your online channels are performing best and where you need to improve. This can flag up areas on your website that need improvement.

Make sure that: You learn how to correctly use and measure with Analytics. It can be a scary programme and a lack of knowledge can mean that you make unnecessary changes. That said, if and when you do find things aren’t working so well then remove, change or update them as soon as possible. 

Does it work?

You would be surprised by the amount of companies who plan a 6 month or yearlong online marketing campaign and let it run whether or not it works. While it is extremely rare that a campaign will go viral overnight, no results for six months are something you should be worried about. If this has happened to you then it is probably time you sought some help from the professionals.

At Liberty Marketing we have years of experience in delivering effective online campaigns, delivering a strong ROI and helping to increase your online image. We already know how to effectively utilise different online channels, so we can save you money by doing it right the first time.  

Here at Liberty Marketing, our expert PPC team deal with quality scores every day, but many people overlook this handy indicator. So why is this a quality element of good old Google AdWords? And why should everyone start to show a little more interest in it? We’ll tell you why.

What exactly is a Google AdWords quality score?

Quality scores are the key to any successful pay per click campaign. And every AdWords account has them, it’s just about learning how to utilise them. 

Every account has quality score measures which looks at key performers. These help to determine bid prices and positions. Google describes quality scores as, ‘an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad.’

So the job of a ppc professional is to ensure relevance, to keep that great quality score and conquer the world.

But can a poor score do any damage?

A poor quality score can affect you in many ways. The major thing is that it determines eligibility, so a poor score could mean your ad won’t get displayed. Then of course there is the risk of high cost-per-clicks (CPC) and terrible volumes. 

A good quality score is the key to affordable and well placed ads, as CPC, broadly speaking, reduces as a quality score increases. 

There’s more than one quality score though…

Indeed there is a number of different quality scores and there are a number of ways you can directly influence these. That’s why you need to get to know them in depth. The keyword quality score is the one you want to keep your eye on though!

(image: Star Infranet)

Keyword quality score – Google AdWords keyword quality score measures effectiveness of a given keyword and presents a result of between 1 and 10. This is calculated using historical data from Google, or if you’ve been running a campaign for some time, from significant historical data gathered in the account. 

Account quality score – This looks at the current and past performance of the account, looking at the click through rate (CTR) in particular. If you’ve performed well in the past then it is assumed you will in the future – it’s like a recommendation. 

And the better you continue to do, the greater your score will grow, and better the benefits will be. This can take months to do, but trust us, it’s worth the wait. 

Ad quality score – This performance indicator is what it says on the tin – it looks at the quality of your ad. 
Top tip: Check the CTR for each advertisement and pause those that aren’t performing. If active they can drag your score down. 

Mobile quality score – Last but not least is mobile. With an increasing number of people using their smartphones, rather than a computer, to trawl the web, it is important to analyse an ads performance on these devices. 

What else could be affecting my quality score? 

You can’t start building your quality score without first learning what factors determine it. We’ve mentioned click through rate and relevance, but have you thought about your landing pages?

A sites landing pages should be optimised to encourage interaction, and should direct users through the site and the buying journey. You can direct a horse to water, but if the water’s dirty, you can’t make it drink. Even the best ads will have poor results if a site cannot convert the interest. 

Keyword relevance and loading time of these landing pages will also affect your score, so make sure to have your site copy well written, optimised and without site errors. 

So, how can I improve my score?

Now you know why a poor quality score is a bad thing, we’re assuming you’ll want to know how to improve it. Well, there are a number of ways of doing this, but here are a few top tips to get you started: 

Know your score – Find out what your score is by logging into your Google AdWords account and clicking on the keywords tab. On the right hand toolbar, click ‘customise columns’ and ensure that ‘qual’ is ticked. This will assure that your score appears when you view your account. 

Track your score – Check your score on a regular basis – has it gone up or down? What could have influenced this? This is a great way of finding out what works for each campaign. 

Keep it small – If you are going to play around and run tests to see what influences your quality score, do so on a small scale. Or even make a duplicate to use.

Improve your CTR – Do keyword research, use quality content and think about your target audience. 

Change match type – Think about match type. Google AdWords has a broad choice for you to use, but ‘broad match’ is generally the most widely used as the default option. 

Relevant Ad Groups – Depending on the number of ads and keywords you have, you should have several Ad Groups set up. These allow you to micromanage your campaigns and make small changes, while tracking results. 

Negative keywords – CTR is all about success rates, so eliminate the chance of your ads appearing when you don’t want them to, with negative keywords. This can cut out irrelevance, and superfluous views, improve your bounce rate, and consequently enhance your CTR and quality score.  

Track your keywords – Keyword popularity can change and often appear in patterns, so make sure to keep an eye on them. Regular keyword research is essential. 

Liberty Marketing’s Guide to Your Google AdWords Quality Score

Hopefully after reading this guide you have a better understanding of what a quality score is and how it can help your business. Google doesn’t like to share its secrets, so the exact formula for quality score success is a mystery. But after years of experience, we think we’re pretty clued up.

If you have any further questions about Google AdWords quality scores or would like to enquire about our PPC services, get in contact

(image: LinkedIn)

Do you ever get the feeling you’re being followed? Well, many people are indeed being cyber stalked. No we don’t mean by a jealous ex-partner on social media, but being followed by pesky image ads. Learn how to implement a PPC campaign the right way with these easy to follow remarketing tips.  

Frequency Capping 

A lack of control of ads may not tempt customers but instead scare them away. No one likes the feeling of being haunted, whether online or not. 

Google does not cap the frequency of ads by default but this is such an easy thing to do. Control how many times an ad appears within a certain time frame with a frequency cap. To do this, navigate to your campaigns section, advanced settings, and then frequency cap. We’d recommending restricting your ad to appearing around 3 or 4 times.   

If you are not using Google, frequency capping is especially important, as you could buy 1,000 impression and only end up reaching one person. 

Custom Segments

Let us set the scene: You are sat at home one weekend and you are extremely bored. You want something to do so you look up your local cinema. You don’t fancy any of the films on offer but one is set in an exotic location, which gets you thinking about how lovely a holiday would be. So you spend the rest of your time researching and maybe even booking a short trip.

While you find that fantasy location, you are likely to be followed by adverts for the latest cinema deals and film releases. But that ship has sailed; you are no longer concerned about what you are doing today – you’re going away on holiday soon! The ads are wasted on you.  

Most internet users will go through multiple ‘search sessions’ in a period of time. Therefore when remarketing it is important to filter using custom segments and to target specific topics – in this case, travel. By remarketing this way, your ads will only appear during relevant searches and will only target potential customers when they are most likely to be interested.  

Ad Variation

If an ad doesn’t grab the attention of a potential customer the first time they see it, what can you do to interest them on future viewings? Well, one nifty technique is to use image ad variations. 

Most companies are now catching onto the idea that multiple sized ads means they can fit onto more sites. But different themes, layouts and colours in the same ad group can also be greatly effective. Everyone will have their own visual preferences and some styles may be simply more appealing to some than others. By creating multiple versions and rotating the ads you have a better chance of a conversion. 

Negative Audience Lists 

If someone has just bought something from your website it is very unlikely that they are going to return and buy more straight away. They won’t have even received the goods yet. Advertisements for your products or services are, as a result, likely to become redundant. 

Use negative audience lists and you can block your ads from showing to these customers for a set period of time. This should be at least a week. It’s okay to target them in the future but don’t pester them in the meantime. 


Stick to these 4 remarketing tips and you won’t only advertise to your potential customers but you’ll convert them too. There’ll be no more scaring them off and over to your competitors. Take control of your advertising!


(images: Developers and Internet Marketing Synergies)


Here at Liberty Marketing we frequently blog about Google Adwords, quality scores and all other good PPC related things. And it is for that reason we were shocked to realise we haven’t talked about Ad Builder before. 

So here is our ultimate guide to Google AdWords’ Display Ad Builder – you’ll be using it like a pro in no time. 

So what is this Ad Builder?

The Display Ad Builder is a handy tool within Google AdWords, which allows users to create professional-looking image ads in minutes for completely free!

You can choose from a number of templates and customise the colours, fonts and layouts, as well as using stock files or uploading images straight from your computer or website. The possibilities are endless. And these ads can easily be updated or replaced at a click of a button. 

Why use Google AdWords’ Display Ad Builder?

Provides the ability to create customised ads in a number of styles, sizes and formats.

These ads can be placed on websites that are relevant to your business and hopefully attract people who are interested in your services.

The Google Display Network will place ads on news sites, blogs and other webpages across the internet in order to target potential customers. 

You can track your campaigns and their results as they run, allowing you to also keep an eye on your budget. 

Higher potential earnings.

How do you use Ad Builder?

1. The first step is to log into your Google AdWords account. 

2. Navigate to your campaigns and click on the display campaign you wish to work on. This cannot be a ‘search only’ campaign though. 

3. Click on the ‘+ AD’ menu and then ‘Image ad’. Here you will be prompted to choose how to create your image ad, where you should enter the URL to the homepage you wish to promote. Click ‘Create an ad’ and Google Display Ad Builder will crawl your website and create a display ad that matches your websites branding colours, fonts and images. This may take a few minutes. 

4. The next page that appears will be populated with ad templates containing the sites content. Hover over the designs or ‘show more’ until you find your favourite design and select it. 

5. From here click the ‘6 sizes’ link. This will allow you to preview your ad in different sizes and select the ones you will be using. 

6. You can now edit the design so it looks just right. You may not need to do this if you are happy with the pulled results, but we usually change ours a little. Don’t forget to save your changes and that they appear in all ad sizes. 

7. Before you put your ad out there for all to see, make sure to review the content and formatting. It may appear slightly different as a shape can change the look. Then if you are happy with the results you are all done. You now have some striking image ads. 

The different types of display ads

Although image ads are usually the main focus, you can also create ads in a variety of other formats. 

Text ads – This is the combination of a headline and two lines of text, similar to that used on the search network.

Rich media ads – These are interactive adverts which often use animations. A common RMA is a moving carousel of products sold by the featured company.

Video ads – This type of ad works well if you want to advertise on YouTube.


So now you know how to use it, have a go for yourself. Or give us a call and we can help you out with your PPC instead!


(Image: AdWords

All great businesses have great PPC marketing strategies. But what can these companies do to stand out amongst the rest? Well, let’s take a look at a few examples of when brands got PPC right. Here are the 5 Best PPC Adverts of All Time – according to us: 

1. The guy who used his skills to get a job 



Getting your first step into the marketing industry can be tricky – you want to prove you are creative but at the same you don’t want to be too ‘out there’. Well, why not take tips from this guy?

Alec Brownstein, 28, from New York bagged himself his dream job using $6 worth of advertising. Brownstein was a copywriter searching for a ‘creative’ agency to call home. He created PPC ads which would appear when anyone Googled creative directors of leading agencies. He then hoped they would Google themselves and see the ad. 

The ad was seen by all bar one of those targeted and he received two job offers by the end of the year. As an added bonus, Brownstein won awards from The One Show and The Clios for his self-promotion.

2. The brand that advertised to improve its PR



Some people may see it as taking advantage of a bad situation. But for the purpose of this blog, it acts as a good example. 

Back in 2010 after its oil spill off the Gulf of Mexico, BP invested heavily in its PPC budget to combat the swell of ill feeling surrounding the oil giant. Ads targeted keywords such as ‘oil spill’, so that when the latest news stories were searched BP would appear at the top of the results page and provide its own ‘spin’ on what it was doing to help the disaster. 

Although profiting from disasters is a question of ethics, targeting current affairs to set PR search volumes is rather clever. Start thinking about the big events coming up and you may be able to create relevant associated ads.   

3. The brand that harnessed YouTube and the power of celebrity

YouTube is the world’s largest video-sharing website and utilising the ads on this platform was a clever tactic by The Perfume Shop. 

The retailer overlaid celebrity videos on YouTube with adverts for their celebrity endorsed perfumes, such as Sarah Jessica Parker and the perfume ‘Lovely’. This use of a YouTube targeting Tool was the first of its kind and changed the fate of PPC on YouTube for the better.

The campaign was very relevant, and so very successful. Brand awareness went through the roof, with great direct responses, a +236% ROI and 9 million views. Not bad!

4. The singleton who took online dating to the extreme

Matt Simpson was down on his luck when it came to the ladies, so he decided to do something about it. The digital marketer created a number of Google ads which targeted a demographic that he thought would be his type of girls. 

The ads were aimed at single women, 28 to 34 years old, who lived within 25 miles from his home in Tempe, Arizona. He also looked at interest groupings with maximum reaches of hundreds of women, such as:

Yoga, Bikram Yoga, etc. 

Buddhism, meditation, metaphysic, etc. 

Deepak Chopra, Eckhart Tolle, etc. 

The details of those who clicked on the ads would then go through to a Facebook fan page. This $20 punt led to 60 clicks and 5 leads. Did this master plan pair our entrepenurial lothario with his happily ever after? Unfortunately, we don’t know – he refused to say if he fell in love. 

5. The company that hopped on the bandwagon

In 2010, Argentinian footballer Carlos Tevez announced that he wanted to leave Manchester City and return to his home country. The luckless millionaire was homesick and couldn’t settle in the “small and wet” city.  

Teletext Holidays jumped on the back of this and created a PPC ad targeted at those who had the same feelings as Tevez. Those who searched for news on this subject were conveniently given a link to the opportunity of a trip away. 

How to perfect your PPC

If you handle your own PPC campaign then you may be able to learn something from the above examples. And to help you get on the next ‘Best PPC Adverts’ list take a look at the following tips:

Enable sitelinks – they are quick, easy and won’t cost you any more money

Log your performance and track results multiple times a week

Set aims and objectives for performance

If you are an ecommerce business make sure to track revenue too

Make the most of remarketing through Google Analytics

Integrate AdWords with CRM 

Use a renowned Digital Marketing agency – like us!


(Images: img flip, YouTube, Hubspot, Econsultancy)  

In 2014 we’ve already seen the success of the Winter Olympics in Sochi and we still have many sporting events to come including the World Cup in Brazil and the Commonwealth Games in sunny Scotland.

These sporting events are also big social events. We plan to book tickets using instant messengers and we brag about our good seats to friends – or we moan about that missed opportunity through posts or tweets before keeping up with the news on other events that we can’t attend.

Sporting events mean big business for social media, so let’s take a look at their influence in a bit more detail.

Sport and Sponsorship

Sports teams have long been commercially sponsored by major companies. For instance, we have the Barclay’s Premier League, the Heineken Cup and of course the Npower Test Series.

And with increased digital influence on our lives this sponsorship is becoming more profitable than ever for both the sponsor and the performer who can launch specialised campaigns alongside the big events. But what does that mean for social media users?

Well, it shouldn’t affect our newsfeeds too much. There will still be the heavy flow of conversation on the current hot sporting topic except now the posts or tweets will be branded with the sponsors’ name or logo.

Increased Followers

As well as marketing the sponsors, popular sporting events will often encourage supporters to follow their favourite teams on social media. These teams will have dedicated social media teams who will live tweet from events and keep you up to date with any breaking news.

At the beginning of a season the number of these likes or followers of a page will grow enormously.Football and the members of the Barclay’s Premier League see the biggest growth.

We’re coming to the end of the season now and the social media presence of these teams has grown hugely over the last few weeks. Currently the big 5 teams on social media are:


  1. Arsenal: 3.73million followers
  2. Chelsea: 3.68million followers
  3. Liverpool: 2.61million followers
  4. Manchester United: 2.31million followers
  5. Manchester City: 1.66million followers


  1. Manchester United: 46.3million likes
  2. Chelsea: 28million likes
  3. Arsenal: 23.4million likes
  4. Liverpool: 18.4million likes
  5. Manchester City: 11.6million likes 

David Moyes’ sacking from Manchester United has seen social interaction rise to huge levels recently. In fact, Manchester United’s Instagram post announcing Ryan Giggs’ appointment as manager achieved the club’s highest ever amount of likes: 

We bet you tweeted about it, didn’t you?


Increased Interaction

If the number of people following or liking pages increases then surely interaction should grow too?

A great way of testing this on Twitter is looking at the number of tweets per minute (tpm). During London 2012 the tpm hit a record-breaking 74,000 when Usain Bolt won the 100m final. And across the pond in the US the 2013 Super Bowl saw the record tpm reach 185,000 during play.

In a year the number of tweets jumped hugely, so what figure do you think the World Cup will produce this summer?

The World Cup 2014 and Social Media

At the last World Cup in South Africa, the tpm reached a relatively 3,051 tpm when Andres Iniesta scored the winner for Spain, but we expect those stats to be smashed out of the park in Brazil this summer.

80% of internet-savvy Brazilians usesocial media accounts, and when you combine these feverish South Americans with FIFA’s anticipated global audience of 1 billion people, it’s fair to say that this World Cup will be big on social media. 

(image:Trendsmap and Facebook)