Apr 10
Joe Hickman

When it comes to creating a website or blog, millions of people opt for WordPress. There are various reasons behind why this platform is a firm favourite, as most people choosing it for pure simplicity, ease of use and lots of customisation options.

However, many people don’t use WordPress to its full potential – here’s how you can make sure you’re not one of them:

Find a Great Theme

You’d be surprised at how many people set up their new WordPress site and then leave the TwentyTwelve or TwentyThirteen themes on their blog. There are so many different themes out there to choose from, some are free and others you have to pay for. Have a play around and find a theme that really makes your website stand out from the crowd.

Due to the huge increase in mobile traffic, you want to ensure that your theme is responsive and travels well across different browsers and platforms. If you get a big error message whenever you try to access the site using mobile Safari then something needs to change.

Use Quality Plugins

WordPress itself is a fantastic base to build upon, and one of the best ways of enhancing it is by using plugins. There are thousands upon thousands of WordPress plugins to help you with everything from faster loading pages to being able to integrate your social media networks better.

You can find and even build plugins to help with almost anything you can think of, making it a great platform for experimenting. With careful development your WordPress site can become anything you want – whether that’s a community based forum or a high quality ecommerce site.

Brilliant for Blogging

WordPress is a fantastic platform for blogging, in fact that’s what it was designed for. There are significant SEO benefits to having an onsite blog for your business’s website and WordPress makes this as easy as possible.

Instead of having to dig through various coding and FTP issues you can simply create a new page in WordPress and select ‘blog template.’ That’s all there is to it, making it as straightforward as possible for even the least tech-savvy individual.

SEO Ready

One of the biggest perks to WordPress is how easy it is to carry out SEO on it. You can utilise plugins (see above) such as Yoast to be able to add in Meta descriptions and titles to help your website rank for important search terms. It’s also easy to include Google+ authorship which is becoming increasingly important as Google continues to change their algorithms.

Even without plugins, WordPress allows you to customise the URLs, include header tags in your content and include Alt tags on all your images. This makes it incredibly simple to harness the potential of WordPress to bring more traffic to your website and then convert this traffic into sales.

If you’re looking for more ways to bring more traffic to your website then get in touch with Liberty today and find out exactly what we can do for you!

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Dec 18
Philip Woodward

With Google’s Panda and Penguin algorithms affecting around 15% of all searches, it’s more important than ever to ensure you’re doing things the right way when it comes to online marketing. So-called ‘black hat’ techniques like cloaking, building spammy links and keyword stuffing pages may have worked in the past, but nowadays they’re a quick-fix approach to sliding down the search engine rankings and alienating your audience.   


So how can you smell a black hat rat? What are the tell-tale signs of an agency damaging your brand with nefarious techniques?

1 – They’re giving you unrealistic guarantees

For us, the great thing about working in marketing is there’s no hard and fast answer. You can put the hours in analysing the market, employ some of the industry’s most brilliant brains and create a campaign that you think will really take a brand to the next level. But you have no definitive answer on how well it will perform – you just have to wait and see.

Sometimes it works. Occasionally it surpasses your expectations. Every now and then it doesn’t. So if you have an agency that’s promising the earth to you – whether that’s an incredible surge in customer traffic or ranking first for a very competitive keyword – in a short space of time, you should be suspicious.

Organic SEO is a process that works gradually over the long term. There’s only way to get big results, quick, and that’s through disreputable black hat techniques.

2 – They’re not doing the business for other clients

We know that every agency lives and thrives by word of mouth. Therefore, it’s important to get an idea of the work that your agency is doing for other businesses. Talk to those business contacts who recommended your agency: What are they doing online? Are they getting results over the long term? Have they ever noticed a sharp fall in site visits?

3 – You’ve got dodgy backlinks

Getting the right links to a site is an essential part of online marketing. So why not take a look at the links that your agency is building to your site? Majestic SEO runs a free, easy to use service that allows you to examine your site’s backlinks. Or ask your agency for a monthly list of the links they’re building to your site. Here are some things to look out for:
•    Have you recently witnesses a huge rise in links to your site?
•    Are there a variety of terms being used as anchor text?  
•    Is your brand a common anchor text term? 
•    Are you being linked to by adult websites and foreign pages?
If your link profile looks unnatural to you, then sooner or later Google will decide the same thing and you’ll start to slide further down the rankings.

4 – They’re telling you the wrong things

Nowadays a cohesive, all-encompassing content strategy is pretty much the only way to get great organic results over long periods of time. Therefore, if your agency isn’t talking about content and working with you to bring customers to your site through informative, entertaining blogs, videos and infographics then they’re probably working on some shadier techniques.

5 – Your traffic has dropped

Hopefully, if your agency happens to use dodgy link building techniques you’ll notice before it’s too late. But unfortunately the majority of black hat practices are only discovered when search engine rankings take a huge tumble. As a result, visitors dry up and revenue decreases sharply.

What can I do if my agency has been using black hat on my brand?


The good news is that you can start to build your way back up the rankings, but it will take time to convince Google you’re acting properly. And the sooner you act, the better.

You’ll need to start doing things the right way:
•    Using Google’s Disavow Tool to disassociate yourself from any spammy links
•    Writing online content that informs and benefits your customers
•    Making your website easy to use
•    Diversifying your anchor text, with an emphasis on brand searches
•    Sharing your knowledge with relevant websites through guest blogging
•    Growing your brand on social media

Need help recovering from a Google penalty?

Talk to us, we can help. With fully accountable programs and a commitment to keeping you informed every step of the way, we’re committed to building, and protecting, your brand online. Call Cardiff 029 2076 6467 or London 020 7549 2818 today or follow us on Facebook and Twitter.

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Dec 11
Joe Hickman

In recent years, Cardiff has seen a drastic influx of businesses, with major companies like British Airways Engineering, Admiral Group and Peacocks Clothing basing their headquarters within the city limits. There are many reasons Cardiff has flourished as a business hub, here are the most obvious ones:

Lower costs than London

London is notoriously one of the most expensive cities in the world to run a business from – the cost of space is sky high, employees require higher salaries, getting around is extremely costly and everything comes at London prices. Since the economic crash of 2007, more and more companies have been looking at ways that they can save money.

One of the most obvious ways to cut back on costs is to relocate, hence the flood of business to Cardiff. This young capital city offers very reasonable rates, with a much cheaper price of land and lower cost of living – making it very attractive to large companies.

Brilliant infrastructure

It pays to be well connected when you’re in business – this means being located in a city with excellent transport links. Cardiff has just that, with a direct train line to London Paddington that will take a little over 2 hours to complete, easy access to the M4 and an efficient nationwide bus service. All these contribute to making Cardiff a desirable place to establish your headquarters – combining lower overall costs with efficient transport links to help you stay connected.

Top businesses in Cardiff

Anytime things change some industries are always faster than others to adapt; the move to Wales is no exception. There are a handful of industries that have made the move and put their print on Cardiff; in order of prominence, they are:

1.    Insurance
2.    Software Development
3.    Solicitors
4.    Marketing Companies
5.    Retail
6.    Engineering
7.    Energy Companies
8.    Media Companies

There are a number of large companies including Confused.com, the AA insurance, BBC Wales, British Gas and Panasonic Manufacturing who have large regional bases in Cardiff. Many of these have been in the Welsh capital for several years, while others have recently moved in order to reduce the overall cost.

Great local marketing

Another benefit to being situated in Cardiff is that local marketing is much easier and cheaper than in London. This is due in part to having less competitors who don’t have the budget to be competing with larger companies – giving you a better chance of being seen by the public.

There is a strong presence of online marketing services in South Wales, so you won’t have to be going back and forth to London to ensure that your website is ranking well. This is hugely beneficial for companies who put a lot of stock into their online services, as they know that if their website starts slipping then a local SEO agency is only down the road.

All these benefits come together to make Cardiff one of the most popular places for new businesses and existing companies to set up headquarters. Reducing costs while keeping the business running as efficiently as possible is the best way to grow and expand.

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Nov 19
Lianne Jones

Twitter is a valuable tool for businesses from industries across the board; allowing them to connect and reach out to customers in real time.  Despite Twitter being one of the most popular social media platforms around, with roughly 218m active monthly users, many people still don’t understand how it works or how it can be used for their brand. In my experience, many people just overcomplicate what Twitter is; put simply, Twitter is a micro blogging tool that allows you to convey a message in 140 characters or less. Let’s look in a little more detail at its functionality and how it can benefit your brand:

Hashtags

When you think hashtag, chances are, you’ll immediately think of Twitter. Hashtags have actually expanded to many other social networks now, but they gained popularity first on Twitter; do you know what they are actually used for though?

Using a hashtag on Twitter is a way of encouraging engagement, both with your followers and a wider audience. Don’t hashtag too much though – that’s plain annoying – try to use no more than 2-3 hashtags in your Tweet!
Carefully select keywords that you want to promote; so, for example, if we wanted to talk about a Google update on our Liberty Twitter, we might say something like: “Reading more about the new #GoogleUpdate targeting spammy #marketing techniques – what are your thoughts?” This way, you are only hashtagging the key elements of your Tweet (those common themes that people may search for or click on) whilst blending them in with natural conversation.

Clicking on a hashtag, or typing the text from the hashtag into the search bar, will take you to a list of everyone who is using the same common theme as you; this can allow you to then engage with others who are interested in the same topic and vice versa. If your brand is big enough, and you have a healthy follower base, you can even start your very own hashtag and aim to get that trending.

Be on trend

On the left hand side of your screen, you will see a list of topics that are currently ‘trending’ on Twitter; the list you see will depend on your settings: yours may be configured so that they show trends relevant to your interests or they may show for your location, but you can amend this if you want to see global or UK trends instead. Keep a close eye on the trending topics as this will allow you to jump into hot conversation; you can tweet about the theme if it’s relevant to you which can then encourage more engagement with your brand, as well as fresh followers.

Real time. Real talk

Twitter is short and sweet; it allows you to reach out to your followers in real time when compared to other social networks, so you can immediately keep them in the loop with the latest news or information.

It’s a great tool for feeding back to people when you’re at an event or a conference, especially if the organiser has created a Tweet specifically for the event – make sure you utilise this for maximum engagement. You can literally Tweet about something that was said at an event as it happens.

Create lists

Twitter allows you to organise your followers into specific lists; so you can separate them by the type of contact they are i.e. clients, customers, colleagues, support, or you can organise them by interest. This makes it easier to see what a particular section of your followers is talking about rather than looking at your whole feed and trying to find specific people.

Brand mentions

If someone wants to talk directly to your brand, they will usually use the @ character to directly Tweet you; however, many people might mention you in passing to their followers, so it’s worth using the Twitter search function to check for brand mentions. This can allow you to converse with people that you aren’t already connected to, but who show an interest in your business. It can also allow you to pick up on any positive or negative comments that are not being directed straight at you. It’s a beneficial feature, so make it a ritual to do a quick search regularly.

How can I make it work for my business?

So, now you know what you can do with Twitter to reach out to your audience, how can you apply this to your business?

•    Promote your blog posts – this will widen your readership
•    Ask your followers questions – this is great for research and development
•    Join in with trending conversations to expand your follower base
•    Monitor Twitter for brand mentions
•    Tweet at least once per day – the more you Tweet, the more engagement you’ll reap
•    Be consistent with your brand voice – use this when you Tweet
•    Tweet like a human – don’t always be promotional and don’t be afraid to show personality
•    Use it for quick and easy customer service – followers will appreciate your speedy response
•    Host competitions – you can use these to expand your follower base further

How have you tackled Twitter for business? Do you have any top tips for your specific market place?

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Nov 15
Philip Woodward

In the world of business, there's no such thing as standing still – you're either looking forward or going backwards. And in the world of online marketing, where seismic shifts can occur in the industry over just a matter of months, the old adage rings very true.

Failing to adapt to an ever-changing industry like online marketing is asking for failure. For instance, if online marketing agencies were still incorporating the SEO tactics they utilised ten years ago, such as keyword-stuffing metas and content and buying hundreds of thousands of links from unsavoury websites, their clients would have sunk without trace in the search engine rankings of 2013.

But wait! My clients are happy; I'm making money – why does my agency need to adapt?

Your business may currently be profitable and your clients may be content with the work that you do for them, but if you neglect to consider where the industry may be going and what your business needs to do in the future, you're setting yourself up for a fall.

If you are impressing your clients and making good money then you've every right to be happy, but you've got yourself in this good position by adapting in the face of ever-changing SEO practices in the first place. Therefore, it's essential to keep moving.

OK, but which way is the industry heading?

Online marketing is a heavily analysed field, with a host of 'experts', each with their own point of view on what the next algorithms from Google and other search engines will dictate. The truth is that no-one really knows for sure and many simply adapt their practices once any changes have been launched.

However, specialists agree near-unanimously that the future is all about content, content content – that is, creating interesting and legible articles on and off your website that customers will want to read and share with their friends. Google appears to be heading towards a system that's as 'people-friendly' as possible, so you should be looking to create websites that clearly inform customers and enhance their life.

How can I stay up to date with changes?

Understanding the ins and outs of algorithms and conversions may take time, but the best way to stay on top of the industry is to read, read again and then read some more. The great thing about SEO and internet marketing is that there's a strong community of like-minded people online, all of who are keen to share their knowledge and help each other out.

Some of the best information  that you can garner occurs naturally as you communicate with other SEO experts on social media and through sharing your experiences online, but there are also a number of essential blogs that can inform your online strategies in a big way. These include:

  •  Moz
  •  SEO Book
  •  Search Engine Land
  •  CopyBlogger
  •  Search Engine Journal
  •  Econsultancy
  •  Matt Cutts

In no way is this an exhaustive list – you will probably find other, more relevant resources available to you – but staying informed is a surefire way of keeping up with online trends and ensuring your marketing agency flourishes in the long term. 

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Oct 31
Lianne Jones

Seasonal events and celebrations are always fantastic opportunities for generating content for your business. It doesn’t matter whether you work in law, finance, catering or beauty, you can make the most of occasions like Easter, Halloween, and Christmas by creating engaging images and copy to distribute across your blog and social channels (or even for use as PR) – and if you do this really well, you could potentially see it go viral, taking your brand to a wider audience.

Spook tactics

Let’s take Halloween as an example; the internet has exploded with spooky activity today as businesses have embraced All Hallows' Eve. Here are some of the best examples of seasonal digital marketing:


Krispy Screams

Never ones to miss out on a seasonal opportunity, Krispy Kreme took full advantage of Halloween by launching spooky doughnuts, by offering customers in full costume a free Original Glazed doughnut, and by hosting various spooky activities. They reminded followers of the looming celebration in the run-up to Halloween – therefore reinforcing their brand and promoting their new products whilst also encouraging people to engage with them on social channels.


Carling

Carling pulled an excellent video out of the marketing bag this Halloween – the video proved to be so popular that it went viral in a matter of days, and it now has over 218,000 views on YouTube alone. That’s some successful seasonal marketing!
So why was this one so successful? Simple: Carling combined Halloween, humour, boyish pranks and beer – a recipe for social media success! Check it out.


Oreo


We’re big fans of the Oreo marketing campaigns; they are always super creative and engaging. For Halloween, Oreo created a series of Vines with the hashtag #OreoHorrorStories - they played homage to famous horror movies as the cookies met their death! If you haven’t watched these yet, then you have to check them out. They are simply brilliant.



FedEx


It wasn’t just the food and drink industry that got involved with some spooktacular marketing; Fed Ex embraced the world’s love of everything zombie by tweeting a picture of an apocalypse survival kit captioned with: “Ship just about all #Zombie Apocalypse survival gear for one flat rate.”


Folly Farm



On a more local level, Folly Farm did an excellent job of promoting their adventure park this Halloween. Their social channels were full of fun, spooky-themed pics. The Penguins and Pumpkins photo album on Facebook and this adorable pic of lemurs playing with a vampire mask are our favourites – the lemurs even managed to get themselves into the local press!
Folly Farm also embraced Halloween by running special events such as Jugglestruck's Spooky Show, Halloween Card hunts and Trails, Freaky face painting and Creepy Encounters with rats, cockroaches and giant land snails to keep kids occupied during the half term break


Capital FM

This South Wales based radio station played a mean prank on some of their unsuspecting staff by jumping out on them in the early hours of this morning whilst wearing a mask. They videoed the prank before putting it onto their social channels for the world to see. Take a look here.


Happy Halloween

At Liberty Marketing, we enjoyed some Halloween themed cupcakes, we turned the staff room into a spooky den, we spent the day in fancy dress and we raffled some sweet goods – all to raise money for charity.

What are you doing this Halloween? Whatever you are doing to celebrate, here’s hoping you have a spooktacular time!

 



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Oct 28
Joe Hickman



Many companies have finally come around to the digital era and have begun to embrace social media, but not every business is using these sources effectively. This guide is aimed at making social media setup easy for those who have taken the leap and anyone not quite sure of where to start. But first let’s look at which platforms are best suited to your needs.

Choosing a platform

The most popular social media platforms are Facebook and Twitter closely followed by networks like LinkedIn, Google+ and Pinterest. While you may think that it’s best to get your business on every possible platform, some will work much better than others for your needs. If you are a business that sells to customers then you would be much more suited to Facebook, Twitter and Pinterest, while B2B services would benefit more from LinkedIn. If your products are particularly visual then you may want to consider making unique videos on YouTube or really taking advantage of Pinterest or even Instagram.

Who’s your target audience?

Your target audience will have a huge impact on which social networking site you should be focusing your efforts on. It is relatively easy to find out which demographics hang out on which sites – knowing who you’re aiming to engage will affect your decision on which networks you need. Doing the research beforehand can save you a lot of time and effort down the line.

Signing up to social

All the major providers have worked hard on their registration pages, making social media setup easy whether you’re an individual or a business. Each site is different, although the set up process tends to be relatively similar – with Twitter and Pinterest it is a simple case of setting up an email and password and choosing a user name. Google+ have integrated a very clever ‘create new page’ in the pages option on the side bar. Facebook and LinkedIn are trickier, both requiring personal accounts on the network in order to set up a business page on the network.

Filling it out

One of the biggest downfalls for many companies is when they fail to complete all the info fields on the social media pages. There are many opportunities available to put information about your company, your products and a bit about you on each social media site. The more you fill in the better it will look to the public, however don’t rush it! Take your time, think about what you are saying and check for spelling mistakes. Don’t forget to add links to your website, contact information and put your logo as your profile picture.

Keep it up

Now that your social media accounts are set up make sure you post regularly and consistently – don’t try to be formal one minute and casual the next, it won’t work well. Don’t post just for the sake of it, ensure that everything you put up is high quality and has a purpose. Remember a business account and a personal account should be kept separate! There are many high profile cases where this basic mistake has been made at a huge cost to the business, for this reason it is a great idea to enlist the help of experts in social media management. Get in touch if you need help and advice with your social media strategy.

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Oct 18
Stephanie Lamerton

Over a billion people use Facebook, and three out of every four smartphones have Facebook on them. Facebook has a huge reach and is no longer only used for keeping up to date on all your friends’ gossip. It is a highly effective business tool!

Create social media channels which are consistent with your businesses’ branding and design so that existing audiences will know who you are and new audiences can begin to recognise your brand. Social media setup is becoming increasingly important for businesses – social media can act as a portal for referral traffic, it is an excellent platform for content distribution, for reaching a wider audience and getting customer feedback, and it’s also becoming an increasingly important ranking factor.

If you’ve been struggling a little with your social media setup, our guide to the best uses of Facebook for business will help get you started:

Connect and Share

First things first, customise your social handle so that it’s branded and to ensure you can be easily found. Add this link to your email signature, business cards and to your website to promote your page and posts.

Post business activity updates on your wall as well as links to useful articles and interesting blogs in order to engage your customers and establish credibility. Combine Facebook with your other social media accounts to boost content and create cohesion. You can also check for friends using the friend finder and your existing email address book. Facebook will even suggest other companies or clients that may want to follow your company - saving you searching time.

Grow your number of likes and boost sales by offering discount codes or freebies. This will market your product and give your customers a sense of value for money; it will also encourage brand loyalty and therefore encourage your fans to share your brand with their connections.

Use Network, Group and Fan Pages

Most successful businesses will have a firm idea of who their customer base is. Analyse the social media habits of your key demographic and you can understand the best way to engage with them.

If you don’t have a business profile then you can target potential customers through a group or fan page. Link this page to your company website and fill the page with useful need-to-know information about the business. This is a great way to publicise any upcoming events you may be holding; whether these be open days, interviews or a conference. Don’t forget to post feedback on the event as well! This will entice customers to any future goings on.

Keep on top of your group or Facebook page. Regular updates will keep your fans engaged and any questions they may have can then be answered swiftly.

Advertising

Facebook is an amazing advertising platform! Most online advertising reaches around 30% of its intended audience whereas Facebook reaches 91%. Facebook gives value for money and can offer massive traffic boosts. These ads are also used with specific users in mind - your targeted potential customer.

Know what you are doing

Set goals and write up a social media setup to do list. Crossing jobs off your list will feel satisfying and knowing your goals will help you to form a content calendar. Planning what you will post and when can streamline activity and help project growth.

Pin point when your customers are most active, perhaps in the evening after work or on a lazy Sunday afternoon, and plan to post at this time. You could even have themed days such as Throwback Thursdays or Thank God It’s Friday – all of this helps to encourage engagement and can help to start conversation.

Although you want your page to represent your business in a professional light, don’t be too serious. Have fun and experiment! Vary your post style and write reasonably informally. Facebook works as an informal social media site, keep it that way for maximum results.

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Oct 15
Adam Johnson

Here at Liberty, we see and hear a lot of stories about how Local SEO can provide a lifeline for many small businesses across the country. We also see a lot of cases where bad Local SEO can cause fundamental problems which can virtually undo a business’s hours of investment, as well as lose them money and custom to boot. But by far the most common occurrence is businesses that want to get started with Local SEO, but don’t know how to go about it.

To be fair to all those people, the online world is as much an ever-changing landscape as, say, the town centre in which you choose to set up shop. In particular, the way people use search engines like Google to find local businesses has changed dramatically, and the types of businesses you’re competing against these days may come from further afield than you expect. In this series of posts, we will give you the background information you need to start and maintain a successful Local SEO campaign.

Part 0 – Introduction to Google Local

So you want to know if Local SEO is the way to go for your business, right? That’s great – we fully endorse that – but the days where you just picked a vaguely relevant keyword, appended your nearest town on the end, threw together some basic directory listings, and prayed for the best are long gone. Here’s the kicker – they’re not coming back either! Does your business still get many calls from people who found you from your basic listing in the Yellow Pages? We thought not.

Because of the way our shopping habits are changing, the way that sites like Google provide us with search results has also had to adapt. In fact, Google is a far different tool from when it started out 15 years ago. Google’s not content to just be a search engine anymore – oh no – their ultimate goal is to become an “Information Engine”. This may seem a subtle reinvention on the face of it, but it means in future they’ll be anticipating what customers want whilst they’re typing those magic words in the search bar, and providing instant information without that customer having to trawl through the myriad of results available. In fact, some of these changes have already been made!

Local search is probably one of the areas that has changed the most in the last few years – in fact, we wrote a whole post about that recently. The emergence of new technologies, such as mobile, yields a great potential for revenue, so it’s only natural for the big search companies to want to take advantage of this. But let’s not get ahead of ourselves; you’re here to find out the basic layout changes. Well, as you might have noticed, there isn’t a simple Google page with 10 results any more – when you’re searching locally you might encounter some of these:

Maps Results

These are the most basic of local search results, and they have been around for the longest too. The order in which they are listed is far too complicated to explain (in this introduction, at least), but there are two basic requirements for them to appear:

1.    The business has a Google Places page set up
2.    They are considered relevant to the localisation of the search term

You may have also noticed that local maps results don’t require you to enter an actual town any more. This is because the big data servers behind Google can often determine your location from the IP address of your computer. Furthermore, if you’ve performed any local searches before, there will be cookies stored on your computer that indicate this. Lastly, if you’re searching on a mobile device, Google can access data from your inbuilt GPS as well.

The “Knowledge Graph”

What on earth is the Knowledge Graph, I hear you ask? Well, it’s part of Google’s drive to provide information right there on the first search page. The prevalence of these has increased dramatically in the last few months, thanks in part to the rollout of Google’s Hummingbird update. The actual information in the Knowledge Graph is collated from a number of sources that Google trusts, but there are no clear rules as to what can be in there yet – it can contain anything and everything.

You may think that this is the preserve of famous people, but you’d be wrong. It also can show information for well-known brands, landmarks and towns too. For this reason alone it’s more important than ever to make sure your business stands out from the crowd. If you’re just riding on the back of other local business successes, you could find this tactic to be less rewarding as time goes by.

The “Carousel”

The Carousel is the latest addition from Google, but the idea behind it is probably something you’re familiar with from many other websites. It is essentially a scrolling bar at the top of a page that gives you numerous options related to your search. For example, if you were looking for “things to do in Cardiff” it would provide you with a variety of places to visit and take you to a new search page if there’s any you’re particularly interested in.

From a user’s point of view, this is very useful as it can save lots of time in refining their search down. For a business, it’s not so clear yet as to how to capitalise on the Carousel presence. But one thing is for sure: these results will only become more prevalent over time. If you’re one of the lucky few to find your business on one of these, it could really pay dividends in time.

Conclusion

With all these new and interesting ways for local results to show up in Google search, it’s as good a time as ever to get your Local SEO sorted. Don’t know where to begin? Don’t worry – we’ll be back soon with more advice on how to get going and how to get the vital local traffic your business deserves.

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Oct 11
Stephanie Lamerton

As an online marketing agency we constantly have businesses and brands on the brain; and we’ve recently been talking about our most memorable marketing campaigns. Here’s a list of our top ten favourites.

1.    Coca Cola Share a coke with…



Coca Cola has had numerous memorable ad campaigns over the years. Their Christmas television advert is now a classic and marks the start of the Christmas season for many. The most recent advertising campaign is arguably their most successful though.

The Coca Cola name campaign sees popular first names plastered across individual 375ml and 500ml bottles and the encouragement to share a bottle of coke with friends or family. Since the start of the campaign, Coca Cola have claimed that over 120,000 messages have been tweeted when individuals find their name. Impressive. Have you found your name yet?


2.    Compare the Meerkat


This campaign, created by ad-agency VCCP, was launched in 2009 and has made Compare the Market’s business tycoon owner an amazing £220 million. The television advert campaigns feature the lovably animated character, Aleksandr Orlov, and his struggle with customers who get his website comparethemeerkat.com confused with comparethemarket.com. Orlov is so popular in the UK that he now has 55,000 followers on Twitter and 800,000 people have liked his Facebook page.

3.    Guinness noitulovE



Guinness’ backwards evolution cinema and television advert was created in 2005 to promote the company’s draught stout. The 60 second £15 million noitulovE ad shows the evolution of three male characters from mudskippers to present day humans, in reverse, after taking a sip of Guinness. It’s an ad that, once seen, is never forgotten.


4.    Reebok Belly’s Gonna Getcha


We remembered this advert not for its style or high production values but because it made us laugh. The ad featured a man wearing Reebok trainers running down a street frequently checking behind him as if he is being followed. Indeed he is being chased - not by something you may expect but rather a six foot beer belly as the statement ‘belly’s gonna getcha’ is chanted.
Reebok’s ad was made to promote their product in a humorous way while still reflecting real life concerns such as keeping fit in order to stay in physical shape. Unfortunately belly has already got many of us!

5.    You’ve Been Tangoed!

Have you ever been slapped by a little chubby man in an orange morph suit? Well the people in this television ad were. This advert saw the tango character running around slapping people as they took a sip of tango.
The slap was supposed to represent the hit of force from Tango’s flavour and refreshment but it got banned from UK television screens as it was seen to encourage happy slapping!

6.    Orange Wednesdays

Keeping with the orange theme, these adverts have their very own cinema slot directly before each film starts. These orange gold slots featured short sketches of a fictional pair of Orange executives played by Brenna Brown and Steve Furst who manipulate film ideas to promote Orange to the dismay of those in the starring roles. Famous faces such as Macaulay Culkin, Spike Lee and John Cleese have featured in the adverts.

7.    T Mobile Life is for Sharing

In 2009, flash mobs went viral with the ‘T Mobile Life is for Sharing’ advertisements in the breaks of Celebrity Big Brother. The advert had been created to get people talking about the brand after a quiet period but had surprising success with a 52% sales rise the following year.

8.    Redbull Stratos Jump

In 2012 famed stuntman Felix Baumgartner broke the sound barrier and free fell to earth from space above New Mexico. Redbull sponsored the record breaking event which was watched on live feed by 8 million people. After the successful jump, Redbull gained 216,000 likes on Facebook, 10,000 comments and 29,000 shares.


9.    Evian Water Babies

 

Have you ever seen a baby rollerblade while drinking a bottle of water? No! Then you’ve missed out. The Evian Water Baby campaign featured babies doing extraordinary things after consuming Evian water. This 2008 campaign holds the world record for the most viewed online advertisement with over 45 million views on Youtube.
2013 is set to bring back the adorable faces in the extended campaign which features a television advert where dancers see their reflections as their infant selves. This comes as Evian’s free Baby and Me app gained massive download success.

10.    McDonald’s I’m lovin’ it

‘I’m lovin’ It’ is McDonald’s longest running and most successful ad campaign ever; it’s now become a slogan and informal tag line for the company. The campaign was launched in 2003 and was McDonald’s first global advertising campaign. According to McDonald’s research in its top ten countries 86% of the population are aware of the ‘I’m lovin’ it’ campaign.

So there you have it – our top ten most memorable ad campaigns, but which one is your favourite?

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