The last couple of years has seen a dramatic rise in the number of people using programmatic advertising. According to eMarketer programmatic display spending will reach nearly $33 billion in 2017. This rise and large spend quantity means that the RTB (real-time bidding) landscape has seen a substantial rate of evolution with new features, capabilities … Continued
Category: PPCThe industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
With just over one month to go, but there’s no time like the present to start your Black Friday 2017 marketing strategy. In fact, if you don’t start soon, it may be too late! But not to worry, we’ve got your back. Our Digital Retail Strategist, Rachel, has teamed up with Chris, our Digital Delivery … Continued
Updates improve functionality and user experience, so they’re good news for everyone… right? Well, not everyone. When iOS 11 is released in September, Safari will get an update alongside its operating system. … So, What’s the Issue?
You have to speculate to accumulate, but everyone’s aim is to make maximum profits with minimum spend, right?
Facebook ad sales topped $9 billion last quarter (around £7 billion), so it comes as no surprise that advertisers are increasingly incorporating Facebook into their marketing strategies. In fact, five new profiles are created every second. However, there lies a problem.
“When I set up Facebook campaigns the ads are only shown on Facebook and Instagram right?” Wrong. Facebook ads are shown on numerous different sites throughout the web on what’s called the Facebook Audience Network (FAN).
A landmark case against Google from the European Commission has sent shockwaves through the digital marketing world. Here we look at the case, how it’s going to impact marketers and how the result could shape the future of digital marketing.
No matter what industry, the vast majority of marketers share a common problem: making sure their marketing budget isn’t being wasted by advertising to the wrong people. This was summed up by John Wanamaker in his infamous quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
A lot can happen in a millisecond, and that’s especially true in terms of programmatic marketing. But what exactly does happen?
In March 2010, there were 150,000 apps in the App Store, by June 2015 there were more than 1.5 million.