Category: PPC

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
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Why Facebook’s Conversion Data Does Not Match Google Analytics’

  Facebook ad sales topped $9 billion last quarter (around £7 billion), so it comes as no surprise that advertisers are increasingly incorporating Facebook into their marketing strategies. In fact, five new profiles are created every second. However, there lies a problem.

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Is the Facebook Audience Network FAN-tastic?

  “When I set up Facebook campaigns the ads are only shown on Facebook and Instagram right?” Wrong. Facebook ads are shown on numerous different sites throughout the web on what’s called the Facebook Audience Network (FAN).

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Digital Audience Targeting: Which Types Should You Target?

No matter what industry, the vast majority of marketers share a common problem: making sure their marketing budget isn’t being wasted by advertising to the wrong people. This was summed up by John Wanamaker in his infamous quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

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Our Guide to Programmatic Media Buying

If you haven’t heard of Programmatic Media Buying, then you should have. Programmatic is revolutionising demographic targeting in digital advertising and will, according to an eMarketer study, account for 70% of digital ad spending in 2017 – up 44 per cent in two years.

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Formidable PPC Lessons for the January Sales

Black Friday is known for chaotic commerce and marketing madness, and each year new advances and challenges are discovered by those frantically attempting to stay ahead of the trend. This year was no different.