No matter what industry, the vast majority of marketers share a common problem: making sure their marketing budget isn’t being wasted by advertising to the wrong people. This was summed up by John Wanamaker in his infamous quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
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A lot can happen in a millisecond, and that’s especially true in terms of programmatic marketing. But what exactly does happen?
If you haven’t heard of Programmatic Media Buying, then you should have. Programmatic is revolutionising demographic targeting in digital advertising and will, according to an eMarketer study, account for 70% of digital ad spending in 2017 – up 44 per cent in two years.
Black Friday is known for chaotic commerce and marketing madness, and each year new advances and challenges are discovered by those frantically attempting to stay ahead of the trend. This year was no different.
If you work in PPC, the chances are you are slightly different to other humans. Some of these differences are likely down to nature, but others can be attributed to being nurtured in the world of PPC.
Visual content has grown to become the easiest and most desirable to consume. Just about every dominant social networking platform allows marketers to showcase visual content to some capacity, but that doesn’t necessarily mean that they all represent the best medium for visual promotion.
Here at Liberty, we are incredibly excited to offer Programmatic and RTB (real-time bidding) services. We even have a page for them (click here). But before you dive right in, we ought to explain what these services are.
CHRISTMAS. There, I said it. It’s that time of year where your average human being will wince at the thought of the festive season. But remember how we promise ourselves every year that we’ll prepare better for Christmas next year? The same should go for your PPC strategy.
As a general rule, PPC experts are highly proficient in Microsoft Excel. It’s not necessarily an all-essential piece of kit if you’re looking to win at paid search, but it does harbour a number of features that makes average account management more efficient.
It’s no secret, Google loves testing new features – with a lot of these extending towards mobile in more recent years. To illustrate the importance of mobile traffic and how it influences user behaviour, Google has demonstrated to us that: