With the advancements in digital advertising and the exponential rise of social media, it’s become easier for businesses to get their name in front of prospective customers. Yet, with the increased opportunity comes a rapid rise in competition; how can you stand out in a saturated market?
Category: SocialThe industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I don’t know about you, but my first encounter with a selfie was back in the early noughties. Back then, big hair and heavy black eyeliner were perfectly framed by a flip phone held at a ridiculously high angle so you could get that ideal ‘emo’ MSN Chat profile pic.
“When I set up Facebook campaigns the ads are only shown on Facebook and Instagram right?” Wrong. Facebook ads are shown on numerous different sites throughout the web on what’s called the Facebook Audience Network (FAN).
If you’re anything like us, then you’ve been sharing humble brag holiday snaps, embarrassing time hops and hilarious GIFs on Facebook for nigh-on a decade. In this time, Facebook advertising has come an awfully long way and you can now target social users to a creepily specific level.
Visual content has grown to become the easiest and most desirable to consume. Just about every dominant social networking platform allows marketers to showcase visual content to some capacity, but that doesn’t necessarily mean that they all represent the best medium for visual promotion.
Have you noticed the increasing number of people walking around in a daze talking about virtual monsters, attacking gyms, hatching eggs and using incense? Don’t panic! The apocalypse hasn’t arrived … but Pokémon Go has!
You know that digital marketing is a fast paced, ever-evolving industry, but if someone asked you who is spearheading change could you answer them beyond saying “Google”? So, we’ve decided to compile a list of the 10 people you should be following on Twitter right now to learn more about all things digital. From tech … Continued
Facebook, Twitter, Pinterest, Instagram, Snapchat, Reddit, Tumblr… the list of social media platforms can go on and on. And although we all know it’s good for businesses to have a vast online presence, it’s important not to spread yourself too thin.So, what’s the next social platform your SME should invest in? Well, that’s simple… LinkedIn … Continued
The biggest evening of the annual calendar has now come and gone for most Americans and British sports fans, as the Broncos took on the Panthers to a 24-10 win. But there’s so much more to the Super Bowl than the football and dazzling half time show by fan favourite Sasha Fierce.
Roses are red, violets are blue, sugar is sweet and brands love you! Every year, Valentine’s Day offers the perfect opportunity for Britain’s biggest and best brands to market their products as the ideal gift for a loved one or luxury treat for yourself. But, is the marketing of some of our most-loved products in … Continued