“We thought our Google AdWords campaigns were running well...until we got the team at Liberty to look over them. They quickly identified a number of areas where large amounts of money was being wasted, as well as many opportunities for low cost traffic that were being missed, so we asked them to re-structure the entire account. Whereas we were spending £17,000 a month on largely irrelevant traffic, we now spend only £4,000 a month yet we get a higher quality of visitor and have seen a large increase in business! This is how online marketing should be done.” - Mark Underdown, Director, Access Training (Wales) Ltd
Access Training, a trades training firm came to us in mid 2010 as they weren’t satisfied with the work that a competitor of ours was doing. Whilst they were averaging just over 100 enquiries a week, their Google AdWords spend was increasing to nearly £20,000 a month and this simply couldn't continue.
The team at Liberty took over the Pay Per Click account and after two days work their spend was down to around £4,000 a month, yet the number of enquiries they were receiving had doubled. Not only that, the enquiries were more targeted, so their sales conversion rate also increased.
Towards the end of last year they also asked us to start on their SEO, where we advised on keyword use and started building links from other training sites. You can now find them organically for a lot of specific local search terms, such as “plumber training Cardiff”, as well as a lot of national search terms, such as “trades training”.
They are now receiving over 500 enquiries a week and are in the process of setting up a call centre to cope with the huge increase in prospects.