No matter what industry, the vast majority of marketers share a common problem: making sure their marketing budget isn’t being wasted by advertising to the wrong people. This was summed up by John Wanamaker in his infamous quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
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May seems to have come and gone within a blink of an eye. Probably because we filled it with another round of amazing events. So here’s what we got up to!
A lot can happen in a millisecond, and that’s especially true in terms of programmatic marketing. But what exactly does happen?
In March 2010, there were 150,000 apps in the App Store, by June 2015 there were more than 1.5 million.
It’s no secret that digital marketing is a fast-paced industry and it can be hard to keep on top of changing trends if you’re not immersed in digital day-in day-out. But, it’s not just how marketing is done that is developing, but how much time and money is being spent too.
Every great app starts with a brilliantly innovative idea: something that is entertaining or perhaps solves a problem. But, a USP isn’t always enough to ensure the success of an app and to maximise downloads.
Another month, another bunch of amazing events to fill our monthly round up with. Here are 13 Reasons Why April was awesome for us here at Liberty.
We’re extremely proud to have partnered with CIM Wales, Rockadove and Yolk Recruitment in order to relaunch Meet:Market. Our first event took place at Yolk’s offices where we had Google talking about the future of digital, alongside our very on Luke delivering a talk on Advanced AdWords. Here’s a rundown of what exactly went on at … Continued
If you haven’t heard of Programmatic Media Buying, then you should have. Programmatic is revolutionising demographic targeting in digital advertising and will, according to an eMarketer study, account for 70% of digital ad spending in 2017 – up 44 per cent in two years.
March has proven itself to be a pretty manic month for us here at Liberty, thankfully I’ve edited out the stuff I didn’t want to write about day to day dynamics to make space for the exciting stuff.