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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
conversion rate

How to Improve the Conversion Rate of Your Digital Display Advertising

  If you’re running online display advertising, but aren’t gaining the conversions or return on investment you were hoping for, there could be a number of things wrong which are causing this. But not to worry, our PPC Specialist Nick Richards is here to the rescue. Here Nick will talk you through a number of … Continued

Black Friday Guide

The Liberty Black Friday Guide

With just over one month to go, but there’s no time like the present to start your Black Friday 2017 marketing strategy. In fact, if you don’t start soon, it may be too late! But not to worry, we’ve got your back. Our Digital Retail Strategist, Rachel, has teamed up with Chris, our Digital Delivery … Continued

mental health

It’s Time to Discuss Mental Health: Is Instagram Influencing Body Image?

I don’t know about you, but my first encounter with a selfie was back in the early noughties. Back then, big hair and heavy black eyeliner were perfectly framed by a flip phone held at a ridiculously high angle so you could get that ideal ‘emo’ MSN Chat profile pic.

no match

Why Facebook’s Conversion Data Does Not Match Google Analytics’

  Facebook ad sales topped $9 billion last quarter (around £7 billion), so it comes as no surprise that advertisers are increasingly incorporating Facebook into their marketing strategies. In fact, five new profiles are created every second. However, there lies a problem.

fan

Is the Facebook Audience Network FAN-tastic?

  “When I set up Facebook campaigns the ads are only shown on Facebook and Instagram right?” Wrong. Facebook ads are shown on numerous different sites throughout the web on what’s called the Facebook Audience Network (FAN).

Facebook targeting

Alix’s Take on the Scariest Facebook Targeting Options of All Time

If you’re anything like us, then you’ve been sharing humble brag holiday snaps, embarrassing time hops and hilarious GIFs on Facebook for nigh-on a decade. In this time, Facebook advertising has come an awfully long way and you can now target social users to a creepily specific level.

a

The Top 5 Things to Take Away From Cannes Lions

Credit:@grey.brasilCannes Lions 2017 was a force to be reckoned with. The cream of the crop were on hand to give advice, share their insights and above all, give out some fancy looking awards.