Facebook ad sales topped $9 billion last quarter (around £7 billion), so it comes as no surprise that advertisers are increasingly incorporating Facebook into their marketing strategies. In fact, five new profiles are created every second. However, there lies a problem.
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“When I set up Facebook campaigns the ads are only shown on Facebook and Instagram right?” Wrong. Facebook ads are shown on numerous different sites throughout the web on what’s called the Facebook Audience Network (FAN).
If you’re anything like us, then you’ve been sharing humble brag holiday snaps, embarrassing time hops and hilarious GIFs on Facebook for nigh-on a decade. In this time, Facebook advertising has come an awfully long way and you can now target social users to a creepily specific level.
A landmark case against Google from the European Commission has sent shockwaves through the digital marketing world. Here we look at the case, how it’s going to impact marketers and how the result could shape the future of digital marketing.
Credit:@grey.brasilCannes Lions 2017 was a force to be reckoned with. The cream of the crop were on hand to give advice, share their insights and above all, give out some fancy looking awards.
Most people listen to music while they work, however, us intellectuals must be stimulated by intelligent conversations at all times.
Google’s annual IO conference took place last month and, since we’re a conscientious bunch who are well aware of hectic schedules, we’ve compiled a lovely Google IO review just for you.
No matter what industry, the vast majority of marketers share a common problem: making sure their marketing budget isn’t being wasted by advertising to the wrong people. This was summed up by John Wanamaker in his infamous quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
May seems to have come and gone within a blink of an eye. Probably because we filled it with another round of amazing events. So here’s what we got up to!
A lot can happen in a millisecond, and that’s especially true in terms of programmatic marketing. But what exactly does happen?