Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

The handiest SEO tools for Firefox

According to W3school’s browser stats, Firefox is the second most popular browser today. So what makes Firefox so great? ·         Mozilla Firefox is a free, cross platform browser (it is available for windows, Mac OS & Linux platforms). ·         Firefox is equipped with a search bar that allows users to perform a web search directly … Continued

Pinterest – what is it? Who uses it? How can it help your brand?

Since launching in 2009, Pinterest has evolved into one of the internet’s fastest growing social platforms. As such, more and more businesses are choosing to get creative and jump on the Pinwagon. Whilst many companies can utilise this image-based channel with the help of a little brainstorming and some creativity, it is worth understanding which … Continued

How to stay on the right side of Pandas and Penguins

Panda and Penguin. If you’re in any way connected to the world of SEO, these are two animals you need to know about. You’ll probably have heard about these cute, fuzzily-monikered Google algorithm updates (which change the way the search engine ranks websites) at some point. Especially since every time another algorithm update hits, online … Continued

Should you be focusing on local SEO?

Should your online marketing campaign be focusing on local SEO? Here, Liberty’s new recruit Ben Magee offers some helpful hints and tips. With so many facets of online marketing out there, it can be hard to know whether to use local, organic or PPC optimisation to bring traffic to your website. Ultimately the importance of … Continued

Rich snippets – what are they and how can you benefit?

Today Google announced an update to their webmaster tools guidelines. It’s been a while since they last updated their guidelines, which had become a little dated after a turbulent year with so many significant algorithm updates. One important addition has been rich snippets.

Broad, “Phrase” or [Exact]? Keyword Match Types in Pay Per Click Advertising

As a Pay Per Click (PPC) advertiser using Google AdWords, you can select whether your adverts show for broad searches relating to your keywords or very specific searches that match your terms exactly. By choosing from a range of ‘keyword match types,’ you can tactically enhance your campaigns and improve the quality of the traffic … Continued

Common Pay Per Click Advertising Mistakes

Don’t let it be said that we aren’t willing to share here at Liberty. Yes we do have our own team of pay per click advertising specialists and yes they are extremely good at what they do, however, we are still willing to spend a little bit of time compiling this list of common pay … Continued

Ad Group Level Impression Share Metrics Come To PPC Advertising

As a result of numerous requests from online advertisers, Google AdWords has offered ad group level impression share metrics for the Search and Display Networks, making it easier to identify, analyse and track the success of your highest performing ad groups, helping you to ensure your ads capture the maximum number of impressions.

Ad Group Level Impression Share Metrics Come To PPC Advertising

As a result of numerous requests from online advertisers, Google AdWords has offered ad group level impression share metrics for the Search and Display Networks, making it easier to identify, analyse and track the success of your highest performing ad groups, helping you to ensure your ads capture the maximum number of impressions.