Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

The Best of the Best Marketing Strategies

There are so many ways to promote your business nowadays that it can be difficult to figure out what the best marketing strategy is. Almost every type of marketing has a benefit, although some are much better at increasing your business sales and boosting brand awareness. At Liberty Marketing we’ve separated the pretty good from … Continued

What is Canonicalisation and what does it mean for your SEO?

Canonicalisation sounds like a daunting concept, but it isn’t. This complicated phrase often causes online marketers and web designers across the globe to shudder at the thought of having to tackle a technical problem that involves comprehending this sixteen-letter behemoth. But it’s really not that scary. We thought it’d be handy to break this intimidating … Continued

Matt Cutts: “Guest Blogging is Done” – the Best Twitter Reactions

It probably hasn’t escaped your notice that Matt Cutts has, seemingly, called an end to guest blogging as a link building tactic. In a post to his site, he said: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. “So stick a fork … Continued

6 Super Simple Excel Tips to Help With SEO

Excel can be an absolute Godsend to SEOs if used to its full potential. From writing your own macros and cell functions, to simply learning how to make the most out of the built-in tools, Excel has a lot more to offer than first meets the eye.

Negative SEO – What is it? How Can You Recover From it?

What is negative SEO? Why does it happen? Since the launch of Google’s Penguin and Panda updates, it’s more important than ever to have quality links pointing to your website. Sites that possess an unnatural link profile, with links from spammy sites, general directories and irrelevant, low-quality web pages will get penalised by Google.

6 Reasons Your Business Needs to Manage Its Reputation Online

Online or offline, a business lives and dies by its reputation. Whether on social media, blogs or news websites, there are plenty of places online where your brand’s ‘digital footprint’ will be talked about – whether that’s in a good or bad way.

The 5 SEO Basics That Are Often Ignored

Search engines are constantly changing and evolving, meaning that Search Engine Optimisation (SEO) techniques are also shifting in order to find the best practice. It is important to keep up to date with updates in order to give your website a fighting chance at getting the best rankings. When venturing into the world of SEO … Continued

Meet the Team: Rachel Bloom

Here’s our weekly introduction to the team: it’s Senior Digital Account Coordinator, Rachel Bloom! Bloom is one of our long timers at Liberty Marketing. She completed a degree in French and Spanish at Cardiff University and during her studies got involved in many student event promotions and social media marketing which sparked her interest in … Continued

Five Ways to Tell if Your Agency is Using Black Hat SEO

With Google’s Panda and Penguin algorithms affecting around 15% of all searches, it’s more important than ever to ensure you’re doing things the right way when it comes to online marketing. So-called ‘black hat’ techniques like cloaking, building spammy links and keyword stuffing pages may have worked in the past, but nowadays they’re a quick-fix … Continued

Meet The Team: Stephanie Lamerton

It’s that time of the week again; it’s time to introduce another team member. Please welcome Stephanie Lamerton. Slamerton is a Junior SEO copywriter at Liberty Marketing who came to us over the summer on a Go Wales work placement. After graduating from Cardiff University, and successfully completing her work placement, she stayed at the … Continued