Sometimes the internet can seem like a cut-throat place. In such an environment non-profit groups and charities with limited budgets can lose out. Fortunately there are many good guys scattered across the web and, luckily, search engine giant Google is just one of them.
BlogThe industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Earlier in the year, Gareth was approached by an online publisher to write a book on Pay Per Click advertising. Bookboon publishes short textbooks for students, professionals and business owners to download from their site. They mentioned that there is a demand for easy to understand books in the world of online marketing and they … Continued
In SEO, the goal for a number of businesses seems to be to rank for their industry’s main keyword. It may be an absolute dream for a small shoe shop to optimise its website for the keyword “shoes” for example, but the reality is that it may be nearly impossible when the competition is made … Continued
A recommendation made by the Advocate General of the European Court of Justice (ECJ) could lead to restrictions on bidding on competitors’ brand names and trademarks in Google AdWords.