As a result of numerous requests from online advertisers, Google AdWords has offered ad group level impression share metrics for the Search and Display Networks, making it easier to identify, analyse and track the success of your highest performing ad groups, helping you to ensure your ads capture the maximum number of impressions.
BlogThe industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Occasionally, amongst the more measurable techniques of link building and PPC advertising, SEO copywriting gets overlooked. Yet great SEO copywriting is an extremely valuable string to your online bow, performing numerous roles which improve your rankings, attract traffic, engage visitors and convert visits to sales. So why is SEO copywriting so powerful? And why is … Continued
If you believe the adage there is no such thing as bad traffic, you could well be wasting a good proportion of your Google AdWords spend by neglecting to add negative keywords.
Sometimes the internet can seem like a cut-throat place. In such an environment non-profit groups and charities with limited budgets can lose out. Fortunately there are many good guys scattered across the web and, luckily, search engine giant Google is just one of them.
Earlier in the year, Gareth was approached by an online publisher to write a book on Pay Per Click advertising. Bookboon publishes short textbooks for students, professionals and business owners to download from their site. They mentioned that there is a demand for easy to understand books in the world of online marketing and they … Continued
In SEO, the goal for a number of businesses seems to be to rank for their industry’s main keyword. It may be an absolute dream for a small shoe shop to optimise its website for the keyword “shoes” for example, but the reality is that it may be nearly impossible when the competition is made … Continued
A recommendation made by the Advocate General of the European Court of Justice (ECJ) could lead to restrictions on bidding on competitors’ brand names and trademarks in Google AdWords.