These days, the success of your marketing and sales messages relies as much on bypassing Junk Mail filters as it does a catchy headline. Even with the best intentions in the world, it is easy to compose emails that incorrectly get marked as Spam. Here is a list of 50 words and phrases related to business that you should avoid using if you want your messages to ever see an Inbox.

1. "work from home"
2. "be your own boss"
3. "financial freedom
4. “home based”
5. "earn cash"
6. “get paid”
7. “100% free”
8. "lower mortgage rates"
9. "lower insurance rates"
10. “life insurance”
11. "compare rates"
12. "eliminate debt"
13.  “free investment”
14. “100% satisfied”
15. "extra income"
16. "cards accepted"
17. "money back"
18. "guarantee"
19. “mlm”
20. "multi level marketing"
21. "£££"
22. "$$$"
23. "as seen on..."
24. “advertisement”
25. “order now”
26. “order today”
27. " money order"
28. "apply now"
29. "fast cash"
30. "free leads”
31. "no purchase necessary"
32. "you're a winner!"
33. "free offer"
34. "free gift"
35. “free sample”
36. "you’ve been selected"
37. "no strings attached"
38. "no questions asked"
39. "18+"
40. "must be 18"
41. "must be 21"
42. "over 18"
43. "over 21"
44. “stock alert”
45. “pennies a day”
46. “free grant money”
47. “your income”
48. “no investment”
49. “debt consolidation”
50. “unsecured debt”

You should also avoid WRITING IN BLOCKS OF CAPITALS, w r i t i n g   w i t h   g a p s, w-r-i-t-i-n-g w,i,t,h s:i:l:l:y p.u.n.c.t.u.a.t.i.o.n, and wr1tiNg 1n Thi5 r4th3r $trAnge w4y.