Fast Track Room Booking is a meeting room booking system developed by Intelligent Information Systems (iiS). Having worked with iiS for a number of years, providing Pay Per Click advertising management, they asked us to improve the natural rankings of the website via SEO and link building.

SEO advice

We started by looking at the keywords their market used when searching for this type of software and helped them place these keywords into the site and the copy. We then advised them on some of the more technical elements of SEO that the site needed to have in place in order to make it more search engine friendly and to help avoid Google penalties.

Inbound link building

Once the website was in better shape to attract and convert traffic we started building links to the site. We encouraged links from other relevant websites, looking for links that would help generate targeted traffic as well as boost the Google rankings.

The result?

So far we have generated first page results for many of the main keywords including “room booking” and “room booking software”, terms which now bring in hundreds of new visitors each month as well as additional enquiries each week. As the number of in-bound links grows, the list of keywords the website will be found for will also grow, and the positions within the search results will continue to improve.