Oxford House Menswear is a clothing retailer based in South Wales and offers plus sized items under its OH Big Man brand. The business has used Pay Per Click advertising to generate sales for a number of years and recognised the potential and importance in improving natural search engine rankings.
OH Menswear engaged the services of other local SEO companies before speaking to us and was disappointed with the results. Undeterred, they were recommended our services and in mid 2009 asked us to help develop their SEO with the goal of significantly greater website traffic and sales.
How did we improve their online marketing?
Keyword research- We explored the keywords used by their target markets as well as the levels of competition for each one. We then made recommendations on where to concentrate efforts so that a large return could be made quickly.
SEO advice - Once keywords were decided upon we advised on ways the site should incorporate them, both in the makeup of the page (titles and meta data, etc.) and within areas of the body copy.
Inbound link building - A link building campaign took place where we sought in-bound links from sites related to clothing and e-commerce.
What did this do?
At the time of writing there were over 7 million web pages indexed on Google for "XXL Shirts" and OH Menswear have been sat in the first position for a number of months. They also appear on the first page for a number of other important keywords such as "large mens clothing" and "Ben Sherman XXL". Coming up high on the search engines for these keywords has brought in a lot of new, high quality traffic and has meant that the business could greatly reduce its Pay Per Click advertising spend.
How has this helped OH Menswear?
Online marketing is now a crucial part of OH Menswear. Sales have been growing month on month throughout 2009 and last month sales were up 82% when compared to the same period in 2008. This is remarkable when you look at the market they are in, one where most retailers are currently posting losses and the highest profile competitor, High & Mighty, recently went into administration. The business has actually had to take on additional premises to cope with the increase in orders from within the UK and, for the first time, from various countries around the world.