A new article on Business Week, here, details how Twitter has managed to get both Google and Microsoft to pay them for the right to include tweets in their search results.
The article states that "In exchange for making short blogs, known as tweets, searchable on Google, Twitter will receive about $15 million…adding that the Microsoft partnership is worth about $10 million. "The deals were huge…With two scoops of the pen, a lot of revenue came in."
This is pretty big news as it's the first time that either of these major search engines has paid to index a website and is especially surprising given recent activity in the web world. Last week, Google was successfully sued in French courts for copyright violations, thanks to the books it has scanned and lets people search through the Google Books engine. The company is also currently in a war with Rupert Murdoch and NewsCorp for indexing their news articles which get placed within Google News.
Writers and journalists around the globe must be scratching their heads, wondering why search engines are willing to pay millions for random tweets, yet their own content gets included regardless.
Twitter must be over the moon as this marks the end to a very successful year. Since starting up in 2006, Twitter has become one of the most popular and respected websites on the internet, growing at a phenomenal pace during 2009. Even so, the site still wasn't making any money. Whilst this deal doesn't make the micro-blog that profitable (it barely covers the estimated annual running costs), it does show that the vast amount of information held on the website is valuable and if the site keeps growing, selling content could become a very lucrative revenue stream.