Howells Solicitors is one of the five largest law firms in Wales, specialising in residential and commercial property conveyancing as well as various legal services for businesses and individuals. The firm approached Liberty at the end of 2009 to discuss how we could help them become a market leader online.
The problem
Howells was not appearing on the first page of the search engines for any of its keywords and was receiving very little website traffic. The number of enquiries being generated by the site was only a couple a month and this needed to improve dramatically.
The solution
We offered an intensive online marketing strategy which included:
- Pay Per Click adverts on Google AdWords
- SEO copywriting, where we re-wrote sections of their site to better incorporate keywords
- Inbound links were built to their site from other legal resources
- Google Local listings were set up for their five offices
The result
Within a few days their site started climbing the search engines and within a month traffic had more than doubled. The website can now be found on the front page of Google for hundreds of local keywords, including “solicitors Cardiff” and “Solicitors South Wales” but also many national terms, such as “commercial lease solicitor” and “lease solicitors”.
These results, along with a controlled Pay Per Click spend have meant that now, six months on, traffic is still rising each month and there are numerous online enquiries each day.
Testimonial
“From working closely with the team at Liberty Marketing, we have found that Search Engine Optimisation is a brilliant tool for increasing our enquiries and a lot more cost effective than previous print campaigns that we have undertaken. We specialise in several legal areas of law and have found that Liberty can deliver enquiries to us through our website in all areas. We also have the ability to target specific areas that we would like to concentrate on with minimum fuss. The website is now a brilliant tool to use to gain business.”
Tristan Lewis, Business Development Manager, Howells Solicitors