In late 2009, a well known and established promotional products supplier wanted to launch a new website, targeting a different type of buyer.

Why was Liberty brought in?

Keyword research was needed and so was an analysis of competition. The company recognised that this wasn’t a strength of theirs so asked us to advise on target keywords. MyBrandedMerchandise.co.uk was born and in early 2010 the SEO strategy started.

The goal of the website was always to take a large share of the search engine traffic. Thousands of searches take place for the chosen keywords each week and it is vital that MyBrandedMerchandise becomes one of the most visited suppliers.

After writing keyword rich content for the main pages of the site, we started to build links from other websites, in order to convince Google that the website is worth showing high in the results.

Within weeks, the promotional products website was appearing in the first few pages of Google for some of its keywords and within six months it was on page one for almost all of them.

What has working with Liberty meant?

1. A website that did not exist only a few months ago now receives thousands of visitors a month.

2. The business has been able to pause its Google AdWords campaign, yet traffic figures keep growing.

3. New enquiries are flowing in and the business is busier than it has ever been.

4. New sales take place each week.