Something we’ve noticed a couple of times over the past month is Google AdWords showing completely irrelevant adverts.

One example we captured yesterday was when looking for local electricians. As you’d expect, lots of local electrician ads were shown. What you wouldn’t expect though is to see some of these ads when searching for “business directory” a minute later. Mixed in with a load of adverts for directories were a few of the electrician ads. When the page was refreshed, the adverts disappeared...

Why are adverts showing for searches that were performed minutes before?

Google is supposed to be all about relevancy and even rewards advertisers for having very relevant adverts. If the impressions for these adverts are being counted or having an impact on the Quality Score for that keyword, then this isn’t helping anyone.