Gareth presented this week at the annual Science and Discovery Centres Marketing Managers Conference. The keynote speech focussed on the importance of content and how great articles, blog posts, images and videos can make SEO and social media campaigns a lot easier.
Here's a link to the slides:
http://www.slideshare.net/MrGarethMorgan/content-strategy-how-to-become-the-industry-authority-online
Or you can view them below: