Twitter, the popular micro-blog, will soon be introducing an advertising system that allows businesses to place sponsored messages amongst Twitter search results.
Following the very profitable example that Google set with its AdWords system, Twitter will allow third-party advertisers to buy their way into the search results, via a 140 character advert.
According to an article on All Things Digital, from the Wall Street Journal, the social media website will launch the new advertising platform within the first half of 2010.
The report states that “Ads will be tied to Twitter searches, in the same way that Google's original ads were. So a search for, say, 'laptop', may generate an ad for Dell. The ads will only show up in search results, which means users who don't search for something won't see them in their regular Twitterstreams.”
Initially, the advertising will be sold through agencies, while Twitter works on creating a self-serving model. Eventually, the plan is one where anyone with a website can purchase an ad, just like they can on AdWords.
Twitter has long sought a revenue model, especially since becoming one of the most popular websites on the web. Over 50 million tweets are being written every day, yet the business has received criticism as it has been unable to create a profit from this popularity. It is no surprise that they turned to Google for inspiration, as the majority of the multi-billion-dollar revenue that the search engine receives is from the sponsored listings served through its AdWords system.