Content campaign nominated in the European and UK Search Awards

Sports website Free Super Tips needed strategic insight and viral content campaigns in order to bolster its online presence, particularly in organic search.
We gave them what they wanted, and a little more.

The Challenge

Free sports betting tip online hub Free Super Tips came to us in 2015 with the goal of increasing brand awareness, driving and improving quality referral traffic to the website via mobile, as well as gaining more highly authoritative, relevant links and increasing social engagement with the brand’s social media channels.

Our Approach

In order to achieve Free Super Tips’ goals, we worked closely with their team to create and implemented an interactive content strategy, which utilised the use of an online quiz and the following actions:

  • Create questions that influence human emotion and prompt quirky and laugh out loud spur of the moment reactions.
  • Build 20 unique results providing players with a more personalised response.
  • Mobile-responsive, simple and easy-to-use design.
  • Social share, engagement and brand exposure was encouraged through options to share results across multiple platforms.

The Results

8,500+

Visits (in 4 days)

14.90%

Bounce Rate

8m17s

Average Time On Page

Received nominations in the European Search Awards, UK Search Awards and Effective Mobile Marketing Awards.