Internet marketing is changing. It’s time to take content seriously
Having a content strategy is important for so many reasons, yet we very rarely meet a business that has ever thought about it, let alone put it into practice. If you want your business to be well known in the market, attract the right kind of customers and be more memorable than your competitors, you need to develop a content centred approach to online marketing.
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Aside from grabbing people’s attention and not letting go, great content is essential for a whole range of other reasons. Every time Google makes a rankings update, the websites with the strongest content come out on top. Interesting, useful content attracts in-bound links, so SEO becomes so much easier.
Another reason is the rising power of social media and the influence that these sites have on people’s buying decisions. The way the internet is being used is changing fast and your blogging, link building, social media and Pay Per Click all need to work towards the same goals. You need integrated campaigns that centre around your content and an agency that knows how to make this work.
Our content strategies start with thorough research
Too many businesses just jump into creating content without taking the time to ask questions like “who is my content for?”, “what motivates my target customers?” and “what are my competitors doing well in this area?”
Fortunately, we have years of experience in researching the online marketplace and can paint you the full picture to show you how to make content work well.
We start with keyword research to establish what people are using the search engines for. We compare the amount of competition for each keyword against the search volume to find quick win long-tail keyword opportunities that you can easily rank for.
We then look at the social sites, such as industry forums, Q&A websites, influential blogs and bookmarking sites to see what people are asking, discussing and saving for later.
Along with a thorough analysis of your competitors to see what they are doing right, we are able to draw up a content strategy that should see you only spend time creating content that people actually want, will respond to and isn’t already being dominated by the competition.
We then provide a proper content creation and management service
We appreciate how time consuming it can be to plan out and then develop great content. We also appreciate that it takes a certain skill set to properly create and distribute content. That’s why we offer a one-stop shop, where we can act as your online researchers, writers, editors and marketing team.
We can help take the stress away from coming up with regular blog posts. From researching industry statistics to writing up and uploading daily/weekly/monthly blogs, we are trusted by dozens of brands as their outsourced writing team. We can create company news pieces, advice articles, case studies, etc. for your blog with minimal input needed from you.
Proven results from an agency with hundreds of happy clients
We have researched, created, developed, managed and analysed dozens of content strategies for clients and have seen some huge successes. One training company saw an increase in organic traffic of over 210% in a year due to the long-tail traffic being generated by the blog posts that we help them write and optimise.
As mentioned above, great content makes SEO much easier. Having things like exciting competitions, useful advice articles, controversial industry comments, will attract links to your site. The search engines are also starting to pay attention to social media metrics, so by having content that is distributed and discussed by others also helps.
Members of our team have been invited to speak about content strategy at events, including ones from the Chartered Institute of Marketing and national business conferences. We believe that we really get content and know how to make it work for you.
Speak to Liberty about developing your content strategy. We are a flexible and transparent online PR agency that will work in the way that best suits you. Call us today on 029 2076 6467 or fill in our online enquiry form to find out more.
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