How can Liberty improve your PPC advertising returns?

Over the past decade, Pay Per Click (PPC) has grown to become the largest type of advertising used in the UK, and it’s easy to see why:

• It is extremely targeted. You only promote your business to people interested in the products and services you offer;
• Conversion rates are high. Visitors arriving at your site from an advert are often at an advanced stage in the purchasing decision;
• They are entirely scalable. Campaigns can be set up to suit companies and budgets of all sizes;
• Setup times are quick and often results are immediate.

As a team of experienced paid search marketers we have developed an exemplary track record running Pay Per Click campaigns. We are able to set-up accounts which are easy to navigate and provide an on-going Google Adwords management service which concentrates on constantly:

• Improving visitor quality
• Lowering cost per click and cost per conversion
• Increasing click through rates and quality scores
• Providing you with the best possible return on investment

Once an account is set-up and has started generating traffic, we will spend time each month on refining the adverts, search terms and managing bid amounts. Typical work involves adding negative keywords, creating new adverts for split-testing, increasing positive keyword use and testing advanced techniques, such as dynamic keyword insertion. These activities ensure the adverts continually perform and your business keeps growing.

Campaigns will be set-up and monitored by certified Google Advertising Qualified Professionals.

Already use PPC? Ask for a free campaign appraisal

If you already use Pay Per Click advertising, either managed in-house or by another agency, then why not ask us to perform an appraisal? It takes us less than an hour and costs you nothing. The majority of our Pay Per Click advertising success stories are based on accounts we have taken over, re-structured and made to work a lot harder.

Often there are advanced techniques which make a huge difference to the way adverts perform. Without the intricate knowledge of how to successfully manipulate your Google Adwords campaign, which only comes with extensive experience of managing a diverse range of accounts from their creation, then it is likely there are elements of your campaign which are costing you valuable traffic.

It’s not just for search engine users: Facebook and LinkedIn advertising management

People spend ever-increasing amounts of their time on social media networks, so it’s no wonder so many businesses choose to advertise on them, with varying degrees of success, depending largely of course on the quality of their adverts and the account setup. Rather than showing adverts for keywords that people search on, campaigns are based on demographics. You can narrow down your advertising to the exact type of person most likely to buy from you, meaning wasted clicks are not an issue.

If you want an experienced team to set-up, manage and monitor your Google Adwords campaign to ensure you and get the most out of each and every click, speak to us on 029 2076 6467 today.