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Landing page optimisation and split testing

Getting traffic to your website is only half the battle. If your site turns customers off and is confusing or difficult to use, you won’t see many people pass the finish line.
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Increase the value of the traffic you already have with website conversion optimisation tests. The team at Liberty can help with landing page optimisation which will increase the goals you have set for visitors, whether they are sign-ups, sales enquiries or purchases.

How does website conversion optimisation work?

Firstly, we start with the basics…
  • Is the technology on your website holding people up? A slow loading site or one where parts of the page fail to work will drive some visitors to hit the ‘back’ button.
  • Does the language used inspire people to act, or is it confusing, too technical or just plain boring?
  • Are the conversion optimisation fundamentals, like enquiry forms and contact details, available to use in the right way?
Then we move on to the advanced…
  • How does the checkout process work? Are there any stumbling blocks that ought to go, or any key confidence builders that need to be added?
  • Are there ways you could better cross-sell additional products or services, or up-sell to a higher value package?

Why trust Liberty with your website conversions?

We are an independent team of internet marketers. Whilst a number of us have a web design background, we are not website designers and do not offer that service. This means we take an unbiased and fresh look at your site to see why it isn’t converting and where improvements can be made. We can then work with your website designer to implement the changes needed.

Another benefit of working with Liberty is we do not tie you into any contracts. You can use us for as long as you see value. If for whatever reason you no longer want us performing landing page optimisation tests for you, then you can cancel at any time with no hard feelings.

Want to make the most of your hard earned traffic? Then speak to the team at Liberty about landing page optimisation tests. We can help refine your website conversions to increase your enquiries and sales. Call us today on 029 2076 6467 or fill out our online enquiry form to find out more.