A proven, ethical Search Engine Optimisation company

Search Engine Optimisation (SEO), the process of pushing a website to the top of the ‘organic’ search results, has become a mainstream marketing method in the past few years and is now one of the main ways businesses attract new customers.

Every day hundreds, if not thousands, of people search online for information on your products and services and your site could be seen when they do. SEO can be a very complex and time consuming task, so rather than spend all of your time learning this important area of marketing, why not concentrate on running your business and outsource the management of your SEO to a search engine optimisation company like Liberty?

Why is Search Engine Optimisation such a favourite with businesses?

Being at the top of Google, Bing and the other search engines brings a whole range of benefits:

• Google is the first port of call for over 80% of people. The majority of your customers are using search engines to research products and services and to seek out suppliers
• Website visitor levels can increase significantly and as the visitors are very highly targeted, the increase in enquiries and sales is often huge
• Traffic from the natural side of the search engines is free
• When ethical ‘white hat’ SEO methods are used, a website that ranks well will often stay at the top of the results for the long-term
• Your business will be seen as an authority in your industry, meaning you can often increase prices or be more selective with customers

How can Liberty’s organic SEO services make sure your website is a success?

As companies have realised the potential revenues held within the search engine results, competition has become fierce and achieving first page listings more often than not needs expert advice and a dedicated service. The SEO industry and website technology moves so quickly that few small businesses can dedicate the time and resources needed to achieve and maintain first page positions.

We pride ourselves on having a high integrity approach to our work. We always follow industry best practice guidelines, ensuring that your website and your brand are well looked after. This is important as some SEO techniques, often referred to as ‘black hat’, can result in search engine penalties that offer short-term gain at the cost of long-term profitability.

How organic SEO works

Google has a complicated formula that dictates where a website will appear in its rankings. In order to ensure that you are easily seen by your target customers, we undertake a number of activities that can be broken down into three main areas:

1. Keyword Research
2. On-site SEO (copywriting and copyediting)
3. Off-site SEO (in-bound link building)

The first part in the SEO process is often keyword research – the process of choosing which of the hundreds or thousands of keywords you should concentrate on. More information on our keyword research services.

These keywords should then be used in the page content, meta data and menu structure, so that they work together to generate traffic and tell the search engines exactly what it is you do. This part of the process is to prove to the search engines that your website is relevant for specific search queries. More information on our SEO copywriting.

Once a site is well optimised and strongly keyword focussed, it will more often than not need a lot of inbound links. This part of the Search Engine Optimisation process is about showing the search engines that your website is important. The search engines are a popularity contest and the more links pointing at your site, the more it is respected by the search engines. More information on our link building services.

If, like most companies, you don’t quite understand how to choose from the thousands of keywords on offer, or the best way to place keywords into a page, or know the issues that upset Google and make it hard to rank well, then that’s why we are here. We can take care of the entire process and soon have you climbing the search results.

Ethical, proven organic SEO services

As one of the fastest growing search engine marketing agencies in the UK, with over 100 successful projects behind us, we offer a service that is not only based on proven results, but ethical ones.

Unfortunately there are many companies who are willing to take advantage of the fact that you probably don’t understand search engine optimisation. Beware of anyone that guarantees number one positions as it can often bring long term damage thanks to outdated and unethical services.

At Liberty however, our team has decades of experience in developing and running organic SEO campaigns. Many of our clients have worked with us for years and have enjoyed huge increases in website traffic and enquiry levels. In fact, we are yet to work with a business where we couldn’t significantly increase their website traffic.

To find out more on how we can use proven search engine optimisation techniques to improve your rankings, call us on 029 2076 6467.