Ensure your website is primed for online success with our SEO audit service
When determining your website’s rank, search engines take more than 200 different factors into consideration. Link building has a significant effect on your ranking but is only a small part of the whole picture. There are a number of smaller tweaks and changes you can make to ensure your website has the best possible chance of ranking highly and achieving online success.
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Our SEO site audit service analyses your website in great depth, identifying all of the different factors which could be affecting your search listing. By investigating your website in extensive detail, with search engine algorithms in mind, our team will provide you with all the information you need to boost your online presence and increase your page rank.
What issues does a SEO site audit address?
From load speeds and onsite keywords to coding errors and canonicalization, a full SEO audit will uncover all areas in which your website could be improved to give you the best chance of ranking as highly as possible. Many of the search engine optimisation issues uncovered in the course of your SEO site audit require small changes which can make a big difference to the performance of your website.
The aim of any search engine is to provide the very best experience for users, to keep them coming back and using the service. Their ranking criteria are designed to evaluate sites positively if they provide a good user experience. An SEO audit will evaluate how well you stack up against these criteria and identify where you can make improvements which won’t just make you more popular with search engine algorithms, it will also make your website more user-friendly.
Using specialist software and their years of experience in the industry, our team of SEO experts will look at issues as diverse as:
Does your URL contain keywords? How many parameters are in your URLs? How shallow are your URLs? Are they so deep that search engines will struggle to crawl and index them? How many hyphens are used in your URLs? All of these factors can influence how positively search engines evaluate your website.
A slow load speed can have negative consequences for your website’s ranking. Stripping out bandwidth guzzling images and unnecessary flashy extras can have a positive effect. Other factors like regular down time can also be detrimental to your rank.
Is your source code full of dozens of different java scripts which could be simplified? Are external files cluttering up your code? Are your executable scripts located before your site content? Such factors can decrease the speed of your site, making it more difficult for search engines to crawl and index your webpages.
What sort of keyword density does your website have? Is your site so keyword stuffed that it reads and looks like spam? Are there so few keywords that you have little hope of ranking well? An SEO audit will reveal all.
Scrappy coding? Broken links? Didn’t close that final p tag? All of these little mistakes and slip ups can negatively impact your website when it comes to rank. Our SEO site audit will eliminate them all.
If you’re not using expiry tags, you should be. They tell the search engines how often you update your content and when they should next revisit your site. The longer the time period and the less they have to do, the more positively the search engines evaluate your website.
This is just the tip of the iceberg. A full, comprehensive SEO audit will identify all factors which could be improved for quick, easy results. This type of audit will also provide you with a strong foundation on which to base your SEO strategy. Call us today on 029 2076 6467 or fill in our online enquiry form to find out more.
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