Alex has had extensive knowledge of both agency and client side as a senior paid marketing manager, starting his journey off at the paid media team at British Airways. His experience primarily focuses on retail, financial services, tech, automotive, beauty and travel. While he specialises in PPC advertising across all digital channels, he also has experience with SEO, social media and email marketing. These days, Alex is now the Paid Media Manager at Liberty, developing the team and service area in its entirety.
Alex is responsible for paid media department growth, feeding into client strategies, ensuring our ideation for the client and the channels most suited for their particular KPI’s are mapped out with reasoning, against proven business frameworks. Presenting Monthly, Quarterly and Annual Report & Strategy Meetings with keystone clients, clearly explaining methods, results and innovations that deliver against KPI’s.
Tell us an interesting fact about yourself?
I love all things gaming, travel and football. NUFC ’til I die.
What’s been the proudest moment of your life so far?
Camino de Santiago hike. My friends and I hiked 120 miles in 3 days, raising over £8,000 for charity in the process.
What’s been the biggest professional achievement of your life so far?
Helped a large automotive firm achieve their best ever months for digital enquiries (50% conversion growth vs 30% target), whilst reducing their cost per acquisition by 25% to maximise their ROI in an increasingly competitive/expensive digital environment.
What’s the best piece of advice you’ve ever been given?
If you don’t score, you’ll almost never win.