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Alex has worked primarily within agency-based teams, with specific paid media experience in the leisure, tourism, education, and governmental sectors. He enjoys fine-tuning and optimising paid media campaigns through data analysis, and setting up conversion tracking via Google Tag Manager and Google Analytics. As a Senior PPC Specialist here at Liberty, Alex’s responsibilities lie in the creation, monitoring, and optimisation of paid media campaigns, ensuring that everything is performing as it should be.

Tell us an interesting fact about yourself?

I have twin brother, meaning I always have someone to share my birthday celebrations with.

What’s been the proudest moment of your life so far?

Marrying my amazing wife. I really couldn’t do life without her.

What’s been the biggest professional achievement of your life so far?

Leading the digital output for the Welsh Government’s ‘Keep Wales Safe’ campaign during the height of the Covid-19 pandemic.

What’s the best piece of advice you’ve ever been given?

Happy wife = happy life.

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