Put a face to the name. Meet our teams, find out who we are and what makes us tick.

With nearly seven years in the media industry, Daniel has built a career as dynamic as the sectors he’s worked in—cycling, footwear, home & garden, construction, storage, IT solutions, fashion, beauty, and legal, to name a few. Starting out in sales, he soon discovered his passion lay elsewhere, and a fortuitous nudge from a friend led him into the world of cycling media—combining his number-one sport with a brand-new career path.

Since then, he’s mastered almost every form of media buying, from print, digital out-of-home, and radio to TV and podcasts, with the only thing missing being a banner on the back of a plane (for now!).

Today, as part of Liberty’s Media Team, Daniel works closely with the Head of Paid Media to manage, optimise, and report on campaigns, all while keeping a sharp eye on market trends to ensure clients stay ahead. What keeps him hooked? The fast-paced, ever-evolving nature of marketing and the thrill of adapting to the latest tech innovations—because no two days are ever the same.

Tell us an interesting fact about yourself.

I once snuck onto the coach for the South African cricket team.

What’s been the proudest moment of your life so far?

Either, authoritatively dunking a basketball for the first time, OR, surviving the puppy phase.

What’s been the biggest professional achievement of your life so far?

Getting my first job within marketing. I knew very little about marketing at the time, but knew too much about cycling and bikes in general. So applied for the only job on the site which was Head of Paid, and 6 years later, here we are!

What’s the best piece of advice you’ve ever been given?

“Stuff” happens, then you end up in a box, so make the most of it.