Emma- Leigh previously worked at a travel agency travel agency, also working on a lot of tourist boards. At Liberty she has had a really big interest in e-commerce, getting clients in as many of our clients in ‘best buy’ guides, finance particularly property finance – mortgage rates, creating campaigns around housing and interest rates and legal. Creating reactive stories and offering comments to anything legal thats going on in the mainstream world – Kimye’s divorce, flight delays, work christmas parties – majority of things have some sort of legal element to it, and this is a way of making legal fun!
Emma-Leigh’s currently roles include creating PR strategies for the team, ensuring the team is happy and enjoying the role, helping the team succeed and hit their goals and working with the SEO team to ensure our clients are performing tremendously well on Google, through increased backlinks, referring domains and brand mentions – for good things they’re doing, selling or any expert advice they can offer.
Tell us an interesting fact about yourself?
I’m a black belt in Taekwondo, although I passed when I was 14 so I’m not sure I’d be very good in a fight these days. Who knows. Shall we put it to the test?
What’s been the proudest moment of your life so far?
Creating a food Instagram account in the 2020 pandemic and watching it grow from 0 followers to 16k+. I’m now one of the most followed Cardiff food pages on Instagram getting invited to cool launches, bars and restaurants to try out and leave a review.
What’s been the biggest professional achievement of your life so far?
I’ve been at Liberty pretty much since I graduated years ago, so I think my proudest moment is just growing from specialist, to senior, to manager. Now, I’m able to help and watch my team go through the same process of growth, and I get so incredibly proud watching them flourish and produce insanely good results, while helping them on the way.
Any campaign that gets over 50+ links is a HUGE achievement, especially with the increase of PRs, and decrease of journalists. We’ve had campaigns that have had over 400 bits of coverage that are timeless, and still get picked up to this day. Everytime I get a new Google Alert from these high-performing campaigns, it makes me so happy that they’re still easily findable for journalists, and still getting extra links!
What’s the best piece of advice you’ve ever been given?
Don’t go to sleep angry with someone or something. A very cliche one but its always best to resolve issues before bedtime so you wake up with yesterday’s problem not ruining the next day.