Put a face to the name. Meet our teams, find out who we are and what makes us tick.

Haby has held a variety of roles across the digital marketing landscape, beginning her career in the beauty industry, where she focused on building brand presence through strategic, engaging content. With a background in content creation, SEO, and advertising operations, she has since developed a particular interest in paid media.

In her previous role, Haby managed paid media campaigns and gained valuable hands-on experience in programmatic advertising. She worked closely with clients to set up, execute, and optimise campaigns, sharpening her skills in audience targeting, media planning, and performance analysis across multiple platforms.

Now a Paid Media Executive at Liberty, Haby supports the setup, monitoring, and optimisation of paid media campaigns across a range of channels. She ensures campaigns are launched effectively, align with brand KPIs, and continue to perform through ongoing analysis and refinement.

Haby enjoys the fast-paced, ever-evolving nature of paid media, where creative ideas and data-driven strategy come together to drive real results.

Tell us an interesting fact about yourself?

I speak five languages… yes, five!I never truly realised what a gift this was until I entered the world of work. Thanks to this skill, I’ve been able to secure some great job opportunities and connect with people from all walks of life.

What’s been the proudest moment of your life so far?

One of the proudest moments of my life was earning my Master’s degree with Merit from a UK university.I completed my university studies in Italy, where I was one of the few students who wasn’t fluent in English and had never taken part in any exchange programmes. I made a promise to myself to change that.After graduating, I moved to London, started from scratch, learned a new language, enrolled in university, completed my Master’s, and found a job in my field. Yes, I did it!

What’s been the biggest professional achievement of your life so far?

I’m still at the early stages of my career, and I don’t think I’ve reached my professional goals just yet, but I’m proud of never giving up. I’ve consistently knocked on every door to create new opportunities for growth and development, and that persistence has opened some amazing paths for me.

What’s the best piece of advice you’ve ever been given?

To have sabr.Sabr means “patience” in Arabic, and it reminds me that everything comes at the right time. You have to work hard, stay focused, and trust the process.