For education, John has a Master’s in Strategic Digital Marketing. As for work, he previously worked as a Marketing Assistant for an additive manufacturer for nearly a year, and then I came to Liberty as a content writer. Johns favourite part of his role is reviewing the numbers after a bunch of hard work has been uploaded, especially when they’re positive!
As a senior digital content specialist, John oversees the content strategy and implementation process for my clients. He’s also responsible for setting content goals, planning specific pieces, and even writing content for client websites.
Tell us an interesting fact about yourself?
I used to be in a rock band based in Cardiff. I played lead guitar and loved every minute of it. I don’t play as much these days, but I still have my guitars and pedals kicking around.
What’s been the proudest moment of your life so far?
Graduating with a distinction in my digital marketing Master’s. That and successfully house training my dog.
What’s been the biggest professional achievement of your life so far?
Looking back at our project with Find And Fund My Car and seeing the organic content improvements. Over 1,600% increase in organic sessions all purely from content.
What’s the best piece of advice you’ve ever been given?
It’s pretty generic, but one that sticks with me is to not run before you can walk. Keeps me grounded.