Sophie Fell
Head of Paid Media
Bio
With nearly a decade of paid media experience and £150 million in managed advertising spend, Sophie has worked with top global brands like LinkedIn, ServiceNow, National Trust, and Vue Cinemas. Her expertise spans industries from financial services to B2B, B2C, and D2C, delivering impactful strategies that drive measurable growth.
As Head of Paid Media at Liberty, Sophie is passionate about optimising campaigns and turning metrics green. Known for her love of organisation (and colour-coded spreadsheets), she brings structure and precision to every project.
Sophie inspires the paid media team to be curious, accountable, and bold, fostering success in a fast-paced digital world.
Tell us an interesting fact about yourself.
I have three kidneys! Is that interesting? If not, then I once climbed up all the stairs in the Eiffel Tower!
What’s been the proudest moment of your life so far?
My proudest moment was becoming the mum to a healthy baby as a 19-year-old!
What’s been the biggest professional achievement of your life so far?
I probably have two! My first being achieving $10.5M revenue for a US brand with a ROAS of 1,600%+ using paid media, and my second would be winning “Top 25 Marketers to Follow in 2025” by Girls in Marketing!
What’s the best piece of advice you’ve ever been given?
“Be kind and do the right thing”, my dad’s advice to me, and it’s tattooed on my left arm!
Author’s Articles
ChatGPT Ads: What you should know before you get started
We’ve just come out of the opening weeks of a ChatGPT Ads campaign for a client, and I’ve got opinions.…
The emergence of AI advertising: Welcome to ads in ChatGPT
Introduction Advertisements have existed since there have been services and products to sell, and now we’re beginning to see the…
The future of paid media: For brands and practitioners
As with many digital marketing strategies, the goals of paid media rarely remain static. Every year, the practice is prone…
Digital Audience Targeting: Which Types Should You Target?
No matter what industry, the vast majority of marketers share a common problem: making sure their marketing budget isn’t being…
Should You Be Bidding on Branded Keywords?
So, your Marketing Manager has told you that your company is bidding on Brand terms in their AdWords account and…
Are We a Smartphone Society? The Increasing Importance of Mobile Marketing
Are you addicted to your iPhone? Perhaps you carry your smartphone with you everywhere you go? We bet you’re reading…
