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ChatGPT Ads: What you should know before you get started
We’ve just come out of the opening weeks of a ChatGPT Ads campaign for a client, and I’ve got opinions.…
Human-first PR: why authentic storytelling outperforms AI-generated content
Ask ChatGPT, Gemini or Google’s AI Overviews to name the best builders, hairdressers or even marketing agencies and you’ll get…
E-E-A-T in 2026: How and why you need to make it work
Google’s top priority has always been its users. Despite the SERPs being filled with websites all competing for the top,…
How Google’s 2026 Search update is changing search forever
Google used its annual I/O developer conference to announce what it’s calling a new era for Search. The headline: Gemini…
The 6 types of searches you should be thinking about
Think about the last five things you searched for. Chances are, not all of them happened on Google. Maybe you…
How social media is driving AI visibility
Something has quietly shifted in how people find information online. There are more ways to search for information, and this…
The emergence of AI advertising: Welcome to ads in ChatGPT
Introduction Advertisements have existed since there have been services and products to sell, and now we’re beginning to see the…
What is needed for greater ChatGPT visibility
Search Engine Optimisation (SEO) has long been a cornerstone of successful digital strategies. But there a new ways people are…
The future of paid media: For brands and practitioners
As with many digital marketing strategies, the goals of paid media rarely remain static. Every year, the practice is prone…
What happens when you stop investing in SEO? A case study
A question almost as old as SEO itself is “What happens if I stop investing in this?” Whilst it’s obvious…
Digital PR trends in 2025
In the age of AI, we’ve seen digital PR becoming a much more important part of the digital marketing process.…
The power of a community
As we move towards a progressively more digital landscape, consumers, especially among younger generations, turn to brands they feel connected…
