Insights

10 Surprising Search Trends Amidst Coronavirus

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Sophie Monks

Senior Social Specialist

#1 Many of us are concerned with the alcohol situation.

#2 People are turning to home remedies to make hand sanitizer.

#3 Users are comparing the current outbreak with the influenza pandemic in 2009.

#4 It would appear that we are not a confident nation of hand washers.

#5 Users are interested in Netflix’s original series ‘Pandemic: How to Prevent an Outbreak’ regardless of the fear factor

#6 It has been 10 days, and already we’re feeling the effects of isolation…

#7 We have been heavily considering the food we need to see us through

#8 We’re becoming a nation of hairdressers

#9 WW2 had the National Loaf, we have Banana bread…

#10 Can a respiratory disease cause diarrhea?

Think it’s bizarre for these trends to come out of our current situation? Then you’ll be shocked to hear that it gets worse. Our content team analysed products from the UK’s biggest supermarkets and health stores to see how much more own brand hand sanitisers are being sold for on eBay than instore. The results were pretty eye-watering. Check them out here.

We have also pulled together data that highlights what to do, and what not to do if you’re a marketer caught in a business that has been affected by the situation. Check out our post, “What does the data tell marketers to do during the Coronavirus Crisis?” here.

*All data pulled from Google Search Trends. Find more interesting Coronavirus trends here.

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By

Sophie Monks

Senior Social Specialist

Sophie has over 6 years of experience in the social media and content space, working in both in-house organisations and agencies. She has worked with exciting established brands in her time such as Campari, Aperol Spritz, Oppo Ice Cream and PayPal Australia. She enjoys the content creation process – from mapping out the shot and…

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